Business Social Media in Marketing

Marketing using Social Media
Presented by
Erik Vermeulen
Erik Vermeulen
ErikMVermeulen

Social Media Marketing is the biggest revolution since....

Ogilvy

Right now, Gen Y outnumber Baby Boomers,
96%belong to Social Networks

Years to reach 50 million users....
Radio
38 years

TV
15 years

Internet
4 years

iPod
3 years

In South Africa in 2009 76%of people >16 years of age logged onto Social Networking sites.

Apple Apps has 200million users, who downloaded 15 BILLION apps.
PROFIT: $ 292 million

Added 100 million users in 9 months

80%of companies are using
as their primary tool for recruitment.

80%of
users are tweeting from mobile devices.

In 1995, the average person had 27
connections.
In 2005, the average person had 215
connections.

The Service Equation
Service = Experience - Expect

The Service Equation
People expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy the need

#ideafriday

Be authentic and congruent

Service NOW

Ruthlessly give away free information

Consumers are irrational

Create HOPE

Marketing using Social Media
Presented by
Erik Vermeulen
Erik Vermeulen
ErikMVermeulen

Business Social Media in Marketing

by Erik Vermeulen

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