Your SlideShare is downloading. ×
The Great Geo Location Debate
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

The Great Geo Location Debate


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. The Great Geo-Location Debate
    Columbus AMA
    Social Media SIG September Meeting
  • 2. Thank You Sponsor Fahlgren
  • 3. Announcements....
    November Social Media SIG Meeting: 
    Wednesday, November 3, 2010
    Dublin Entrepreneurial Center
  • 4. Geo-location: What is it?
    • Identification of the real-world geographic location of an object (cell phone or internet connected computer)
    • 5. Determines meaningful location (street address rather than geographic coordinates)
  • Geo-location can be determined by:
    • GPS coordinates
    • 6. IP Address
    • 7. RFID (Radio Frequency Identification)
    • 8. Wi-Fi Connection Location
  • A Few of the Key Geo-location Players
  • 9. Big Kid in the Sandbox: Foursquare
    Location based mobile media service based on your Twitter network with bonus of social gaming (launched 3/2009)
    Key Features
    • "Check In" at specific geographic locations earning points
    • 10. Twitter and Facebook interface 
    • 11. Review user-generated tips for locations nearby
    • 12. Earn badges
    • 13. Earn rewards as most frequent visitor or "Mayor"
  • In Distant Second Place: Gowalla
    Location based mobile media service with precise check-in locations with the added bonus of virtually "pickup and drop off" of items (Launched 3/2009)
    Key Features
    • Precise "Check in" locations
    • 14.  Piins for accomplishing stuff
    • 15. Top 10 lists of users for each venue
  • 16. Geo-location for Foodies: Yelp
    Allows users to write and share reviews of local businesses and restaurants with the ability to share reviews via Facebook and Twitter (Launched in 2004)
    Key Features
    • Offer and review user generated reviews
    • 17. Website interface to search by geographic location or type of venue or service
    • 18.  Facebook and Twitter interface
  • An Old Favorite: BrightKite
    One of the first geo-location apps available 
    Key Features
    • See nearby users
    • 19. "Check-in" 
    • 20. "Check-in" and post a photo
    • 21. "Check-in" and post a note
    • 22. Initiate communication with other users
  • New Front Runner: Facebook Places
    The long awaited location based service from the world's largest social network (Launched August 2010)
    Key Features
    • Can "Check In"  and add places that already exist
    • 23. Tag people you are with
    • 24. Check-in for a group
    • 25. Non-mobile browser interface
    • 26. Gowalla, Foursquare and Yelp integration
    • 27. Booya to launch social game, InCrowd
  • New Kid on the Block: Hunch
    A collective intelligence app that delivers personalized recommendations based on individual responses to a set of taste-determining questions
    Key Features:
    • Offers suggestions on restaurants, grocery stores, spas and more in a specific area
    • 28. Best utilized in urban areas
    • 29. Partnerships in the works with other social media networks
  • Stats to Think About
    • March 2010 Foursquare reported 725,000 registered users
    • 30. August 2, 2010: Foursquare reported 2.6 million registered users
    • 31. August 29, 2010: Foursquare surpasses 3 million registered users
    • 32. The August 2010 launch of Facebook Places resulted in Foursquare's biggest day of users registering -- likely comparison shopping 
  • Interesting Social Gaming Stats
    • As of August 2010: 56 million Americans play social games
    • 33. 1 out of 5 Americans 6 years and older has played an online game at least 1 time
    • 34. 53% of social gamers are women -- breaks 10 year trend of woman as minority game players
    • 35. 35% of social gamers have never played a traditional video game
  • On to the Main Event