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The Great Geo Location Debate
 

The Great Geo Location Debate

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    The Great Geo Location Debate The Great Geo Location Debate Presentation Transcript

    • The Great Geo-Location Debate
      Columbus AMA
      Social Media SIG September Meeting
    • Thank You Sponsor Fahlgren
       
    • Announcements....
      November Social Media SIG Meeting: 
      Wednesday, November 3, 2010
      Dublin Entrepreneurial Center
      7:30am--9:00am 
    • Geo-location: What is it?
      • Identification of the real-world geographic location of an object (cell phone or internet connected computer)
      • Determines meaningful location (street address rather than geographic coordinates)
    • Geo-location can be determined by:
      • GPS coordinates
      • IP Address
      • RFID (Radio Frequency Identification)
      • Wi-Fi Connection Location
    • A Few of the Key Geo-location Players
    • Big Kid in the Sandbox: Foursquare
      Location based mobile media service based on your Twitter network with bonus of social gaming (launched 3/2009)
      Key Features
      • "Check In" at specific geographic locations earning points
      • Twitter and Facebook interface 
      • Review user-generated tips for locations nearby
      • Earn badges
      • Earn rewards as most frequent visitor or "Mayor"
    • In Distant Second Place: Gowalla
      Location based mobile media service with precise check-in locations with the added bonus of virtually "pickup and drop off" of items (Launched 3/2009)
      Key Features
      • Precise "Check in" locations
      •  Piins for accomplishing stuff
      • Top 10 lists of users for each venue
    •  
       
    • Geo-location for Foodies: Yelp
      Allows users to write and share reviews of local businesses and restaurants with the ability to share reviews via Facebook and Twitter (Launched in 2004)
      Key Features
      • Offer and review user generated reviews
      • Website interface to search by geographic location or type of venue or service
      •  Facebook and Twitter interface
    • An Old Favorite: BrightKite
      One of the first geo-location apps available 
      Key Features
      • See nearby users
      • "Check-in" 
      • "Check-in" and post a photo
      • "Check-in" and post a note
      • Initiate communication with other users
    • New Front Runner: Facebook Places
      The long awaited location based service from the world's largest social network (Launched August 2010)
      Key Features
      • Can "Check In"  and add places that already exist
      • Tag people you are with
      • Check-in for a group
      • Non-mobile browser interface
      • Gowalla, Foursquare and Yelp integration
      • Booya to launch social game, InCrowd
    • New Kid on the Block: Hunch
      A collective intelligence app that delivers personalized recommendations based on individual responses to a set of taste-determining questions
      Key Features:
      • Offers suggestions on restaurants, grocery stores, spas and more in a specific area
      • Best utilized in urban areas
      • Partnerships in the works with other social media networks
    • Stats to Think About
      • March 2010 Foursquare reported 725,000 registered users
      • August 2, 2010: Foursquare reported 2.6 million registered users
      • August 29, 2010: Foursquare surpasses 3 million registered users
      • The August 2010 launch of Facebook Places resulted in Foursquare's biggest day of users registering -- likely comparison shopping 
    • Interesting Social Gaming Stats
      • As of August 2010: 56 million Americans play social games
      • 1 out of 5 Americans 6 years and older has played an online game at least 1 time
      • 53% of social gamers are women -- breaks 10 year trend of woman as minority game players
      • 35% of social gamers have never played a traditional video game
    • On to the Main Event