Three things that will change the       world  And five things you can do about it.            Digital trends 2012-12-12  ...
Technology is changingthe world faster than        ever.  And people too arechanging faster than        ever.
oneThe third industrial revolutionIF YOU CAN’T BUY IT – JUST MAKE IT
3D printers used to be science fiction.
Then became horribly expensive industrialmachines.
Then they became complicated kits for nerdyenthusiasts.
Now they are affordable plug-and-play ready toprint out-of-the-box home appliances.
You can print out your missing machine parts.
And create toys for your children.
Sites like Ponoko provide additional capabilities,like lasercutting of 80 different materials.
Cut your own mobile assessories.
Or your next halloween costume.
Custom electronics used to cost millions andtake years of product development.
Now you can buy a programmable open sourcemicrocontroller for $30.
Add a few servos.
And some sensors.
Hexy the Hexapod by ArcBotics                                http://www.youtube.com/watch?v=YI9o-dip-rwPut it all together...
Flipbookit by WackyStuffhttps://vimeo.com/50912320   Or it might remix old technology to something new.
You can even make it wearable.
The right idea can generate millions in funding.
The combination of digital manufacturing andcheap electronics will revolutionize the way wecan invent new things.
And clever marketers are already using this tobuild their brand – sometimes by creating realgadgets – sometimes not.
tshirtOS for Ballantine’s by Cutecircuithttp://www.youtube.com/watch?v=q0GokKd2QRAhttp://www.tshirtos.com
The Popinator for Popcorn Indiana by Thinkmodo – case studyhttps://vimeo.com/50082997
twoYourSMARTPHONE IS BECOMING SERIOUS
Soon we won’t need the distinction smartphone– they will all be. Our phones are quicklybecoming the single most important ...
The main uses have been e-mail, weather, socialmedia and gaming. Next we will transfer ourserious business to our phones.
The three most important areas are:
Identification. Proper ID gives you full access toyour bank, governmental systems, coorporateintranets etc. And it also se...
https://squareup.com/                                          https://www.getswish.se/   http://www.boku.com/http://www.s...
Shopping. Both online and off. We use ourphones as in-store shopping assistants, but wewill also buy more and more things ...
threePeople areNOT BUYING THINGS ANYMORE
A lot of people are not really interested inowning stuff anymore. They much rather justhave access to them.
Maybe because stuff is aging faster than ever,new models of everything are coming out all thetime. We expect constant upda...
We access streaming services for music andmovies rather than buying discs. We accesssoftware in the cloud and pay monthly....
People are paying for access and they are payingfor content. Illegal file-sharing was not reallyabout cost – it was primar...
fourButWHAT DOES IT ALL MEAN?
What does this mean? Make sure all your sites,systems, tools and communication shines onmobile. And everywhere else.
Challenge:Everything everywhere. People expect to beserved everything they want, everywhere, in aconvenient format. Tablet...
Strategy:Don’t think mobile first or desktop first – thinkeverything at once. Build responsive, adaptive,open.
Strategy:Don’t try to build it all yourself. Open up yourdata through public APIs and let othersintegrate, mashup and crea...
Strategy:Don’t force people to use a specific format (likea cd, dvd, blue-ray). Let them buy the content inany form they l...
Challenge:The pc is no longer the main screen. Peopledon’t want to switch to their computer when itis time to press the bu...
Strategy:Don’t cripple the functionality of your mobilesolutions. Full functionality everywhere.
Challenge:Channel-hopping. People move betweenchannels and screens constantly. How can youtell them a coherent story to co...
http://yourstory.in/2012/07/the-marketing-sweat-behind-the-dark-knight-rises/Strategy:Build your storytelling in snack-siz...
Start now
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Three things that will change the world and five things you can do about it.

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Technology is changing the world faster than ever. And people too are changing faster than ever. This presentation describes three main trends that will change the world in the coming years and five strategies to meet the challenges.

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Three things that will change the world and five things you can do about it.

