Internet Marketing Strategies, Tehran 2012Social Styles and Advertising          Presented by Erik Vermeulen.
The PeopleBusinessRaceAgeReligionGenderEducationValuesCultureSocio-Economic
The Human Ice-berg PrincipleWhen assessing people,or trying to understandthem we can only baseour assessment on whatwe can...
Human BehaviourBehaviour is ConsistentBehaviour is SymbolicBehaviour is based on RewardBehaviour is ComfortableBehaviour w...
Human Behaviour: Case Studies•Taking back a Faulty Appliance•The Phone Call•The Exco
Human Behaviour                  2 Aspects of BehaviourPOWER                        MOTIONDominant / Easy-Going        Spo...
Human Behaviour: 4 Styles       Aggressive       Passive       Decisive      Indecisive       Arrogant        Humble      ...
Human Behaviour: 4 StylesMobile             SpontaneousWarmFriendlyFeelingsResponsiveJovialInformal                       ...
Human Behaviour: 4 Styles                          Spontaneous             Expressive                      Amiable        ...
General BehaviourExpressive                                        Amiable •Open, Gregarious, Friendly    •Friendly, laid ...
MotivationExpressive                                       Amiable •Getting things done          •Building relationships •...
Decision-makingExpressive                                        Amiable •Impulsive                      •Will let others ...
Want from other people...Expressive                                      Amiable •Energy & Enthusiasm           •To be fri...
Social Styles and AdvertisingFollow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: erik@erikver...
Social Styles and Internet Marketing
Social Styles and Internet Marketing
Social Styles and Internet Marketing
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Social Styles and Internet Marketing

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Global business expert Erik Vermeulen presented on Social Styles and how they affect responses to your website copy at Iran's Internet Marketing Strategies conference. January 2012. Contact Erik on erik@erikvermeulen.com for further details.

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Social Styles and Internet Marketing

  1. 1. Internet Marketing Strategies, Tehran 2012Social Styles and Advertising Presented by Erik Vermeulen.
  2. 2. The PeopleBusinessRaceAgeReligionGenderEducationValuesCultureSocio-Economic
  3. 3. The Human Ice-berg PrincipleWhen assessing people,or trying to understandthem we can only baseour assessment on whatwe can see.BEHAVIOUR
  4. 4. Human BehaviourBehaviour is ConsistentBehaviour is SymbolicBehaviour is based on RewardBehaviour is ComfortableBehaviour wants to Avoid PainBehaviour leads to Pleasure
  5. 5. Human Behaviour: Case Studies•Taking back a Faulty Appliance•The Phone Call•The Exco
  6. 6. Human Behaviour 2 Aspects of BehaviourPOWER MOTIONDominant / Easy-Going Spontaneous / Self-Controlled
  7. 7. Human Behaviour: 4 Styles Aggressive Passive Decisive Indecisive Arrogant Humble Direct Indirect Easy-Going Tense Relaxed Dominan Argue Discuss Loud Quiet t Confident Shy Talks Listens Challenges Accepts Tells Asks
  8. 8. Human Behaviour: 4 StylesMobile SpontaneousWarmFriendlyFeelingsResponsiveJovialInformal ImmobileImpulsive Cold Unfriendly Logic Unresponsive Serious Formal Self-Controlled Structured
  9. 9. Human Behaviour: 4 Styles Spontaneous Expressive Amiable Easy-Going Dominant Driver Analytical Self-Controlled
  10. 10. General BehaviourExpressive Amiable •Open, Gregarious, Friendly •Friendly, laid back •Dramatic & Exaggerates •People’s person •Creative •Caring, concern for others •Lacks implementation •Little concept of time •Good persuader •Good crisis managers•Cold, distant, aloof •Quiet, shy•Few words •Slow to act•To-the-point •Graduated wit•Selective with relationships •Careful, avoids risks •CalculatingDriver Analytical
  11. 11. MotivationExpressive Amiable •Getting things done •Building relationships •Bored easily •Nurturing and caring •Cheerleader •Loyalty •Financial Incentives •Loves small-talk •Enthusiastic & Spontaneous •Avoids personal risk•The bottom-line •Facts & information•Get results •Getting it right•Doesn’t trust “theory” •Showing how smart they are•Autocratic •Thoroughness•Power •PerfectionismDriver Analytical
  12. 12. Decision-makingExpressive Amiable •Impulsive •Will let others make decisions •Lacks planning •Easy-going •“Seat of the Pants” Attitude •Leaves it till last minute •Gut Feel •Changes mind to suit others•Firm and quick •Slow & careful•Loves making decisions •Collects too much info•Often above their authority •Tends to get bogged down•Even if it’s wrong •Great attention to detailDriver Analytical
  13. 13. Want from other people...Expressive Amiable •Energy & Enthusiasm •To be friendly •Get to the point quickly •Spend time to know them •Entertaining & Cheerful •Be personable •Expression & compliments •Laid-back attitude •Little detail – big picture •Caring•Get to the point •Calm and controlled•No “frilly” stuff •Attention to detail•Meet commitments •Lots of info•Deliver results •Time to make decisionsDriver Analytical
  14. 14. Social Styles and AdvertisingFollow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: erik@erikvermeulen.comWeb: www.erikvermeulen.com
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