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Entrepreneurial Moms - Ottawa Chapter Launch - Building Business with Social Media


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Entrepreneurial Moms - Ottawa Chapter Launch - Building Business with Social Media …

Entrepreneurial Moms - Ottawa Chapter Launch - Building Business with Social Media

Delivered January 20, 2010 by Erin Blaskie

Published in: Business
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  • 1. Build your Business Series: Social Media 101Twitter, Facebook, Blogging & MorePresented for the Ottawa Chapterof Entrepreneurial Moms
    Erin Blaskie -
    @ErinBlaskie (Twitter)
  • 2. 5 Things My Mother Taught Me
    To Dream: I *really* can do anything in life.
    To Love: To rely on, cherish and appreciate my family and friends (the family you choose).
    To Play: That it was okay to play with my Barbie dolls long after other people thought it was acceptable.
    To Fight: When I believe in something strongly enough, stand up for it but be fair.
    To Choose: Always follow my heart and make choices I believe in.
  • 3. Our conversations become collective monologues, and we never really understand what’s going on inside another human being.
    -- Stephen R. Covey,“The 7 Habits of Highly Effective People”
  • 4. Telling You About Myself is Only One Side of the Equation
    I don’t really know you. Yet.
    How can I get to know you?
    Where do you engage most with your tribe?
    Why is a tribe important?
    How transparent are you in your activities?
    What sort of tools are you utilizing in your biz?
  • 5. Why Does “Being Known” Matter?
    Shortens the “know, like and trust” timeline
    People view you as an expert in your industry which leads to credibility and opportunity
    Expands your network allowing for engagement that may not have been possible before
    As human beings, we need to feel validated and being known validates us individually
  • 6. Our neural pathways have become accustomed to your sensory input patterns.
    -- Riker, quoting Data's definition of friendshipQuoted from Star Trek: The Next Generation
  • 7. Know, Like & Trust
    People purchase services, products and advice from those they’ve built trust with.
    To gain trust, you need to put yourself out there in a big way.
    To gain trust, you need to have other people talking about you too.
    To gain trust, you have to be known.
  • 8. How Do You Achieve the Known Part?
    Blogging (this talk covers the first two)
    Social media
    Speaking engagements
    Media (traditional or new)
    Connecting with your peers / industry
    General outreach
    Marketing (offline and online)
  • 9. Blogging 101 – Foundation
    Create a blog that showcases your expertise and offers interactivity
    WordPress is the most popular and recommended blogging platform
    Plug-ins like Twit This, Share This and Sociable make sharing a possibility between readers
    Commenting (Disqus plug-in recommended) allows for a conversation to happen between yourself and the readers and even between the readers themselves
  • 10. Blogging 201 – Strategy
    Carve out a niche topic area where you can really showcase your expertise
    Blog often and do your research – higher quality blog posts increase your credibility
    Create interesting, compelling and engaging blog posts by asking questions and encouraging comments
  • 11. Blogging 301 – Syndication
    Spread the word about every blog post
    Tweetly Updater (plug-in) will update Twitter
    Facebook Notes can import your RSS feed can syndicate to other social networks
    LinkedIn allows you to import your blog feed and you can post to groups inside of LinkedIn
  • 12.
  • 13. Likeability is an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.
    -- Tim Sanders, “The Likeability Factor”
  • 14. How Do You Achieve the Like Part?
    Be authentic, transparent and real
    Balance your personal life with your business life in a way that creates unique connections
    Carve out the time in your schedule to interact, engage and build relationships
    Network selflessly – engage with others without trying to sell yourself
  • 15. How Social Media Keeps You Real
    Everything is transparent online
    Connecting with multiple audiences showcases your diversity and authenticity
    Sometimes forces you to deal with issues and contrasting opinions publicly
    Avoids the “untouchable” phenomena that happens to some CEOs and company leaders
  • 16. Social Media 101
    Focus on the primary three
    Facebook, Twitter and LinkedIn
    Create accounts in your name and your company name
    Broadcast with a company Twitter account and engage / build relationships with personal account
    Facebook profile / fan page in your name with secondary fan page for business(es)
  • 17. Social Media 201
    Use Tools to Keep Responsiveness High But Not Distracting
    TweetDeck for “in the moment” Twittering & Facebook connections
    Hootsuite for pre-programmed Tweets
    Tweetie for mobile Tweeting and Facebook / LinkedIn apps for mobile access
    Twitter lists to cut down the “noise” and focus
  • 18. Social Media 301
    Reach Out to People You Don’t Know - advanced search will let you find people similar to you
    Furthering Your Engagement offers users a way to track people through their various networks and e-mail
    Keep track of your high engagers and provide them value often
  • 19. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
    -- Seth Godin, “Tribes”
  • 20. How Do You Achieve the Trust Part?
    Give people the ability to “try you out”
    Provide free teleseminars, info-products, a free consult or ask to speak at events
    Let your tribe speak on your behalf
    Create a testimonials PDF or “star” your best Tweets in Twitter and showcase them using
    Share your stories
  • 21. Why Building a Tribe Equals Success
    One-to-Many Approach
    Your opinions, advice, answers and solutions should service many people – not a single client
    There is Power in Numbers
    According to Noetic Sciences, a group of people who are all thinking alike is more powerful than a single mind
    You Rely Less on “Slimy” Marketing & Let Your “Cheerleaders” Bring You Business
  • 22. Engaging the Tribe
    Create a group on Facebook or a Ning site where your tribe can hang out together online
    Reach out daily to people through social networks, e-mail and your blog
    Provide tons of free content to attract in more people who think like you do
    Reward the people who are consistent, reliable members of your tribe
  • 23. The 1-2-3 Approach
    Create a Blog
    Post often and post quality content
    Engage and support commentary
    Utilize & Integrate Social Media
    Choose 1-3 networks and be fully present
    Create new relationships and follow-up
    Engage With People Every Single Day
  • 24. The people who get on in this world are the people who get up and look for the circumstances they want, and if they don’t find them, they create them.
    -- George Bernard ShawQuoted from John Naisbitt’s “Mind Set!”
  • 25. Engage With Me So That I May Engage With You
    @ErinBlaskie on Twitter and
    Please e-mail me if you’d like (free):
    5 Ways to Get More Love for Your Blog Posts
    Social Media Automation Webinar Recordings
  • 26. If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.
    -- Jack Canfield