Effective Communication using Social Media.<br />Erik Vermeulen<br />
Sheer Driving Pleasure<br />Beat the Benz<br />
GLOBALLY CONNECTING PEOPLE <br />HIP GEEK<br />
Why is company culture important?<br />
68% of customers leave because of poor employee<br />attitude.<br />
41% of customers are loyal because of a good employee <br />attitude.<br />
70% of customer brand perception is determined by experiences with people.<br />
Global Economic Change<br />
Right now, Gen Y outnumber Baby Boomers, 96%belong to Social Networks <br />
In 1995, the average person had 27<br />connections.<br />In 2005, the average person had 215<br />connections.<br />
SMS= Brand<br />
WHO?<br />
How can we help you?<br />
WHAT?<br />
Lesson #1<br />Listen<br />
Lesson #2<br />Grow organically<br />
Lesson #3<br />Employees and Customers own your brand<br />
Lesson #4<br />Involve employees and customers.<br />
@ErikMVermeulen<br />
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BlackBerry Innovation Forum: Social Media and Business Communication

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Global Business Speaker Erik Vermeulen presents at the 2011 BlackBerry Innovation Forum in Johannesburg. In this presentation he shares how Social Media platforms can be instrumental in building corporate culture, as well as be effective in communicating with employees, customers and business partners.

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BlackBerry Innovation Forum: Social Media and Business Communication

  1. 1.
  2. 2. Effective Communication using Social Media.<br />Erik Vermeulen<br />
  3. 3. Sheer Driving Pleasure<br />Beat the Benz<br />
  4. 4. GLOBALLY CONNECTING PEOPLE <br />HIP GEEK<br />
  5. 5. Why is company culture important?<br />
  6. 6. 68% of customers leave because of poor employee<br />attitude.<br />
  7. 7. 41% of customers are loyal because of a good employee <br />attitude.<br />
  8. 8. 70% of customer brand perception is determined by experiences with people.<br />
  9. 9. Global Economic Change<br />
  10. 10. Right now, Gen Y outnumber Baby Boomers, 96%belong to Social Networks <br />
  11. 11. In 1995, the average person had 27<br />connections.<br />In 2005, the average person had 215<br />connections.<br />
  12. 12. SMS= Brand<br />
  13. 13. WHO?<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. How can we help you?<br />
  18. 18. WHAT?<br />
  19. 19. Lesson #1<br />Listen<br />
  20. 20. Lesson #2<br />Grow organically<br />
  21. 21. Lesson #3<br />Employees and Customers own your brand<br />
  22. 22. Lesson #4<br />Involve employees and customers.<br />
  23. 23. @ErikMVermeulen<br />

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