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Gamification in Mobile from HCII 2013

Gamification in Mobile from HCII 2013

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The businesstriangle presentation_v3 Presentation Transcript

  • 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 The Business Love Triangle- Smartphones, Gamification, and Social Collaboration Michele Snyder, Sr. Principal Usability Engineer Mobile User Experience Lynn Rampoldi-Hnilo, Director of Mobile User Experience
  • 2. Program Agenda • Gamification Meets Business • The Smartphone – A Gamification Match • 5 Mobile Gamification Design Principles 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 3. What is Gamification? Gamification goes beyond just making applications fun; it consists of using game 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 consists of using game techniques and elements in non-game contexts
  • 4. A Rising Market • 62% Consumer Apps • 38% Enterprise Apps 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 5. Benefits of Gamification in the Work Place • Increase user engagement • Influence user behavior • Boost user adoption and loyalty • Increase ROI 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 • Energize employees • Drive performance • Identify leaders • Motivate teams
  • 6. Going Beyond Desktop – The 24/7 Game • Many enterprise companies start with mobile platforms when gamifying applications • Gamification should extend across platforms and motivate 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 across platforms and motivate workers wherever they are
  • 7. Social Networking – The Communication Game •Social networking is important for those in the 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 •Social networking is important for those in the field to keep up with what is going on •One-stop-shop for all sources of information •Becoming a normal form of communication “People are more likely to respond on Facebook than to phone calls.” – Magazine Editor, Sweden
  • 8. The Mobile Worker • Everyone is a mobile worker today • Need to keep business moving – Monitor progress – Know what is coming up next 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 – Know what is coming up next – Give updates and enter new information – Perform necessary actions • Almost all workers have their own personal mobile device
  • 9. Smartphone Characteristics- A gamification match • Intimate connection with personal device • Time sensitive devices • Optimized for rich graphical information • Real time 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 10. 80% of current gamified applications will not meet their intended business objectives due to bad design. “The focus is on the obvious game mechanics, such as points, badges and leader boards, rather than the more subtle and more important game design elements, such as balancing competition 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 important game design elements, such as balancing competition and collaboration, or defining a meaningful game economy.” Brian Burke Research Vice President, Gartner
  • 11. 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 12. Principle # 1- Pick One motivational factor 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 13. Principle # 2-Include analytics that compliment the business goal you are gamifying 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 14. Principle # 3- Keep it simple Mobile Expense 95% On Time Saving You’re on it! 48% 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 15. Principle # 4- Incorporate collaboration and social elements 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 Teochew
  • 16. Principle #5-Leverage mobile device capabilities as part of the gamification strategy 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  • 17. 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8