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Social Styles and Internet Marketing

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Global business expert Erik Vermeulen presented on Social Styles and how they affect responses to your website copy at Iran's Internet Marketing Strategies conference. January 2012. Contact Erik on …

Global business expert Erik Vermeulen presented on Social Styles and how they affect responses to your website copy at Iran's Internet Marketing Strategies conference. January 2012. Contact Erik on erik@erikvermeulen.com for further details.

Published in: Business, News & Politics

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Transcript

  • 1. Internet Marketing Strategies, Tehran 2012Social Styles and Advertising Presented by Erik Vermeulen.
  • 2. The PeopleBusinessRaceAgeReligionGenderEducationValuesCultureSocio-Economic
  • 3. The Human Ice-berg PrincipleWhen assessing people,or trying to understandthem we can only baseour assessment on whatwe can see.BEHAVIOUR
  • 4. Human BehaviourBehaviour is ConsistentBehaviour is SymbolicBehaviour is based on RewardBehaviour is ComfortableBehaviour wants to Avoid PainBehaviour leads to Pleasure
  • 5. Human Behaviour: Case Studies•Taking back a Faulty Appliance•The Phone Call•The Exco
  • 6. Human Behaviour 2 Aspects of BehaviourPOWER MOTIONDominant / Easy-Going Spontaneous / Self-Controlled
  • 7. Human Behaviour: 4 Styles Aggressive Passive Decisive Indecisive Arrogant Humble Direct Indirect Easy-Going Tense Relaxed Dominan Argue Discuss Loud Quiet t Confident Shy Talks Listens Challenges Accepts Tells Asks
  • 8. Human Behaviour: 4 StylesMobile SpontaneousWarmFriendlyFeelingsResponsiveJovialInformal ImmobileImpulsive Cold Unfriendly Logic Unresponsive Serious Formal Self-Controlled Structured
  • 9. Human Behaviour: 4 Styles Spontaneous Expressive Amiable Easy-Going Dominant Driver Analytical Self-Controlled
  • 10. General BehaviourExpressive Amiable •Open, Gregarious, Friendly •Friendly, laid back •Dramatic & Exaggerates •People’s person •Creative •Caring, concern for others •Lacks implementation •Little concept of time •Good persuader •Good crisis managers•Cold, distant, aloof •Quiet, shy•Few words •Slow to act•To-the-point •Graduated wit•Selective with relationships •Careful, avoids risks •CalculatingDriver Analytical
  • 11. MotivationExpressive Amiable •Getting things done •Building relationships •Bored easily •Nurturing and caring •Cheerleader •Loyalty •Financial Incentives •Loves small-talk •Enthusiastic & Spontaneous •Avoids personal risk•The bottom-line •Facts & information•Get results •Getting it right•Doesn’t trust “theory” •Showing how smart they are•Autocratic •Thoroughness•Power •PerfectionismDriver Analytical
  • 12. Decision-makingExpressive Amiable •Impulsive •Will let others make decisions •Lacks planning •Easy-going •“Seat of the Pants” Attitude •Leaves it till last minute •Gut Feel •Changes mind to suit others•Firm and quick •Slow & careful•Loves making decisions •Collects too much info•Often above their authority •Tends to get bogged down•Even if it’s wrong •Great attention to detailDriver Analytical
  • 13. Want from other people...Expressive Amiable •Energy & Enthusiasm •To be friendly •Get to the point quickly •Spend time to know them •Entertaining & Cheerful •Be personable •Expression & compliments •Laid-back attitude •Little detail – big picture •Caring•Get to the point •Calm and controlled•No “frilly” stuff •Attention to detail•Meet commitments •Lots of info•Deliver results •Time to make decisionsDriver Analytical
  • 14. Social Styles and AdvertisingFollow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: erik@erikvermeulen.comWeb: www.erikvermeulen.com