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How to Market your business on LinkedIn
 

How to Market your business on LinkedIn

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http://autopilotyourbusiness.com/podcasts/market-your-business-with-linkedin/ - LinkedIn MARKETING STRATEGY: how to get people to follow the company? Employees, most importantly the top management, ...

http://autopilotyourbusiness.com/podcasts/market-your-business-with-linkedin/ - LinkedIn MARKETING STRATEGY: how to get people to follow the company? Employees, most importantly the top management, must be involved in practice - Update regularly, participate in discussions and groups and use the analytics to track performance.The goal of a LinkedIn marketing strategy is not profit, it's connections. And small businesses certainly should know the importance of networking.

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    How to Market your business on LinkedIn How to Market your business on LinkedIn Presentation Transcript

    • LinkedIn Marketing Strategy Andrew McCauley Heather Porter
    • What is LinkedIn?• created in 2003; world‘s largest professional network with over 120 million members and growing.
    • THE GOALNot to add friends and swap stories and pictures, but rather, TO MAKE NEW BUSINESS CONNECTIONS.
    • In just the past 5 years,LinkedIn has done wonders for small business marketing.
    • IMPORTANCE TO BUSINESS• It is free or relatively low cost.• Once a LinkedIn marketing strategy is in place, it is not time consuming to update pages.• Possible to reach a large, and if necessary, international audience• Small businesses can network via personal connections or B2B.
    • Yes! Go on…• Focus on building the “Know, Like, Trust factor”, not on selling your products or services. People need to know, like and trust you before they will buy.• Build your network.
    • WHY USE LINKEDIN?•The basic plan costs nothing.•Links to other social media.•Personal connections: Put a Name to a Face.•Applications are available in the site * Post your upcoming events * PowerPoint presentation * Create polls relevant to your industry
    • CONTINUATION• Join Group. * contribute to discussions * start your own * post a link and share• Sell your talent!
    • CHALLENGE:How to get people to follow your company? SOLUTION: Employees, most importantly topmanagement, need to be involved. Update regularly, participate in discussions and groups and use the analytics to track performance.
    • REMEMBER! The goal is not profit, IT’S CONNECTIONS.