Becoming Well Known In Your Industry Via Blogs & Social Media


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A look at why authenticity, becoming known, building a tribe and utilizing blogging and social media is so important in your business today.

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Becoming Well Known In Your Industry Via Blogs & Social Media

  1. 1. Becoming Well Known in Your Industry via Blogs & Social Media<br />Erin Blaskie<br /><br />@ErinBlaskie (Twitter)<br />
  2. 2. 5 Things Most People Don’t Know About Me <br />I’m afraid of the dark. Big-time mega scared.<br />I auditioned for Canadian Idol but didn’t make it <br />I won’t eat sandwiches with the crust still on.<br />My favourite song of all-time is Bette Davis Eyes.<br />I much prefer Star Trek (Next Generation) over Star Wars and I haven’t seen any of the Star Wars movies.<br />
  3. 3. And, 5 Things Most People Do<br />I am in love with the Internet and addicted to Twitter.<br />I play a lot of video games and started a gaming site to harbour this obsession.<br />Even though I’ve been to nearly 400 cities in 15 countries, my favourite city on the planet is New York City.<br />My professional / geek crushes include Matt Mullenweg (creator of WordPress) and Wil Wheaton.<br />I really, really, really love Tim Horton&apos;s coffee.<br />
  4. 4. Our conversations become collective monologues, and we never really understand what’s going on inside another human being.<br />-- Stephen R. Covey,“The 7 Habits of Highly Effective People”<br />
  5. 5. Telling You About Myself is Only One Side of the Equation<br />I don’t really know you. Yet.<br />How can I get to know you?<br />Where do you engage most with your tribe?<br />Why is a tribe important?<br />How transparent are you in your activities?<br />What sort of tools are you utilizing in your biz?<br />
  6. 6. Why Does “Being Known” Matter?<br />Shortens the “know, like and trust” timeline<br />People view you as an expert in your industry which leads to credibility and opportunity<br />Expands your network allowing for engagement that may not have been possible before<br />As human beings, we need to feel validated and being known validates us individually<br />
  7. 7. Our neural pathways have become accustomed to your sensory input patterns.<br />-- Riker, quoting Data&apos;s definition of friendshipQuoted from Star Trek: The Next Generation<br />
  8. 8. Know, Like & Trust<br />People purchase services, products and advice from those they’ve built trust with.<br />To gain trust, you need to put yourself out there in a big way.<br />To gain trust, you need to have other people talking about you too.<br />To gain trust, you have to be known.<br />
  9. 9. How Do You Achieve the Known Part?<br />Blogging (this talk covers the first two)<br />Social media<br />Speaking engagements<br />Media (traditional or new)<br />Connecting with your peers / industry<br />General outreach<br />Marketing (offline and online)<br />
  10. 10. Blogging 101 – Foundation <br />Create a blog that showcases your expertise and offers interactivity<br />WordPress is the most popular and recommended blogging platform<br />Plug-ins like Twit This, Share This and Sociable make sharing a possibility between readers<br />Commenting (Disqus plug-in recommended) allows for a conversation to happen between yourself and the readers and even between the readers themselves<br />
  11. 11. Blogging 201 – Strategy <br />Carve out a niche topic area where you can really showcase your expertise<br />Blog often and do your research – higher quality blog posts increase your credibility<br />Create interesting, compelling and engaging blog posts by asking questions and encouraging comments<br />
  12. 12. Blogging 301 – Syndication<br />Spread the word about every blog post<br />Tweetly Updater (plug-in) will update Twitter<br />Facebook Notes can import your RSS feed<br /> can syndicate to other social networks<br />LinkedIn allows you to import your blog feed and you can post to groups inside of LinkedIn<br />
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  14. 14. Likeability is an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.<br />-- Tim Sanders, “The Likeability Factor”<br />
  15. 15. How Do You Achieve the Like Part?<br />Be authentic, transparent and real<br />Balance your personal life with your business life in a way that creates unique connections<br />Carve out the time in your schedule to interact, engage and build relationships<br />Network selflessly – engage with others without trying to sell yourself<br />
  16. 16. How Social Media Keeps You Real<br />Everything is transparent online<br />Connecting with multiple audiences showcases your diversity and authenticity<br />Sometimes forces you to deal with issues and contrasting opinions publicly<br />Avoids the “untouchable” phenomena that happens to some CEOs and company leaders<br />
  17. 17. Social Media 101<br />Focus on the primary three<br />Facebook, Twitter and LinkedIn<br />Create accounts in your name and your company name<br />Broadcast with a company Twitter account and engage / build relationships with personal account<br />Facebook profile / fan page in your name with secondary fan page for business(es)<br />
  18. 18. Social Media 201<br />Use Tools to Keep Responsiveness High But Not Distracting<br />TweetDeck for “in the moment” Twittering & Facebook connections<br />Hootsuite for pre-programmed Tweets<br />Tweetie for mobile Tweeting and Facebook / LinkedIn apps for mobile access<br />Twitter lists to cut down the “noise” and focus<br />
  19. 19. Social Media 301<br />Reach Out to People You Don’t Know<br /> - advanced search will let you find people similar to you<br />www.twellow.comand<br />Furthering Your Engagement<br /> offers users a way to track people through their various networks and e-mail<br />Keep track of your high engagers and provide them value often<br />
  20. 20. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.<br />-- Seth Godin, “Tribes”<br />
  21. 21. How Do You Achieve the Trust Part?<br />Give people the ability to “try you out”<br />Provide free teleseminars, info-products, a free consult or ask to speak at events<br />Let your tribe speak on your behalf<br />Create a testimonials PDF or “star” your best Tweets in Twitter and showcase them using<br />Share your stories<br />
  22. 22. Why Building a Tribe Equals Success<br />One-to-Many Approach<br />Your opinions, advice, answers and solutions should service many people – not a single client<br />There is Power in Numbers<br />According to Noetic Sciences, a group of people who are all thinking alike is more powerful than a single mind<br />You Rely Less on “Slimy” Marketing & Let Your “Cheerleaders” Bring You Business<br />
  23. 23. Engaging the Tribe<br />Create a group on Facebook or a Ning site where your tribe can hang out together online<br />Reach out daily to people through social networks, e-mail and your blog<br />Provide tons of free content to attract in more people who think like you do<br />Reward the people who are consistent, reliable members of your tribe<br />
  24. 24. The 1-2-3 Approach<br />Create a Blog<br />Post often and post quality content<br />Engage and support commentary<br />Utilize & Integrate Social Media<br />Choose 1-3 networks and be fully present<br />Create new relationships and follow-up<br />Engage With People Every Single Day<br />
  25. 25. The people who get on in this world are the people who get up and look for the circumstances they want, and if they don’t find them, they create them.<br />-- George Bernard ShawQuoted from John Naisbitt’s “Mind Set!”<br />
  26. 26. Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br /> and<br /><br />Please e-mail me if you’d like (free):<br />5 Ways to Get More Love for Your Blog Posts<br />Social Media Automation Webinar Recordings<br />
  27. 27. If you are not moving closer to what you want in sales (or in life), you probably aren&apos;t doing enough asking.<br />-- Jack Canfield<br />