Content marketing is an essential way we do business within Web 2.0. Replacing spam, advertisement and self-promotion, is useful (entertaining) and high quality content. Companies that embrace a content marketing strategy focus on how to present their existing knowledge in a way that both captivates and helps their target group grow professionally.
In this white paper, we give you the essentials to understand the foundation of content marketing and what it means to create strong content. Here, you will find examples of stellar content, tips for content creation, and where to utilize your best stuff.
Key elements include:
Differentiating B2B and B2C content marketing
Stellar content examples
Tips for creating high-quality text
Where to publish/push content
B2B Rockstars (people who get it right)