Your SlideShare is downloading. ×
Business Social Media in Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business Social Media in Marketing

530
views

Published on

Published in: Business, Technology

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
530
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing using Social Media
    Presented by
    Erik Vermeulen
    Erik Vermeulen
    ErikMVermeulen
  • 2.
  • 3. Social Media Marketing is the biggest revolution since....
  • 4. Ogilvy
  • 5. Right now, Gen Y outnumber Baby Boomers,
    96%belong to Social Networks
  • 6. Years to reach 50 million users....
    Radio
    38 years
  • 7. Years to reach 50 million users....
    TV
    15 years
  • 8. Years to reach 50 million users....
    Internet
    4 years
  • 9. Years to reach 50 million users....
    iPod
    3 years
  • 10. In South Africa in 2009 76%of people >16 years of age logged onto Social Networking sites.
  • 11. Apple Apps has 200million users, who downloaded 15 BILLION apps.
    PROFIT: $ 292 million
  • 12.
  • 13. Added 100 million users in 9 months
  • 14.
  • 15.
  • 16.
  • 17. 80%of companies are using
    as their primary tool for recruitment.
  • 18. 80%of
    users are tweeting from mobile devices.
  • 19.
  • 20. In 1995, the average person had 27
    connections.
    In 2005, the average person had 215
    connections.
  • 21. The Service Equation
    Service = Experience - Expect
  • 22. The Service Equation
    People expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy the need
  • 23. WHO?
  • 24.
  • 25.
  • 26. #ideafriday
  • 27. WHAT?
  • 28. Be authentic and congruent
  • 29. Service NOW
  • 30. Ruthlessly give away free information
  • 31. Consumers are irrational
  • 32. Create HOPE
  • 33. Marketing using Social Media
    Presented by
    Erik Vermeulen
    Erik Vermeulen
    ErikMVermeulen

×