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  • 1. THE PERSONALITY OF DESIGNFriday, April 6, 2012
  • 2. Our dependence on technology to share and cooperate is radically changing the traditional framework of how we develop and promote creative solutions. Before now, creative services were often provided by artists working in semi-isolation who produced works of beauty and pragmatism without the interference of a group atmosphere. Today’s creative business model overvalues highly visible, assertive and celebrity-like behavior, thus marginalizing more autonomous thinkers. A re-invented model for the “introvert” will lead to a more nonconformist, innovative, resonating therefore more successful designer ideal.Friday, April 6, 2012
  • 3. NOW CULTURE OF CONNECTIVITY celebrity connectivity charisma conformist KLOUT is the “Standard for Influence” 100Friday, April 6, 2012
  • 4. BEFORE CULTURE OF ARTISTS artists insight visionaries non-conformistFriday, April 6, 2012
  • 5. EXTROVERT ebullient, expansive, sociable, gregarious, excitable, dominant, assertive, active, risk-taking, thick-skinned, outer-directed, lighthearted, bold, and comfortable in the spotlight Businesses who employ many artists, designers, and other imaginative types often display a preference for extroversion. “We want to attract creative people,” the director of human resources at a major media company told me. When I asked what she meant by “creative,: she answered without missing a beat. “You have to be outgoing, fun and jazzed up to work here.”Friday, April 6, 2012
  • 6. WHAT ARE WE LOSING?Friday, April 6, 2012
  • 7. artists, jazz musicians, idealists, movers and shakers, beatniks rosa parks, henry ford, einstein, charles shultz, steven spielberg, w.b. yeats, george orwellFriday, April 6, 2012
  • 8. what is vs what if i want a ponyFriday, April 6, 2012
  • 9. SOLITUDE IS A CATALYST FOR INNOVATION Susain Cain For designers, faced by budgets and clients and deadlines, the luxury of so much isolation seems a distant, if not an altogether perverse paradigm. Text Stan BrakhageFriday, April 6, 2012
  • 10. INTROVERT MATT PYKEFriday, April 6, 2012
  • 11. introvert: requires less stimulation to do more delayed gratification, not affected by peer pressure, not people pleasers take in environment more thorougly (physical and emotional) more empathetic more careful sensitive work more accuratelyFriday, April 6, 2012
  • 12. where does innovation come from? smart, noncomformist, individual big ideas where are we getting it now? diluted, loud ideasFriday, April 6, 2012
  • 13. AWAKEN DISTURB COMMUNICATE COMMAND INSTIGATE PROVOKEFriday, April 6, 2012
  • 14. personality defines us as much as gender of race we are living in a time of an idealized, unfair perception of what a designer should be we need to change thatFriday, April 6, 2012
  • 15. “Most inventors and engineers I’ve met are like me … they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone …. I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a committee. Not on a team.” -Steve WozniakFriday, April 6, 2012