Creating Passive Revenue aka Making Money While You SleepErin Blaskiewww.ErinBlaskie.comwww.BSETC.com@ErinBlaskie on Twitter

Me in 60 Seconds or LessStarted my first company when I was 21I am in a passionate love affair with the InternetI only have hobbies I can also monetize except I don’t know how to monetize my shoe obsessionMy professional crush is the code genius behind WPI like making money while Isleep --------------------------->

I Want to Share With You...What passive revenue is.How to create your very own time machine and create a 25th, 26th and even 30th hour.How to generate ideas for your information products.A step-by-step guide to get your first info-product done and in the hands of customers.

Web 2.0 & Passive RevenueAs we use the power of the Internet more, creating income opportunities becomes vitally important.With the troubles in the economy, more and more people are going online – thus needing solid revenue streams.The Internet breeds community and community relies on sharing information and trends. We need to leverage this for our own products.

What is Passive Revenue?On-Going, Incoming RevenueIncome that your business generates on an on-going basis from activities that you are not exchanging time for.Do It Once, Benefit For a Long TimeIncome that you generate where you exerted energy once to create something but you benefit for a long time to come.Reaching Prospects in Multiple FormatsGenerally results from diversifying your business activities.

What Can Be Leveraged?Answers to QuestionsSolutions to ProblemsGeneral KnowledgeSpecialized InformationCutting Edge ApproachesPackaged / Bundled ServicesOne-to-Many Approaches

Taking Our Idea to Our AudienceThe tangible side of passive revenueE-booksAudio ProgramsWebinars / TeleclassesOnline Education / Training ProgramsAffiliate Revenue

Creating a Time MachineMy clock has 24-hoursYour clock has 24-hoursIf we work a service-based business, we need to find ways to “trick” the clock...Trick = LEVERAGE

Why Don’t We Have More Marty McFlys?The process to creating something seems overwhelming.People are lacking systems to implement and build passive revenue into their business.Some may feel like they don’t have an idea inside of them for an info-product.

Breaking Down the ProcessCreating / Formulating the IdeaCreating Content: Answering the Persistent Why?Developing the Infrastructure of the Product and the Sales Vehicle for the ProductCreating the Marketing Message / MaterialsBringing It to Your Audience

It Starts With an Idea

An Abundance of IdeasWe all have an endless source of ideas inside of us. Pulling them out of us is easy.Ask your customers what their biggest frustrations or problems are. Solve them.When you get asked a question over and over again, don’t answer it one-to-one. Think one-to-many.From childhood we asked: Why? Why? Why? The same approach can be taken to create educational training or information e-books for your customers.

Coming Up With Your Info-ProductWhat do you have a solid understanding of?What do people come to you often for?How can you immediately solve a problem or answer a question of a client of yours?What sort of tools or resources are you giving out often for free or one-on-one?Have you struggled with something but overcome it and can now help others?

I’m Still Stuck. Seriously!Choose a date and a one hour time slot one week from today.Sign up for a free bridge line at www.nocostconference.comSend an email to your list / notice via social media about an open Q&A you are going to do one week from today.Host Q&A and see what questions / problems come up. Make a detailed list!

The Creative Process

Colouring & Socializing: Idea FuelOnce you have your idea, mind map.MindNode (Mac Users)MindJet (PC Users)Good ol’ fashioned giant white post-it notes and coloured markersSurvey your peers.Ask them what their biggest frustrations or problem areas are when it comes to your topic.

Creating Your ContentStart with the Basics – Assume People Consuming Your Product Know Very Little ;)Weave in Stories or Case StudiesInterview Other PeopleRecord Audios & Transcribe ThemUse Pre-Existing Material from Blog Posts or Articles You’ve Written...

Creating the Content: Getting Paid to Create Your ProductCreate a live program / group coaching program.Create a live teleclass or in-person class.Record everything and organize it instantly into a system (we like Prfessor).Once the live class is done, turn it into a self-study program and voila – instant product.

Creating Content: Unpaid (Bad Idea)Speed of Implementation is KeyUse unpaid time sparsely.Sometimes you’ll need / want to develop the content on your own time.Published / print booksHigh quality audio recordingsVideo shoots for DVDsProducts with Pre-Sale Periods

Infrastructure

Infrastructure for Your ProductDigital DeliveryPhysical-Ship Product DeliveryUniversity / Online Learning PlatformCombination of PDF / Audio / VideoVideo WebinarsTeleclass RecordingsAll of the Above – Mega Awesome Product!

What Works Best?Easily consumable, digitally downloadable, instantly accessible items.Physical-ship is costly so avoid it where and when possible.Survey your audience about how they like to receive / learn information the best.Look at what other people in your industry are doing and do the opposite... ;)

Infrastructure of Sales VehicleWebsite / Blog Site / Sales Page with Well-Written Marketing CopyShopping Cart for PurchasesThank You PageE-mail Autoresponder to Digitally Deliver Your Product InstantlyAffiliate Program (Optional)

Marketing Your Info-ProductAffiliates / Partners / ColleaguesOffer commission for referred salesE-mail Marketing ListTarget list in a pre-sale period, launch period and periodically afterwardSocial MediaTwitter, Facebook, LinkedIn, SquidooClickbank

Rinse & RepeatOnce you have your process down, rinse and repeat to create additional products.www.BlaskieUniversity.comwww.ErinBlaskie.com/Store/Create a diverse selection of products for your business so that you are offering up learning styles for individual people.

I Have A Lot More to Say...Three Additional Presentations (Covering Multiple Styles of Pass. Revenue), a Guide to Creating Website Freebies and an Online Marketing Plan Kit... Yours for Free!E-mail me at erin@erinblaskie.com and put WebCom 2009 in the subject line.Tweet me your e-mail address at @ErinBlaskieInclude YOUR biggest frustration, hesitation or problem around creating passive revenue... I’ll help!

I Still Have More to Say...But... I’ll stop here. ;)Want to Learn More?www.BSETC.comwww.ErinBlaskie.comwww.BlaskieUniversity.com@ErinBlaskie on Twitter!www.slideshare.net/ErinBlaskie