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HRMC, Gaborone, November 2011Never Cold Call Again       Presented by Erik Vermeulen.
What?StrapColourShapeNumbersWhy?
SHEER DRIVING PLEASURE  BEAT THE BENZ
GLOBALLY CONNECTING      PEOPLE   HIP GEEK
Why is company cultureimportant?
68% of customers leavebecause of poor employeeattitude.
41% of customers are loyalbecause of a good employeeattitude.
70% of customer brandperception is determined byexperiences with people.
Global Economic ChangeAttention Economy   Attraction EconomyInterruption        EngagementReactive            InteractiveB...
Baby          Boomers,96% belong to Social Networks
In 1995, the    In 2005, the   average         average  person had      person had      27             215connections.    ...
Reasons For Losing Customers• 1%      Die•    3% Move•    5% Buy from friends•    9% Prefer a different product•    14% Un...
The Service EquationService = Experience - Expect
The Service EquationPeople expect only two things1. That you know they are there2. That they made the right choice by comi...
There are manyways to skin a cat…..
X9 Factor  Trinitron
Never Cold Call AgainFollow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: erik@erikvermeulen.c...
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
Never Cold Call Again: Selling HR to your Company
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Never Cold Call Again: Selling HR to your Company

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Global keynote Speaker Erik Vermeulen explores how HR departments should embrace "selling" their services to their companies so they can move away from being cost centres to being profit centres.

Published in: Business, Technology
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Transcript of "Never Cold Call Again: Selling HR to your Company"

  1. 1. HRMC, Gaborone, November 2011Never Cold Call Again Presented by Erik Vermeulen.
  2. 2. What?StrapColourShapeNumbersWhy?
  3. 3. SHEER DRIVING PLEASURE BEAT THE BENZ
  4. 4. GLOBALLY CONNECTING PEOPLE HIP GEEK
  5. 5. Why is company cultureimportant?
  6. 6. 68% of customers leavebecause of poor employeeattitude.
  7. 7. 41% of customers are loyalbecause of a good employeeattitude.
  8. 8. 70% of customer brandperception is determined byexperiences with people.
  9. 9. Global Economic ChangeAttention Economy Attraction EconomyInterruption EngagementReactive InteractiveBig Promises Intimate GesturesWhat you need What I want
  10. 10. Baby Boomers,96% belong to Social Networks
  11. 11. In 1995, the In 2005, the average average person had person had 27 215connections. connections.
  12. 12. Reasons For Losing Customers• 1% Die• 3% Move• 5% Buy from friends• 9% Prefer a different product• 14% Unresolved service problems• 68% Because they feel that employees are disinterested in giving service
  13. 13. The Service EquationService = Experience - Expect
  14. 14. The Service EquationPeople expect only two things1. That you know they are there2. That they made the right choice by coming to youto satisfy the need
  15. 15. There are manyways to skin a cat…..
  16. 16. X9 Factor Trinitron
  17. 17. Never Cold Call AgainFollow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: erik@erikvermeulen.comWeb: www.erikvermeulen.com
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