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You tube presentation finalized pdf You tube presentation finalized pdf Presentation Transcript

  • Erika Fernandez Lane Kindle
  • What is YouTube? • YouTube is the leader of online video- sharing that: • Allows billions of people to watch and share originally-created videos. • It provides a forum for people to connect, inform, and inspire others across the globe. • Acts as a distribution platform for original content creators and advertisers large and small.
  • Brief History • Created in February 2005 by three PayPal employees: • Chad Hurley • Steve Chen • Jawed Karim • First video uploaded April 2005 • Acquired by Google for $1.65 billion, in October 2006
  • Facts & Figures • YouTube is 3rd most viewed site after Facebook and Twitter. • 4billion videos are watched every day. • 800 million visitors per month. • YouTube is localized in 39 countries and 54 languages. • In 2011 1trillion views took place. • YouTube is monetizing 3billion videos every week.
  • Getting Started • Create a Google account. • Find a channel and subscribe • Save videos you like to watch later • Make your own channel • Upload a video
  • User Benefits • Easy integration with other social media platforms. • YouTube Partner Program: • Created in 2007, they now have more than a million creators from over 30 countries around the world earning money from their YouTube videos. • Thousands of channels are making six figures a year.
  • Monetization • YouTube Monetization Strategy = Advertising • Homepage banners • Search result ads • Ads next to videos • Ads before videos • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable • The have more than a million advertisers using Google ad platforms, the majority of which are small businesses.
  • How it works... • YouTube gives advertisers what they want by letting them focus in on a variety of specific demographic markers like: • Gender • Age • Location • Interest • They’ve also developed their website to support and show ads across multiple platforms, including smartphones, tablets, and computers.
  • How much money does YouTube make? • YouTube’s financial numbers aren’t publically published, at least as a standalone. • $3.6billion gross revenue estimate in 2012.
  • Benefits of Marketing with YouTube • Capturing Attention • High TrafficVolumes • Viral Marketing • MultipleVideo Marketing Channels • Search Engine Rankings • Social Media Marketing Integration • World-Wide Accessibility
  • Marketing • YouTube has become the worlds largest search engine other than Google. Simply because people would rather watch the content than read it. • Making a video is like having a virtual salesman, make the video once, then let it work for you around the clock. • Based on keywords your video has the potential to be seen around the world
  • Who’s UsingYouTube? • Home Depot is a leader in marketing withYouTube, they post how to videos using products purchased at their stores. • Other major brands that market withYouTube include; MTV, Disney, Google, Samsung, Sony, Nike, and Adidas.
  • Who’s doing it right? • Its hard to find someone that utilizesYouTube better than the Home Depot. • They keep their channel updated by adding at least 2 videos each week. • Videos are almost always how to videos explaining how to do normal household repairs, while using products sold at their stores.
  • Success Stories • Nike utilizes YouTube by carrying a variety of different channels, each suits a different audience. Examples include (Nike, Nikefootball, Nikesoccer, LeBron, and Nikebaseball). You would be lucky to find anyone in the world that doesn’t know what Nike is. • Quicksilver Inc. has used videos of professional surfers to market their product. They also keep their page updated weekly to keep customers informed. • The University of Phoenix online, markets its online classes via video, they don’t produce a lot of videos simply because they have videos for each type of student they may be trying to recruit.
  • Epic Fails withYouTube • Dominos Pizza had a case in 2009 when two employees made aYouTube video of themselves messing with peoples food and posted it through the company account. • Any company that has aYouTube channel that is not kept up to date is a failure in its own.
  • Risks • Probably more so than other Social Media Outlets when using YouTube it is imperative to keep your channel current. If you fail to do this customers might actually think less of your company for not providing new information • You must pay close attention to your content and who has access to your accounts. Fail to do this and your business could look like Dominos Pizza did a few years ago.
  • Work Cited • About." YouTube. YouTube, 2005. Web. 08 Mar. 2014. <http://www.youtube.com/yt/about/>. • "How Does YouTube Make Money?" ZAGG. N.p., n.d. Web. 10 Mar. 2014. <http://www.zagg.com/community/ blog/how-does-youtube-make-money/>. • "YouTube." Wikipedia. Wikimedia Foundation, 03 Sept. 2014. Web. 10 Mar. 2014. <http://en.wikipedia.org/wiki/ YouTube>. • Barker, Melissa S., Donald I. Barker, Nicholas F. Bormann, and Krista E. Neher. Social Media Marketing: A Strategic Approach. Mason, OH: South-Western Cengage Learning, 2013. Print. • http://moz.com/blog/the-marketing-value-of-youtube • http://mashable.com/2009/06/01/youtube-brands/ • http://blog.kissmetrics.com/2013-youtube-marketing-guide/