Truespirit is a uniform clothing website for
parents who need to know what they can
shop for while doing so efficiently and freely.
(Erik’s) Truespirit provides a straightforward
way to assemble and purchase your uniform
while providing an open-ended but familiar
Truespirit aims to meet client and user needs by
synthesizing great existing shopping
experiences with the personalities and
motivations of Truespirit’s consumers to
create a seamless and easy transition.
flows & maps
invoking brand and persona
1 flows & maps
3 competitive analysis
5 invoking persona and brand
7 what’s a sitemap? layers?
flows and maps
sketch a vision; what do they see, what do
they need, and how do they get to
where they want to be?
interplay between all the main elements
optimize shopping loops for:
1) signed in users
2) nonsigned users
create robust navigation from all layers
of the site