Personal Branding Presentation

Personal Branding
Erika Penner
HR Professional
MBA / Masters in Conflict Resolution

Agenda
What is a personal brand?
Where do I start?
How do I showcase my personal brand to potential employers?
How do I choose the right internship or career path?
How do I communicate my personal brand during the interview?

Personal Branding
Is the public expression and projection of your identity, personality, values, skills, and abilities. The goal is to influence others by emphasizing your personal strengths and differentiating yourself from others. Similar to a corporate brand, your personal brand is simply “how you package yourself.”

Elements of a Personal Brand
Personal Image
Personality
Competencies
“The Differentiator”

How to Start Personal BrandingCreate a Unique Value Proposition
Based on your personal goals: Consider your strengths and what you want to project to potential employers
Write a 15 word (or less) description of yourself
“HR professional with superior cross-cultural communication skills and extensive experience in employee training and development”

How to Showcase Your Personal Brand
Resume / Cover Letter
Social Media
Portfolio
Interview
All three need to send an honest, consistent message to your potential employer.

Resume ~ What you know
Be Specific: Edit your resume for each position you apply for.
Length: 1 page is desired, 2 pages max!
Format: Highlight experiences in order of importance (I recommend: education, internships, then projects and affiliations last)
Errors: Have at least 2 other people edit your resume before you send it out. Must be absolutely 100% flawless!

What you might not know…
Think of your resume as a marketing tool for you as a professional. A recruiter will only spend an average of 30 seconds looking at a resume in order to determine fit.

Projects that don’t involve some actual real world experience are not highly relevant.
Quantify whenever possible!
Create a professional email address and cell phone message
Format matters! (Spacing, fonts)

The Cover Letter
Brevity is of utmost importance. (Remember the 30 second rule) 3 Paragraphs maximum!
Highlight your differentiator (with 1-2 examples) of what you would add to this particular organization.
Address concerns that they may have when looking at your resume (gaps, lack of experience)
Show your personality, but remain professional

Social Media Tips
The 4 Steps to Personal Branding using social media (Me 2.0, 2009)
www.personalbrandingblog.com
Discover your Personal Brand
Create your Personal Brand
Communicate your Personal Brand
Maintain your Personal Brand

Social Media Pitfalls
Your online reputation follows you. Proactively manage it!
The recruiter willgoogle your name. Know what comes up and set a google alert.
Set your boundaries and stay true to them.
Personal websites, Linkedin, and Visual CV all add to your personal brand. Maintaining is the hardest part.

Portfolio
This is part of your personal brand and is reflective of your professional growth.
Your resume and portfolio need to be consistent
Start early! The majority of your time should be spent thinking about the most effective way to display yourself.
Don’t let your portfolio speak for you; your portfolio highlights you as a professional, not the other way around.

Picking the Right Company or Industry
Research now! History, values and mission statement, current news.
Read Job Descriptions. Look for positions that will highlight your strengths.
Have an open mind! Working for the right company may be more beneficial that having the right job.
Consider re-locating. The right opportunity may lead you to the ideal career path.

Career Search
Use at least 5 online resources
Use your contacts: Acquaintances, Professors, Classmates, Friends, Family.
Companies often have their own career website.
If you are interested in working in bigger cities, contact a recruiter!

Interviews ~ What you know
Always dress in your most professional business attire
Know about the company. Have questions to ask that refer to your knowledge.
Make eye contact
Be prepared with the typical interview questions. Practice out loud.

What you might not know…
Bring references and at least 2 copies of your resume to the interview

Do not be late or early

Be confident yourself and enthusiastic about the opportunity

Send a thank you email to your interviewers within 48 hours

Trust your instincts!

~ Telephone Interviews ~
Telephone interviews are like a first date. The point of them is to see if they want to bring you in for a live interview
Be comfortable, prepared and clear on appointment details
Expect the question: “Tell me about yourself.”
Don’t ramble

Takeaways
Take time to evaluate and establish your personal brand now
Be Authentic and honest! It’s easy to spot a fake
Don’t be afraid to adjust your personal brand. Self-realization is a necessary process
Maintain your personal brand and never stop networking.

Resources
http://www.careerealism.com/
http://personalbrandingblog.com/
Me 2.0 By Dan Schwabel
My Info
penner@uoregon.edu
penner.erika@gmail.com

Personal Branding Presentation

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