Becoming Well Known In Your Industry Via Blogs & Social Media

Becoming Well Known in Your Industry via Blogs & Social Media
Erin Blaskie
www.erinblaskie.com
@ErinBlaskie (Twitter)

5 Things Most People Don’t Know About Me
I’m afraid of the dark. Big-time mega scared.
I auditioned for Canadian Idol but didn’t make it 
I won’t eat sandwiches with the crust still on.
My favourite song of all-time is Bette Davis Eyes.
I much prefer Star Trek (Next Generation) over Star Wars and I haven’t seen any of the Star Wars movies.

And, 5 Things Most People Do
I am in love with the Internet and addicted to Twitter.
I play a lot of video games and started a gaming site to harbour this obsession.
Even though I’ve been to nearly 400 cities in 15 countries, my favourite city on the planet is New York City.
My professional / geek crushes include Matt Mullenweg (creator of WordPress) and Wil Wheaton.
I really, really, really love Tim Horton's coffee.

Our conversations become collective monologues, and we never really understand what’s going on inside another human being.
-- Stephen R. Covey,“The 7 Habits of Highly Effective People”

Telling You About Myself is Only One Side of the Equation
I don’t really know you. Yet.
How can I get to know you?
Where do you engage most with your tribe?
Why is a tribe important?
How transparent are you in your activities?
What sort of tools are you utilizing in your biz?

Why Does “Being Known” Matter?
Shortens the “know, like and trust” timeline
People view you as an expert in your industry which leads to credibility and opportunity
Expands your network allowing for engagement that may not have been possible before
As human beings, we need to feel validated and being known validates us individually

Our neural pathways have become accustomed to your sensory input patterns.
-- Riker, quoting Data's definition of friendshipQuoted from Star Trek: The Next Generation

Know, Like & Trust
People purchase services, products and advice from those they’ve built trust with.
To gain trust, you need to put yourself out there in a big way.
To gain trust, you need to have other people talking about you too.
To gain trust, you have to be known.

How Do You Achieve the Known Part?
Blogging (this talk covers the first two)
Social media
Speaking engagements
Media (traditional or new)
Connecting with your peers / industry
General outreach
Marketing (offline and online)

Blogging 101 – Foundation
Create a blog that showcases your expertise and offers interactivity
WordPress is the most popular and recommended blogging platform
Plug-ins like Twit This, Share This and Sociable make sharing a possibility between readers
Commenting (Disqus plug-in recommended) allows for a conversation to happen between yourself and the readers and even between the readers themselves

Blogging 201 – Strategy
Carve out a niche topic area where you can really showcase your expertise
Blog often and do your research – higher quality blog posts increase your credibility
Create interesting, compelling and engaging blog posts by asking questions and encouraging comments

Blogging 301 – Syndication
Spread the word about every blog post
Tweetly Updater (plug-in) will update Twitter
Facebook Notes can import your RSS feed
Ping.fm can syndicate to other social networks
LinkedIn allows you to import your blog feed and you can post to groups inside of LinkedIn

Likeability is an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.
-- Tim Sanders, “The Likeability Factor”

How Do You Achieve the Like Part?
Be authentic, transparent and real
Balance your personal life with your business life in a way that creates unique connections
Carve out the time in your schedule to interact, engage and build relationships
Network selflessly – engage with others without trying to sell yourself

How Social Media Keeps You Real
Everything is transparent online
Connecting with multiple audiences showcases your diversity and authenticity
Sometimes forces you to deal with issues and contrasting opinions publicly
Avoids the “untouchable” phenomena that happens to some CEOs and company leaders

Social Media 101
Focus on the primary three
Facebook, Twitter and LinkedIn
Create accounts in your name and your company name
Broadcast with a company Twitter account and engage / build relationships with personal account
Facebook profile / fan page in your name with secondary fan page for business(es)

Social Media 201
Use Tools to Keep Responsiveness High But Not Distracting
TweetDeck for “in the moment” Twittering & Facebook connections
Hootsuite for pre-programmed Tweets
Tweetie for mobile Tweeting and Facebook / LinkedIn apps for mobile access
Twitter lists to cut down the “noise” and focus

Social Media 301
Reach Out to People You Don’t Know
http://search.twitter.com - advanced search will let you find people similar to you
www.twellow.comand www.wefollow.com
Furthering Your Engagement
www.gist.com offers users a way to track people through their various networks and e-mail
Keep track of your high engagers and provide them value often

Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
-- Seth Godin, “Tribes”

How Do You Achieve the Trust Part?
Give people the ability to “try you out”
Provide free teleseminars, info-products, a free consult or ask to speak at events
Let your tribe speak on your behalf
Create a testimonials PDF or “star” your best Tweets in Twitter and showcase them using http://twitter.com/goodies/widget_faves
Share your stories

Why Building a Tribe Equals Success
One-to-Many Approach
Your opinions, advice, answers and solutions should service many people – not a single client
There is Power in Numbers
According to Noetic Sciences, a group of people who are all thinking alike is more powerful than a single mind
You Rely Less on “Slimy” Marketing & Let Your “Cheerleaders” Bring You Business

Engaging the Tribe
Create a group on Facebook or a Ning site where your tribe can hang out together online
Reach out daily to people through social networks, e-mail and your blog
Provide tons of free content to attract in more people who think like you do
Reward the people who are consistent, reliable members of your tribe

The 1-2-3 Approach
Create a Blog
Post often and post quality content
Engage and support commentary
Utilize & Integrate Social Media
Choose 1-3 networks and be fully present
Create new relationships and follow-up
Engage With People Every Single Day

The people who get on in this world are the people who get up and look for the circumstances they want, and if they don’t find them, they create them.
-- George Bernard ShawQuoted from John Naisbitt’s “Mind Set!”

Engage With Me So That I May Engage With You
@ErinBlaskie on Twitter
www.erinblaskie.com and www.bsetc.com
erin@erinblaskie.com
Please e-mail me if you’d like (free):
5 Ways to Get More Love for Your Blog Posts
Social Media Automation Webinar Recordings

If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.
-- Jack Canfield

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Becoming Well Known In Your Industry Via Blogs & Social Media

by Erin Blaskie

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