LinkedIn Marketing Strategy                   Andrew McCauley                      Heather Porter
What is LinkedIn?• created in 2003; world‘s largest  professional network with over 120 million  members and growing.
THE GOALNot to add friends and swap stories and           pictures, but rather,    TO MAKE NEW BUSINESS        CONNECTIONS.
In just the past 5 years,LinkedIn has done wonders     for small business         marketing.
IMPORTANCE TO BUSINESS• It is free or relatively low cost.• Once a LinkedIn marketing strategy is in  place, it is not tim...
Yes! Go on…• Focus on building the “Know, Like, Trust  factor”, not on selling your products or  services. People need to ...
WHY USE LINKEDIN?•The basic plan costs nothing.•Links to other social media.•Personal connections: Put a Name to a  Face.•...
CONTINUATION• Join Group.    * contribute to discussions    * start your own    * post a link and share• Sell your talent!
CHALLENGE:How to get people to follow your          company?           SOLUTION:    Employees, most importantly topmanagem...
REMEMBER!   The goal is not profit, IT’S CONNECTIONS.
How to Market your business on LinkedIn
How to Market your business on LinkedIn
How to Market your business on LinkedIn
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How to Market your business on LinkedIn

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http://autopilotyourbusiness.com/podcasts/market-your-business-with-linkedin/ - LinkedIn MARKETING STRATEGY: how to get people to follow the company? Employees, most importantly the top management, must be involved in practice - Update regularly, participate in discussions and groups and use the analytics to track performance.The goal of a LinkedIn marketing strategy is not profit, it's connections. And small businesses certainly should know the importance of networking.

http://www.youtube.com/watch?v=dRb1V0NMCRE

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How to Market your business on LinkedIn

  1. 1. LinkedIn Marketing Strategy Andrew McCauley Heather Porter
  2. 2. What is LinkedIn?• created in 2003; world‘s largest professional network with over 120 million members and growing.
  3. 3. THE GOALNot to add friends and swap stories and pictures, but rather, TO MAKE NEW BUSINESS CONNECTIONS.
  4. 4. In just the past 5 years,LinkedIn has done wonders for small business marketing.
  5. 5. IMPORTANCE TO BUSINESS• It is free or relatively low cost.• Once a LinkedIn marketing strategy is in place, it is not time consuming to update pages.• Possible to reach a large, and if necessary, international audience• Small businesses can network via personal connections or B2B.
  6. 6. Yes! Go on…• Focus on building the “Know, Like, Trust factor”, not on selling your products or services. People need to know, like and trust you before they will buy.• Build your network.
  7. 7. WHY USE LINKEDIN?•The basic plan costs nothing.•Links to other social media.•Personal connections: Put a Name to a Face.•Applications are available in the site * Post your upcoming events * PowerPoint presentation * Create polls relevant to your industry
  8. 8. CONTINUATION• Join Group. * contribute to discussions * start your own * post a link and share• Sell your talent!
  9. 9. CHALLENGE:How to get people to follow your company? SOLUTION: Employees, most importantly topmanagement, need to be involved. Update regularly, participate in discussions and groups and use the analytics to track performance.
  10. 10. REMEMBER! The goal is not profit, IT’S CONNECTIONS.
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