by imjetred | on February 20, 2013http://www.empowernetwork.com/imjetred/
If you want your readers to do something, youneed to convince them right away and startingwith the very first word of your headlineWriting an effective copy headline is achallenge if you know you’re going toissue a call to action in the end, and thataction is something that people will beinitially reluctant to do like subscribing toan e-newsletter or buying a product.If you want your readers to dosomething, you need to convince themright away and starting with the very firstword of your headline.
…If you have something to offer to your readers,something they need and in exchange for what you’regoing to ask them to do, make it immediately clearwith your headline.…When people start reading something online andthey aren’t actively seeking information, they want toknow what they’re going to get if they continuereading and they want to know what it is right away.
…People are generally prone to takeaction if they know they’re running againsttime. Create a sense of urgency withyour headline by telling your readers thatyour offer only stands up to a certain dateor that you’re fast running out of stocks.You can also make it a do-or-die offer; ifthey let this opportunity slip them by, it’sgone forever.…Take care, however, when using this typeof headline as it comes with certainresponsibilities. Make sure you withdrawyour offer at the stated time. If you’regoing to extend the deadline, you betterhave a good explanation ready so as notto lose your credibility.
…Online copies haveto be simple and asheadlines are a part ofthe copy, it stands toreason that they haveto be simple as well.…Don’t bother using long and difficult words. They won’t make adifference if no one comprehends them. Aim for powerfulwords instead. These words inspire action and call strong imagesimmediately to mind.“Make Your Business Live Longer” as a copy headline can beimproved, for instance, if you replace passive-sounding wordswith forceful ones. “Make Your Business Survive” has greaterimpact compared to the previous headline, don’t you think?
…Yet another requirement for online copies isbrevity and, naturally, headlines must follow thesame rule. As a rule, online readers scan whatthey read and consequently, they’ll be able tounderstand a five-word-headline more quicklythan a ten-word one.…For a good copy headline, try to lessen the useof particles, prepositions, linking verbs, andother words that won’t make a difference toyour readers.
Naturally, funny and witty headlines are betterbut trying too hard could backfire on you. Ifthere’s no way to make a headline funny orclever then leave it simple. If you manage to getyour message across then you’ve done your job.
They’re easier to recall andthey sound more impressive.Instead of simply headlining acopy with “Tips forGardening”, you cansubstantially improve it justby adding a digit. “6 Tips forGardening” encouragepeople to read more becausethey know they have six(more than one’s many!) tipsto look forward to in a singlearticle.
You may think you’vemade a perfect headlineupon typing the lastword, but give it a minuteor two and you’ll be ableto view it moreobjectively. Good luck onwriting those headlines!Click here to read more of article marketing articles.
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