(B2C) Dingo Pet Supply, ran a promotion in order to build community and grow their contact lists.They collected the email address of all participants,They got everyone to like them on FacebookThey didn’t have to give half the proceeds to a third party. They reached 6k+ Likes and more than 15k subscribers![Backstory: they had 330 fans on Facebook and wanted to get to 5,000. They offered a $20 certificate to everyone who Liked them on Facebook and submitted their email address through their Facebook Page using the CTCT JMML app. Customers would only be sent the $20 certificate if they helped Dingo get to 5,000 likes. Dingo promoted the campaign through Facebook, Twitter and Email and used social media to keep their followers up to date on the progress and to encourage them to share the campaign with their social media followers and even blog readers. It only took Dingo 3 days to go from 330 Likes to over 5,000 Likes. They are now running the same campaign with a target of 25,000 Likes.]Notes from Lisa:Becareful of incentives because it’s like buying love and that’s not how strong relationships are built!Groupon – some small businesses find that people are just coming to get the coupon and not coming back. The SMB should get their email as art of the coupon! Also, they only attract bargain seekers so is this the individual that you are seeking?
Get Heard: Using Online Tools toinspire Volunteers and Donors#CTCTEVMErik Mintz
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