Social Media for Business

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Erik Vermeulen, international speaker and expert on corporate behaviour was asked to present to the Johannesburg Chamber of Commerce on Social Media basics for business.

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Social Media for Business

  1. 1. Business Social Media 101<br />
  2. 2. Some house rules(to keep order (relatively))<br />1. No swearing – unless you use the “S”<br />2. Cell phones – off please unless you wanna rap!<br />3. Feel free to be YOU – it’s YOUR CHOICE<br />4. Go Big or Go Home!!<br />5. If it is to be, it’s up to me!<br />
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  7. 7. 90 000 scientists<br />From 175 countries<br />In 2008 35 Fortune 500 Companies finding solutions<br />Paying $ 5 000 - $ 100 000 per solution<br />
  8. 8. 4 Changes<br />
  9. 9. Conversation<br />Linking<br />Community<br />Interactive<br />Dialogue<br />
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  14. 14. Tips<br />Be human<br />Warts and all<br />Integrate images<br />Ruthlessly build “friends” – but heed connections.<br />Selectively link to Twitter<br />Don’t sell.<br />
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  21. 21. Tips<br />Tweet regularly<br />Use humour<br />Create balance<br />Focus on events and “trending topics”<br />Use #tags<br />Don’t sell.<br />Don’t repeat tweets<br />
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  24. 24. Leveraging your Web presence<br />Monthly on your website:<br /><ul><li>Article on your website
  25. 25. Same article on Blog
  26. 26. Same article on Facebook post
  27. 27. Tweet your new article with catchy phrase and link
  28. 28. Post YouTube video of article
  29. 29. Post SlideSharepreso of article
  30. 30. Do podcast of article.
  31. 31. Link with Afrigator or similar.</li></li></ul><li>
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  33. 33. Where to find me:<br />www.erikvermeulen.com<br />T: ErikMVermeulen<br />F: Erik Vermeulen<br />

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