  1. 1. Three things that will change the world And five things you can do about it. Digital trends 2012-12-12 Erik Arvedson, Technical Director, Valentin&Byhr @earvedson / valentin.se
  2. 2. Technology is changingthe world faster than ever. And people too arechanging faster than ever.
  3. 3. oneThe third industrial revolutionIF YOU CAN’T BUY IT – JUST MAKE IT
  4. 4. 3D printers used to be science fiction.
  5. 5. Then became horribly expensive industrialmachines.
  6. 6. Then they became complicated kits for nerdyenthusiasts.
  7. 7. Now they are affordable plug-and-play ready toprint out-of-the-box home appliances.
  8. 8. You can print out your missing machine parts.
  9. 9. And create toys for your children.
  10. 10. Sites like Ponoko provide additional capabilities,like lasercutting of 80 different materials.
  11. 11. Cut your own mobile assessories.
  12. 12. Or your next halloween costume.
  13. 13. Custom electronics used to cost millions andtake years of product development.
  14. 14. Now you can buy a programmable open sourcemicrocontroller for $30.
  15. 15. Add a few servos.
  16. 16. And some sensors.
  17. 17. Hexy the Hexapod by ArcBotics http://www.youtube.com/watch?v=YI9o-dip-rwPut it all together with your lazer cut plasticsand it might come alive.
  18. 18. Flipbookit by WackyStuffhttps://vimeo.com/50912320 Or it might remix old technology to something new.
  19. 19. You can even make it wearable.
  20. 20. The right idea can generate millions in funding.
  21. 21. The combination of digital manufacturing andcheap electronics will revolutionize the way wecan invent new things.
  22. 22. And clever marketers are already using this tobuild their brand – sometimes by creating realgadgets – sometimes not.
  23. 23. tshirtOS for Ballantine’s by Cutecircuithttp://www.youtube.com/watch?v=q0GokKd2QRAhttp://www.tshirtos.com
  24. 24. The Popinator for Popcorn Indiana by Thinkmodo – case studyhttps://vimeo.com/50082997
  25. 25. twoYourSMARTPHONE IS BECOMING SERIOUS
  26. 26. Soon we won’t need the distinction smartphone– they will all be. Our phones are quicklybecoming the single most important gadget weown.
  27. 27. The main uses have been e-mail, weather, socialmedia and gaming. Next we will transfer ourserious business to our phones.
  28. 28. The three most important areas are:
  29. 29. Identification. Proper ID gives you full access toyour bank, governmental systems, coorporateintranets etc. And it also secures your e-mail.
  30. 30. https://squareup.com/ https://www.getswish.se/ http://www.boku.com/http://www.starbucks.com/coffeehouse/mobile-apps/mystarbucks https://www.izettle.com https://www.paypal.com/uk/webapps/mpp/buying-in-shops Payments and loyalty programs. It will be a few years before it’s standardized, but you can start using it now. Let go of your wallet.
  31. 31. Shopping. Both online and off. We use ourphones as in-store shopping assistants, but wewill also buy more and more things in-phone.
  32. 32. threePeople areNOT BUYING THINGS ANYMORE
  33. 33. A lot of people are not really interested inowning stuff anymore. They much rather justhave access to them.
  34. 34. Maybe because stuff is aging faster than ever,new models of everything are coming out all thetime. We expect constant updates, constantevolution - preferably revolution.
  35. 35. We access streaming services for music andmovies rather than buying discs. We accesssoftware in the cloud and pay monthly. We rente-books instead of buying paper copies.
  36. 36. People are paying for access and they are payingfor content. Illegal file-sharing was not reallyabout cost – it was primarily about convenience.
  37. 37. fourButWHAT DOES IT ALL MEAN?
  38. 38. What does this mean? Make sure all your sites,systems, tools and communication shines onmobile. And everywhere else.
  39. 39. Challenge:Everything everywhere. People expect to beserved everything they want, everywhere, in aconvenient format. Tablets, smartphones,smart-tv, pc.
  40. 40. Strategy:Don’t think mobile first or desktop first – thinkeverything at once. Build responsive, adaptive,open.
  41. 41. Strategy:Don’t try to build it all yourself. Open up yourdata through public APIs and let othersintegrate, mashup and create.
  42. 42. Strategy:Don’t force people to use a specific format (likea cd, dvd, blue-ray). Let them buy the content inany form they like.
  43. 43. Challenge:The pc is no longer the main screen. Peopledon’t want to switch to their computer when itis time to press the buy button, transfer themoney or update their timesheet.
  44. 44. Strategy:Don’t cripple the functionality of your mobilesolutions. Full functionality everywhere.
  45. 45. Challenge:Channel-hopping. People move betweenchannels and screens constantly. How can youtell them a coherent story to convey a strongbrand?
  46. 46. http://yourstory.in/2012/07/the-marketing-sweat-behind-the-dark-knight-rises/Strategy:Build your storytelling in snack-size chunks anddistribute them over multiple channels. It’s hardbut possible.
  47. 47. Start now

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