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Social Media for Photographers

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This presentation covers the overview of social media for photographers. It looks at the sites that photographers should be a part of and breaks down some of the myths surrounding social media.

This presentation covers the overview of social media for photographers. It looks at the sites that photographers should be a part of and breaks down some of the myths surrounding social media.

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    Social Media for Photographers Social Media for Photographers Presentation Transcript

    • Social Media for Photographers
      Erin Blaskie - www.erinblaskie.com
      @ErinBlaskie (Twitter)
    • What We’re Going to Cover
      Three Myths About Social Media
      How You, as a Photographer, Can Directly Benefit From Social Media
      Three Must-Use Services
      Five Ways to Find Your “Tribe”
      Ways to Enhance Your Experience on Each Social Media Site
    • Myths About Social Media: The MySpace Phenomenon
    • Myths About Social Media
      Myth #1: Social Media is Tweens Chatting with Friends on MySpace
      Myth #2: Social Media is Time Consuming
      Myth #3: Social Media is a Waste of Time – People Want to Be Sold To!
    • Myths About Social Media
      Myth #1: Social Media is Tweens Chatting with Friends on MySpace
      Yes, MySpace is popular for that target market but there are professional social media sites
      Twitter, Facebook and LinkedIn are just three of the sites that target professionals
      Real networking and business development opportunities exist on the sites targeted to your industry / target market
    • Myths About Social Media
      Myth #2: Social Media is Time Consuming
      You get back whatever you put into it
      Can be controlled in your time management plan
      You can outsource some of the activities associated with social media (not the engagement and relationship building however)
      You can choose which sites get your attention – fewer sites, more engagement equals success
    • Myths About Social Media
      Myth #3: Social Media is a Waste of Time – People Want to Be Sold To!
      People want to buy from people and social media shortens the know, like and trust timeline
      You don’t want to waste your efforts on consistently expanding into new markets – focus on a targeted group
      Social media is less about selling and more about relationship building and engagement
    • Benefits to a Photographer
      Reach a highly targeted audience
      Search tools allow you to find the people on social media you need to connect with
      Consistently update your target market
      You can broadcast out tips, advice, photographs, opportunities and whatever else is going to make them look at you as their go-to-photographer
      Example: Here are a few of our favourite wedding photography poses - <link>
    • Benefits to a Photographer
      Being a photographer relies heavily on building relationships
      Social media allows you to connect and communicate with your target market without jumping to the sale
      Find partners to collaborate with
      Diversify your portfolio / offerings
      Complimentary services and products expand convenience for your clients
    • Four Must-Use Social Media Sites
    • Four Must-Use Social Media Sites
      Twitter
      http://www.twitter.com
      LinkedIn
      http://www.linkedin.com
      Facebook
      http://www.facebook.com
      Flickr
      http://www.flickr.com
    • Goals of Using Twitter
      Educate our followers with valuable content
      Cheerlead and publicly praise other colleagues on in their endeavours
      Share valuable links, blog posts and other links from other social media colleagues
      Gently promote some of the things we are doing as well as a marketing approach
    • Goals of Using Facebook
      Think about who will be coming to your fan page - what do they want? Provide it to them in easily consumable ways.
      Provide unique, exciting and valuable content either manually or automatically via RSS.
      Engage, engage, engage. A community does not want to be solely marketed at / broadcasted to.
    • Goals of Using LinkedIn
      Use it to find jobs, people and business opportunities.
      Employers can list jobs and search for potential candidates.
      Job seekers can review the profile of hiring managers.
      Users can post their own photos and view other photos to aid in identification.
    • Goals of Using Flickr
      Flickr is an excellent, pre-built community for photographers as it allows for people to connect and comment on your work.
      Upload photos often and include links back to your primary website.
      Connect with media buyers who may purchase your photos for magazines, books and other sources.
    • Three Ways to Enhance YourExperience on Each Site
    • Three Ways to Enhance Your Experience on Each Site
      Twitter
      Setup your account making sure to make use of the profile area, website address area and photo
      Begin / continue following people in your industry, people using keywords of your industry and people you’d just like to know
      Be sure to follow people back, engage with them through @ replies and direct messages and start conversations
    • Twitter Tools
      Threadsy
      Allows you to track your Twitter accounts using a web-based application
      Hootsuite
      Allows you to setup pre-programmed Tweets
      Bit.ly
      Shortens long URLs / web links for use on Twitter
      Twitter Lingo Explained Blog Post (Free)
      http://www.erinblaskie.com
    • Three Ways to Enhance Your Experience on Each Site
      LinkedIn
      Setup your account and ensure the entire profile is filled out, invite your friends and hook up with people you know through the friend finder
      Participate actively in the LinkedIn Answers area – post questions for your target market and answer questions for free to gain visibility
      Join Groups on LinkedIn that might contain fellow industry professionals or possible clients
    • LinkedIn Tools
      Ping.fm
      Allows you to update LinkedIn and many other social media sites all at once
      Outlook Toolbar / Browser Toolbar
      Download the toolbar to make the most out of LinkedIn while inside of other programs
    • Three Ways to Enhance Your Experience on Each Site
      Facebook
      Setup your account, fill out your profile in full detail and setup a Fan Page for your business
      Find Groups on Facebook that contain relevant individuals or potential clients using your keywords to search them out
      Utilize the tools that are available including: events, photos, blog feed import, etc. to really enhance your profile’s automation
    • Facebook Tools
      • Ping.fm
      • Allows you to update LinkedIn and many other social media sites all at once
      • Facebook Notes
      • Bring in your blog’s RSS feed via the Facebook notes to keep people up-to-date
      • HTML Box
      • Add the HTML application box to your profile to collect names/e-mail addresses on your profile
    • Three Ways to Enhance Your Experience on Each Site
      Flickr
      Setup your profile in its entirety – the Flickr profile process will help you ensure completion
      Post new photos to Flickr often and make use of the tags – this is how the majority of connections are made
      Join groups on Flickr and post your photos to those groups - ie: wedding photography group
    • Flickr Tools
      Flickr Uploadr
      Allows you to easily upload photos from your desktop
      Upload via E-mail
      You can also upload your photos via e-mail (great for cell phones too!)
      Flickr Slideshows
      You can create slideshows that you can embed onto your websites.
    • Where to Find Your “Tribe”
    • Ways to Find Your “Tribe”
      Twitter
      http://search.twitter.com/advanced
      http://www.wefollow.com
      http://www.twitterel.com/http://nearbytweets.com/
      Twitter Lists
      Checking for Twitter Icons on People’s Websites
      Include Your Twitter Info Wherever You Give Contact Information Regularly
    • Ways to Find Your “Tribe”
      LinkedIn
      http://www.linkedin.com/groupsDirectory
      http://www.linkedin.com/companies
      http://events.linkedin.com/user/hub
      Pull in Your Contacts Regularly Through Connection with Your Address Book
    • Ways to Find Your “Tribe”
      Facebook
      http://www.facebook.com/find-friends/?ref=pf
      http://www.facebook.com/home.php#/groups.php?ref=sb
      http://www.facebook.com/events.php?ref=sb
      http://www.facebook.com/advertising/
    • If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.
      -- Jack Canfield
    • Engage With Me So That I May Engage With You
      @ErinBlaskie on Twitter
      www.erinblaskie.com and www.bsetc.com
      erin@erinblaskie.com
      Please e-mail me if you’d like (free):
      5 Ways to Get More Love for Your Blog Posts
      Social Media Automation Webinar Recordings