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Skapa presentation Chamber of_commerce_Sept 27, 2013
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Skapa presentation Chamber of_commerce_Sept 27, 2013

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This is a presentation I held for a group of executives at the West Sweden Chamber of Commerce on Modern Online Marketing. I'm sorry but it's partly in Swedish and partly in English.

This is a presentation I held for a group of executives at the West Sweden Chamber of Commerce on Modern Online Marketing. I'm sorry but it's partly in Swedish and partly in English.

Published in: Business, Technology
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Transcript

  • 1. “Innehåll som driver försäljning!” Västsvenska Handelskammaren 2013-09-27
  • 2. Innehåll som driver försäljning Seminarium om innehåll i bloggar och sociala medier som lockar rätt besökare: • Strategier för innehåll • Googles betydelse • Innehållsmarknadsföring • Några exempel • Rätt besökare blir leads • Några trender • Diskussion
  • 3. Skapa – smart online communication Communication and marketing: Online marketing is about understanding the needs of your target groups and giving them relevant content – regardless if it’s published on blogs, social media or websites. We‘re happy to do it for you! Web, technology and development: Irrespective if you use a smartphone, a tablet or a computer, it’s the access to the right data that determines your success. We build advanced and easy-to-use apps, extranets and websites that supply the data at the right moment!
  • 4. A few of Skapa’s customers…
  • 5. ”Facebook? – Aber nein, we are not that kind of a company!”
  • 6. “I think we should have a blog!” “Cool! Should we or corporate communication handle it?”
  • 7. “LinkedIn is really good. And now you can have a company page” “Great! How many updates do we need to do on it?”
  • 8. Strategies
  • 9. What's the ultimate goal of using online marketing to achieve business results? Is it to: • Increase brand awareness? • Improve client engagement/relations? • Support sales with valuable leads? • Attract and retain key staff members? • Decrease customer support inquiries? Anything that does not support your goal/goals, has no place in your strategy! Strategy – define your goals
  • 10. ”Creating valuable local dialogues”
  • 11. “Our main goal is to get closer to the customers”
  • 12. Var finns era målgrupper?
  • 13. Strategy to attract relevant visitors
  • 14. Website YouTube Mobile Flickr Twitter E-mail LinkedInFacebook Google Blog Pinterest
  • 15. YouTube Mobile Flickr Twitter E-mail LinkedInFacebook Google Website Blog Pinterest
  • 16. Content Marketing
  • 17. Source: http://www.cmocouncil.org/download-center.php?id=262
  • 18. Content with best ROI Content with best ROI according to marketing professionals worldwide, Jan 2013. Source: www.emarketer.com. CopyPress, “2013 State of Content Marketing Study”, Feb 12, 2013.
  • 19. ABB: zone data robots http://www.abb.com/cawp/gad00540/592a8dba95ea8b0ac12579dc006fec12.aspx?single=1
  • 20. Ramirent Google place 1-10 on: • climate monitoring technology • limited space construction
  • 21. Tripnet – local expertise Google: lastbalansering
  • 22. Rätt besökare blir leads
  • 23. Attract leads with relevant content Visitors Customers Inspiration / Customer needs Brand building / Company Offer / Products / Services
  • 24. TWITTER FACEBOOK BLOG ARTICLE YOUTUBE WEBSITE
  • 25. Trender
  • 26. • 57% of Europe’s mobile phones are smartphones • 75% of mobile phones sold in Europe are smart phones • 45% of Groupon transactions on mobile in North America • 1.5 billion smart phones vs 5 billion mobile phones worldwide – large potential for growth • Mobile users reach to phone 150 times per day • Mobile video shows tremendous growth of 162% (Dec-11 to Dec-12) in Europe Mobile
  • 27. Source: http://www.kpcb.com/insights/2013-internet-trends / StatCounter Global Stats, 5/13. Note that PC-based Internet data bolstered by streaming
  • 28. Chinese ahead in many fields • China – iOS + Android Users Surpassed USA, Q1:13 • Mobile Internet access surpassed PC in Q2, 2012 • 55% of total media consumption time on mobile and Internet vs 38% in USA • Alibaba – Gross Merchandise Volume Surpassed Amazon.com + eBay, Q4:12 • Sina Weibo 新浪微博 (like Twitter+Facebook) has 530 million users and 600 million USD in revenue • Tencent WeChat mobile has 400 million users. Communication via QR-codes and local commerce. • 9 million QR-codes scanned every month in China • Chinese mobile and social media services advancing fast and will soon be successful also in the western world
  • 29. Innovative solutions for Chinese taxi apps
  • 30. Connected and wearable devices • Health, medical: Track movements, exercise and alimentation • Voice or gesture controlled devices • Always on • GPS, accelerometer, compass, camera, microphone, inclination, (temperature, pressure), etc. • Connected via WiFi, 3G/4G, Bluethooth, NFC to Internet and other devices • API, Apps, third party access • Feeding social media!
  • 31. Crowdsourcing and user generated content Waze (acq. by Google USD 1 billion, Jun11) Netflix AirBnB
  • 32. Vad kan Skapa göra för er? • Strategisk rådgivning för smart online- kommunikation • Webbplatser och bloggar i ett ekosystem av sociala medier • Innehåll som skapar framgång • Systemutveckling av webbaserade lösningar för effektivare verksamhet
  • 33. Kontakta mig gärna för ett möte: Erik Ekholm, Skapa.se Tel 031 3011151 erik.ekholm@skapa.se twitter.com/erikekholm facebook.com/erikekholm se.linkedin.com/in/erikekholm youtube.com/erikekholm pinterest.com/erikekholm flickr.com/photos/erikekholm

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