Castle in the sky cafe
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Castle in the sky cafe

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Castle in the sky cafe Castle in the sky cafe Presentation Transcript

  • SWOT
    • Strengths
      • Differentiation
      • Décor& Entertainment
      • Location
    • Weaknesses
      • No Alcohol Policy
      • Start-Up Money
    • Opportunities
      • Collaborative Advertisement
      • Franchise
    • Threats
      • Competitors
      • Liability
  • Marketing Plan Objectives
    • Product: The Castle in the Sky Café wants to communicate the image of a company that offers a valuable family event.
    • Place: The Castle in the Sky Café wants to enable its interested guests to attend from as far as Washington D.C. and New York City.
    • Promotion: The Castle in the Sky Café wants to educate its target market on our presence.
    • Price: The Castle in the Sky Café strives to develop customer value to exceed the reflected price.
  • Promotion
    • Direct
      • Lollypops/pamphlets/coupons
    • Commercials
      • http://www.youtube.com/watch?v=ov4tE7XRTUA
    • Press Releases
    • Billboards
    • Internet
    • Sponsorship
    • Phonebook
  • Price
    • Admission
      • Kiosk
    • Freedom
      • No substitute
      • High demand
    • Product Life Cycle
        • Quality assured gourmet food delivered each day.
        • Prepared at our clean location by our professional chef.
        • Promptly served by our professional servers.
  • Control
    • Employing sales monitoring.
    • Employing customer surveys.
    • Employing secret shoppers.
    • Studying critic’s reviews in the newspaper.
    • Offering the opportunity to report inappropriate activity and compliance online, hotline, or by fax.
    • The Mickey Mouse Club pays particular attention to feedback and prevents an unfavorable experience from happening more than one time.
    • Customized family hand stamps are acquired at admission and required at exit with family to avoid abduction.