The Business of People In the Experience Economy Presented by Erik Vermeulen. Herding Cats

Commodity Economy People = Tools to get job done Repetition SA: Soweto Uprising Focus on Consumers

Financial Economy Money = Power “ Yuppies” People used to create wealth for others Power Dressing

Knowledge Economy Knowledge = Power Sell it Consumers develop conscience

Experience Economy Relationships = Power Different & Unique High Tech = High Touch More Ever-changing

Rupert Murdoch, Chairman and CEO News Corporation November 2007 “ We’ve got to find new ways and new business models to find revenue. Or else the world is going to be owned by Google”

Experience People

Here Rests (your name) 1965 - whenever He would have done really cool stuff, but his boss wouldn’t let him.

Here Rests

(your name)

1965 - whenever

He would have done really cool stuff, but his boss wouldn’t let him.

“ The Challenge... People ...we all face is to create an environment where people can reach their dreams” Jack Welch

The future rests on a few... People Most talented bankers are twice as productive Top software developers are worth 5 times the average Top quartile sales people worth 14 times the average

Most talented bankers are twice as productive

Top software developers are worth 5 times the average

Top quartile sales people worth 14 times the average

Experience People Company

56% of UK Managers are checking into work by phone or e-mail while away on holiday.

33% of all workers earning more than £ 60 000 have sacrificed family life to do so. UK Wealth Watch survey, Lloyds TSB

Only 2% of women giving birth want to go back full-time. 66% go back for money 88% want subsidised childcare But only 8% of companies provide it!!!

33% of Managers say companies don’t do enough to help workers find a balanced life. Management Today – 6000 people.

Companies that help their staff members juggle home and work lives are rewarded with ‘significant’ levels of improved performance.

Explain in 3 minutes to a 10 year-old why your business is so exciting, and why your company makes all the difference to people’s daily living.

Experience People Company Markets

Markets rule Governments follow

Police vs Security Bill Gates vs Fort Knox Dubai vs The World

Lead, Team, or GET OUT OF THE WAY!!!

5 Pillars of the People-Business in the Experience Economy

Engagement Behaviour Senses Thought Processes Motivation

Engagement Motivation Making numbers Getting to the Top Famous Wealthy Powerful Others want what you’ve got Others copy you People offer you more for doing less Good Health Knowing my friends Being Loved & Appreciated Helping others Green Issues Safety and Harmony Time and Money to do what I enjoy Not having to worry about Money

Making numbers

Getting to the Top

Famous

Wealthy

Powerful

Others want what you’ve got

Others copy you

People offer you more for doing less

Good Health

Knowing my friends

Being Loved & Appreciated

Helping others

Green Issues

Safety and Harmony

Time and Money to do what I enjoy

Not having to worry about Money

Occasionally things go wrong….

Spontaneous Easy-Going Self-Controlled Driver Analytical Amiable Expressive

Theme Novel Consistent Periodic

Novel

Consistent

Periodic

Sacrifice Time Quality Freedom Family Fun Delayed Gratification Comfort

Time

Quality

Freedom

Family

Fun

Delayed Gratification

Comfort

Recognition

A:

Recognition Prestige What jobs do you think people regard as having great prestige? Doctor ...................... % Teacher .................... % Scientist ................... % Lawyer .................... % Banker ..................... % Businessman .......... %

Doctor ...................... %

Teacher .................... %

Scientist ................... %

Lawyer .................... %

Banker ..................... %

Businessman .......... %

Recognition Prestige What jobs do you think people regard as having great prestige? Doctor ...................... 61 % Teacher .................... 54 % Scientist ................... 53 % Lawyer .................... 18 % Banker ..................... 16 % Businessman .......... 12 %

Doctor ...................... 61 %

Teacher .................... 54 %

Scientist ................... 53 %

Lawyer .................... 18 %

Banker ..................... 16 %

Businessman .......... 12 %

Critical Mass

Theme Engagement Sacrifice Recognition Critical Mass

The Business of People In the Experience Economy Presented by Erik Vermeulen. Herding Cats

Engagement