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Becoming Well Known In Your Industry Via Blogs & Social Media

Becoming Well Known In Your Industry Via Blogs & Social Media



A look at why authenticity, becoming known, building a tribe and utilizing blogging and social media is so important in your business today.

A look at why authenticity, becoming known, building a tribe and utilizing blogging and social media is so important in your business today.



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  • Great presentation at yesterday's #TON event in Ottawa. High energy, insightful, interesting.
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  • Very enjoyable performance last night. You are inspiration in a small package. The content is only a small part of your shtick - your enthusiasm is infectious. Talk about finding your passion and going for it! Congrats!
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  • Very insightful presentation filled with useful tips on how to leverage social media
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    Becoming Well Known In Your Industry Via Blogs & Social Media Becoming Well Known In Your Industry Via Blogs & Social Media Presentation Transcript

    • Becoming Well Known in Your Industry via Blogs & Social Media
      Erin Blaskie
      @ErinBlaskie (Twitter)
    • 5 Things Most People Don’t Know About Me
      I’m afraid of the dark. Big-time mega scared.
      I auditioned for Canadian Idol but didn’t make it 
      I won’t eat sandwiches with the crust still on.
      My favourite song of all-time is Bette Davis Eyes.
      I much prefer Star Trek (Next Generation) over Star Wars and I haven’t seen any of the Star Wars movies.
    • And, 5 Things Most People Do
      I am in love with the Internet and addicted to Twitter.
      I play a lot of video games and started a gaming site to harbour this obsession.
      Even though I’ve been to nearly 400 cities in 15 countries, my favourite city on the planet is New York City.
      My professional / geek crushes include Matt Mullenweg (creator of WordPress) and Wil Wheaton.
      I really, really, really love Tim Horton's coffee.
    • Our conversations become collective monologues, and we never really understand what’s going on inside another human being.
      -- Stephen R. Covey,“The 7 Habits of Highly Effective People”
    • Telling You About Myself is Only One Side of the Equation
      I don’t really know you. Yet.
      How can I get to know you?
      Where do you engage most with your tribe?
      Why is a tribe important?
      How transparent are you in your activities?
      What sort of tools are you utilizing in your biz?
    • Why Does “Being Known” Matter?
      Shortens the “know, like and trust” timeline
      People view you as an expert in your industry which leads to credibility and opportunity
      Expands your network allowing for engagement that may not have been possible before
      As human beings, we need to feel validated and being known validates us individually
    • Our neural pathways have become accustomed to your sensory input patterns.
      -- Riker, quoting Data's definition of friendshipQuoted from Star Trek: The Next Generation
    • Know, Like & Trust
      People purchase services, products and advice from those they’ve built trust with.
      To gain trust, you need to put yourself out there in a big way.
      To gain trust, you need to have other people talking about you too.
      To gain trust, you have to be known.
    • How Do You Achieve the Known Part?
      Blogging (this talk covers the first two)
      Social media
      Speaking engagements
      Media (traditional or new)
      Connecting with your peers / industry
      General outreach
      Marketing (offline and online)
    • Blogging 101 – Foundation
      Create a blog that showcases your expertise and offers interactivity
      WordPress is the most popular and recommended blogging platform
      Plug-ins like Twit This, Share This and Sociable make sharing a possibility between readers
      Commenting (Disqus plug-in recommended) allows for a conversation to happen between yourself and the readers and even between the readers themselves
    • Blogging 201 – Strategy
      Carve out a niche topic area where you can really showcase your expertise
      Blog often and do your research – higher quality blog posts increase your credibility
      Create interesting, compelling and engaging blog posts by asking questions and encouraging comments
    • Blogging 301 – Syndication
      Spread the word about every blog post
      Tweetly Updater (plug-in) will update Twitter
      Facebook Notes can import your RSS feed
      Ping.fm can syndicate to other social networks
      LinkedIn allows you to import your blog feed and you can post to groups inside of LinkedIn
    • Likeability is an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.
      -- Tim Sanders, “The Likeability Factor”
    • How Do You Achieve the Like Part?
      Be authentic, transparent and real
      Balance your personal life with your business life in a way that creates unique connections
      Carve out the time in your schedule to interact, engage and build relationships
      Network selflessly – engage with others without trying to sell yourself
    • How Social Media Keeps You Real
      Everything is transparent online
      Connecting with multiple audiences showcases your diversity and authenticity
      Sometimes forces you to deal with issues and contrasting opinions publicly
      Avoids the “untouchable” phenomena that happens to some CEOs and company leaders
    • Social Media 101
      Focus on the primary three
      Facebook, Twitter and LinkedIn
      Create accounts in your name and your company name
      Broadcast with a company Twitter account and engage / build relationships with personal account
      Facebook profile / fan page in your name with secondary fan page for business(es)
    • Social Media 201
      Use Tools to Keep Responsiveness High But Not Distracting
      TweetDeck for “in the moment” Twittering & Facebook connections
      Hootsuite for pre-programmed Tweets
      Tweetie for mobile Tweeting and Facebook / LinkedIn apps for mobile access
      Twitter lists to cut down the “noise” and focus
    • Social Media 301
      Reach Out to People You Don’t Know
      http://search.twitter.com - advanced search will let you find people similar to you
      www.twellow.comand www.wefollow.com
      Furthering Your Engagement
      www.gist.com offers users a way to track people through their various networks and e-mail
      Keep track of your high engagers and provide them value often
    • Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
      -- Seth Godin, “Tribes”
    • How Do You Achieve the Trust Part?
      Give people the ability to “try you out”
      Provide free teleseminars, info-products, a free consult or ask to speak at events
      Let your tribe speak on your behalf
      Create a testimonials PDF or “star” your best Tweets in Twitter and showcase them using http://twitter.com/goodies/widget_faves
      Share your stories
    • Why Building a Tribe Equals Success
      One-to-Many Approach
      Your opinions, advice, answers and solutions should service many people – not a single client
      There is Power in Numbers
      According to Noetic Sciences, a group of people who are all thinking alike is more powerful than a single mind
      You Rely Less on “Slimy” Marketing & Let Your “Cheerleaders” Bring You Business
    • Engaging the Tribe
      Create a group on Facebook or a Ning site where your tribe can hang out together online
      Reach out daily to people through social networks, e-mail and your blog
      Provide tons of free content to attract in more people who think like you do
      Reward the people who are consistent, reliable members of your tribe
    • The 1-2-3 Approach
      Create a Blog
      Post often and post quality content
      Engage and support commentary
      Utilize & Integrate Social Media
      Choose 1-3 networks and be fully present
      Create new relationships and follow-up
      Engage With People Every Single Day
    • The people who get on in this world are the people who get up and look for the circumstances they want, and if they don’t find them, they create them.
      -- George Bernard ShawQuoted from John Naisbitt’s “Mind Set!”
    • Engage With Me So That I May Engage With You
      @ErinBlaskie on Twitter
      www.erinblaskie.com and www.bsetc.com
      Please e-mail me if you’d like (free):
      5 Ways to Get More Love for Your Blog Posts
      Social Media Automation Webinar Recordings
    • If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.
      -- Jack Canfield