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PROJECT PROPOSAL




                            rebranding   the


    introverted
     creatives
Friday, September 7, 2012
By re-imaging what the creative introvert is now,
                 giving it a new title, a brand and a campaign
                dedicated to reawakening the reserves of skill
                 and talent these people possess, design will
              transform the perception and social implication of
                 what it means to be introverted and creative.

                    redesign introvert > worth increases




Friday, September 7, 2012
our visual perception of the term introvert:




                                    change to:




Friday, September 7, 2012
()   )(



Friday, September 7, 2012
give it:
                                       a name
                                     a symbol
                                    a manifesto
                                     a website
                                a poster campaign
                                       videos
                            a three dimensional space
                                   an IDENTITY




Friday, September 7, 2012
1                   3D space

                             “But I am saying that we all need
                             alone time. And that the more
                             freedom we give introverts to
                             be themselves, the more they'll
                             dream up their own unique
                             solutions to the problems that
                             bedevil us.”
                                                -Susan Cain, “Quiet”




Friday, September 7, 2012
A place for people to go outside of the office, during lunch
                breaks, running errands, etc - where they can take time to
                themselves, sit, sketch, breathe, think and be on their own
                  for a little bit to collect their thoughts and focus their
                    energy the way that they are comfortable doing it.


Friday, September 7, 2012
inspiration
Friday, September 7, 2012
Friday, September 7, 2012
Friday, September 7, 2012
2                   poster campaign


                            Give the word a collective mascot,
                              a group of heros to look upon.
                            Look to Apple’s “Think Different.”
                                Utilize innovators, artists,
                                musicians, creatives, etc.




Friday, September 7, 2012
Friday, September 7, 2012
calendar

                                                   sept
             arrange all tent materials, find where to implement them,find three different
                                      lunch spots throughout city
            design identity, symbol, name, posters (possibly have blog for people to go to)

                                                    oct
                            [writing is done, plan tabletop presentation at w18th]
                                       publicize campaign, show posters
                                                 videos, website

                                                   nov
                                [finish installation, paper printed and bound ]
                                 install tents 3 times, record what happens

                                                   dec
                                               [presentation ]




Friday, September 7, 2012

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Thesis project

  • 1. PROJECT PROPOSAL rebranding the introverted creatives Friday, September 7, 2012
  • 2. By re-imaging what the creative introvert is now, giving it a new title, a brand and a campaign dedicated to reawakening the reserves of skill and talent these people possess, design will transform the perception and social implication of what it means to be introverted and creative. redesign introvert > worth increases Friday, September 7, 2012
  • 3. our visual perception of the term introvert: change to: Friday, September 7, 2012
  • 4. () )( Friday, September 7, 2012
  • 5. give it: a name a symbol a manifesto a website a poster campaign videos a three dimensional space an IDENTITY Friday, September 7, 2012
  • 6. 1 3D space “But I am saying that we all need alone time. And that the more freedom we give introverts to be themselves, the more they'll dream up their own unique solutions to the problems that bedevil us.” -Susan Cain, “Quiet” Friday, September 7, 2012
  • 7. A place for people to go outside of the office, during lunch breaks, running errands, etc - where they can take time to themselves, sit, sketch, breathe, think and be on their own for a little bit to collect their thoughts and focus their energy the way that they are comfortable doing it. Friday, September 7, 2012
  • 11. 2 poster campaign Give the word a collective mascot, a group of heros to look upon. Look to Apple’s “Think Different.” Utilize innovators, artists, musicians, creatives, etc. Friday, September 7, 2012
  • 13. calendar sept arrange all tent materials, find where to implement them,find three different lunch spots throughout city design identity, symbol, name, posters (possibly have blog for people to go to) oct [writing is done, plan tabletop presentation at w18th] publicize campaign, show posters videos, website nov [finish installation, paper printed and bound ] install tents 3 times, record what happens dec [presentation ] Friday, September 7, 2012