Becoming Well Known In Your Industry Via Blogs & Social Media

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  • + ChrisBiber ChrisBiber 1 week ago
    Great presentation at yesterday’s #TON event in Ottawa. High energy, insightful, interesting.
  • + GOrsak GOrsak 1 week ago
    Very enjoyable performance last night. You are inspiration in a small package. The content is only a small part of your shtick - your enthusiasm is infectious. Talk about finding your passion and going for it! Congrats!
  • + guestbecab247 Gregory Quirk 1 week ago
    Very insightful presentation filled with useful tips on how to leverage social media
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Becoming Well Known In Your Industry Via Blogs & Social Media - Presentation Transcript

  1. Becoming Well Known in Your Industry via Blogs & Social Media
    Erin Blaskie
    www.erinblaskie.com
    @ErinBlaskie (Twitter)
  2. 5 Things Most People Don’t Know About Me
    I’m afraid of the dark. Big-time mega scared.
    I auditioned for Canadian Idol but didn’t make it 
    I won’t eat sandwiches with the crust still on.
    My favourite song of all-time is Bette Davis Eyes.
    I much prefer Star Trek (Next Generation) over Star Wars and I haven’t seen any of the Star Wars movies.
  3. And, 5 Things Most People Do
    I am in love with the Internet and addicted to Twitter.
    I play a lot of video games and started a gaming site to harbour this obsession.
    Even though I’ve been to nearly 400 cities in 15 countries, my favourite city on the planet is New York City.
    My professional / geek crushes include Matt Mullenweg (creator of WordPress) and Wil Wheaton.
    I really, really, really love Tim Horton's coffee.
  4. Our conversations become collective monologues, and we never really understand what’s going on inside another human being.
    -- Stephen R. Covey,“The 7 Habits of Highly Effective People”
  5. Telling You About Myself is Only One Side of the Equation
    I don’t really know you. Yet.
    How can I get to know you?
    Where do you engage most with your tribe?
    Why is a tribe important?
    How transparent are you in your activities?
    What sort of tools are you utilizing in your biz?
  6. Why Does “Being Known” Matter?
    Shortens the “know, like and trust” timeline
    People view you as an expert in your industry which leads to credibility and opportunity
    Expands your network allowing for engagement that may not have been possible before
    As human beings, we need to feel validated and being known validates us individually
  7. Our neural pathways have become accustomed to your sensory input patterns.
    -- Riker, quoting Data's definition of friendshipQuoted from Star Trek: The Next Generation
  8. Know, Like & Trust
    People purchase services, products and advice from those they’ve built trust with.
    To gain trust, you need to put yourself out there in a big way.
    To gain trust, you need to have other people talking about you too.
    To gain trust, you have to be known.
  9. How Do You Achieve the Known Part?
    Blogging (this talk covers the first two)
    Social media
    Speaking engagements
    Media (traditional or new)
    Connecting with your peers / industry
    General outreach
    Marketing (offline and online)
  10. Blogging 101 – Foundation
    Create a blog that showcases your expertise and offers interactivity
    WordPress is the most popular and recommended blogging platform
    Plug-ins like Twit This, Share This and Sociable make sharing a possibility between readers
    Commenting (Disqus plug-in recommended) allows for a conversation to happen between yourself and the readers and even between the readers themselves
  11. Blogging 201 – Strategy
    Carve out a niche topic area where you can really showcase your expertise
    Blog often and do your research – higher quality blog posts increase your credibility
    Create interesting, compelling and engaging blog posts by asking questions and encouraging comments
  12. Blogging 301 – Syndication
    Spread the word about every blog post
    Tweetly Updater (plug-in) will update Twitter
    Facebook Notes can import your RSS feed
    Ping.fm can syndicate to other social networks
    LinkedIn allows you to import your blog feed and you can post to groups inside of LinkedIn
  13. Likeability is an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.
    -- Tim Sanders, “The Likeability Factor”
  14. How Do You Achieve the Like Part?
    Be authentic, transparent and real
    Balance your personal life with your business life in a way that creates unique connections
    Carve out the time in your schedule to interact, engage and build relationships
    Network selflessly – engage with others without trying to sell yourself
  15. How Social Media Keeps You Real
    Everything is transparent online
    Connecting with multiple audiences showcases your diversity and authenticity
    Sometimes forces you to deal with issues and contrasting opinions publicly
    Avoids the “untouchable” phenomena that happens to some CEOs and company leaders
  16. Social Media 101
    Focus on the primary three
    Facebook, Twitter and LinkedIn
    Create accounts in your name and your company name
    Broadcast with a company Twitter account and engage / build relationships with personal account
    Facebook profile / fan page in your name with secondary fan page for business(es)
  17. Social Media 201
    Use Tools to Keep Responsiveness High But Not Distracting
    TweetDeck for “in the moment” Twittering & Facebook connections
    Hootsuite for pre-programmed Tweets
    Tweetie for mobile Tweeting and Facebook / LinkedIn apps for mobile access
    Twitter lists to cut down the “noise” and focus
  18. Social Media 301
    Reach Out to People You Don’t Know
    http://search.twitter.com - advanced search will let you find people similar to you
    www.twellow.comand www.wefollow.com
    Furthering Your Engagement
    www.gist.com offers users a way to track people through their various networks and e-mail
    Keep track of your high engagers and provide them value often
  19. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
    -- Seth Godin, “Tribes”
  20. How Do You Achieve the Trust Part?
    Give people the ability to “try you out”
    Provide free teleseminars, info-products, a free consult or ask to speak at events
    Let your tribe speak on your behalf
    Create a testimonials PDF or “star” your best Tweets in Twitter and showcase them using http://twitter.com/goodies/widget_faves
    Share your stories
  21. Why Building a Tribe Equals Success
    One-to-Many Approach
    Your opinions, advice, answers and solutions should service many people – not a single client
    There is Power in Numbers
    According to Noetic Sciences, a group of people who are all thinking alike is more powerful than a single mind
    You Rely Less on “Slimy” Marketing & Let Your “Cheerleaders” Bring You Business
  22. Engaging the Tribe
    Create a group on Facebook or a Ning site where your tribe can hang out together online
    Reach out daily to people through social networks, e-mail and your blog
    Provide tons of free content to attract in more people who think like you do
    Reward the people who are consistent, reliable members of your tribe
  23. The 1-2-3 Approach
    Create a Blog
    Post often and post quality content
    Engage and support commentary
    Utilize & Integrate Social Media
    Choose 1-3 networks and be fully present
    Create new relationships and follow-up
    Engage With People Every Single Day
  24. The people who get on in this world are the people who get up and look for the circumstances they want, and if they don’t find them, they create them.
    -- George Bernard ShawQuoted from John Naisbitt’s “Mind Set!”
  25. Engage With Me So That I May Engage With You
    @ErinBlaskie on Twitter
    www.erinblaskie.com and www.bsetc.com
    erin@erinblaskie.com
    Please e-mail me if you’d like (free):
    5 Ways to Get More Love for Your Blog Posts
    Social Media Automation Webinar Recordings
  26. If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.
    -- Jack Canfield

+ Erin BlaskieErin Blaskie, 2 weeks ago

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