DCU - Social Media & Networking

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Presentation at DCU Feb 11th - Social Networking and Building Your Brand

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  • Personal brad is the image people think of when they hear your nameYour title isnt who you are, it’s just your role Your brand is based on your unique strenghtsDetermine who you want o know about you? Potential employers? Customers? Get the word out via FB, linkedin, youtube, blogs etc.
  • 70% employers have rejected a job candidate because of information they found about that person online85% of employers say that positive online reputation influences their hiring decision Need a professional online presenceClick through Online profile.
  • It is based on the notion that relationships and networks matter. And that the context of work & career are critically important. That cultivating relationships and removing the “friction” from networking will add tremendous value.
  • Last quarter, we launched student vertical sections. Students hate it when they can’t get to 100% - yet they didn’t have the work experience to get there with their LinkedIn profiles. We looked a tons of student resumes, and saw what they added in lieu of work experience. Student Vertical Sections let students showcase the experience they gained in college – they can add projects, courses, test scores, honors & awards, and organizations to their LinkedIn profile.
  • Your networking should be based off of friends & Family, University Affiliations, shared work experiences, interests & volunteerism
  • You might find you’re affiliated with the wrong institution. This is because you added your education before we had figured out data standardization and typeahead. Re-enter it now and select from the typeahead list.
  • 70% of jobs are found through personal connections or networkingIt’s not about what you know but who you know Why have a professional network Introductions, increased access, event invitation, info & resources, advice What if I don’t have a network? Family, friends, others Connect with Family & friends - Reach out to Alumni and Industry Build and maintain Your networking should be based off of friends & Family, University Affiliations, shared work experiences, volunterrism
  • DCU - Social Media & Networking

    1. 1. Networking & Building your brand
    2. 2. & & 2
    3. 3. What is social media???And how does that have to relate to my brand? 3
    4. 4. 4
    5. 5. - Discover your brand - Build your online presence- Grow your Network & be active 5
    6. 6. Discover your brand 6
    7. 7. Build your online presence LinkedIn is the most important social network for students & universities 7
    8. 8. Huge global market opportunity in members 1 200M+ LinkedIn Members 2 640M+Worldwide Professionals 23,300M+ Worldwide Workforce 1 LinkedIn members as of March 31, 2011 | 2 Source: International Planning & Research 8
    9. 9. PerceptionLinkedIn is a job portal 9
    10. 10. RealityNot jobs, but careers. And relationships. And content. And insights… 10
    11. 11. 5 Steps to Kickstart Your Online Profile• Profile Picture• Smart Headline• Keyword Rich Summary• Recommendations• Tie LinkedIn to resume, twitter, blo g, etc! 11
    12. 12. 12
    13. 13. Students create their professional brands early 13
    14. 14. Academic sections: Publications, Patents, Awards 14
    15. 15. Skills 15
    16. 16. Richer content Portfolio – Behance Code – gitHub Presentations – Google Pres – Slideshare 16
    17. 17. Grow your network 17
    18. 18. www.Linkedin.com/alumni 18
    19. 19. How do I make a connection ? 19
    20. 20. Networking 101- Find & Grow Network- Do your research- 90 second elevator pitch 20
    21. 21. Today 21
    22. 22. Student Jobs Portal 22
    23. 23. grads.linkedin.com 23
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