Online Communities Israel Carunungan, Bozzuto Group Eric Wu, RentWiki.com Ben Zimmer, Property Solutions

MultihousingWorld September 2008 “ Online Communities” Source: http://www.facebook.com

MultihousingWorld September 2008 “ Online Communities” Source: www.mobilewhack.com

MultihousingWorld September 2008 “ Online Communities” Source: http://www.meebo.com

MultihousingWorld September 2008 “ Online Communities” Source: http://www.twitter.com

MultihousingWorld September 2008 “ Online Communities” Source: http://www.youtube.com

MultihousingWorld September 2008 “ Online Communities” Source: http://digg.com

Defining Online Communities Users of Online Communities Examples of Online Communities You and Online Communities Online Communities MultihousingWorld September 2008 “ Online Communities”

Definition of a online community “ Where a group of people with similar goals or interests connect and exchange information using web tools.” Jeremiah Owyang, Forrester Research MultihousingWorld September 2008 “ Online Communities” Source: http://www.web-strategist.com/blog/

“ Where a group of people with similar goals

or interests connect and exchange

information using web tools.”

Jeremiah Owyang, Forrester Research

Different Types of Online Communities Social Networks – fb, MySpace, LinkedIn Common Interest Groups – Meetup, Ning, MMOs Discussion Networks – Wikipedia, Yelp, Blogs MultihousingWorld September 2008 “ Online Communities” Source: http://xkcd.com/256/

Social Networks – fb, MySpace, LinkedIn

Common Interest Groups – Meetup, Ning, MMOs

Discussion Networks – Wikipedia, Yelp, Blogs

Key features of an online community Transparency Trust Regulated MultihousingWorld September 2008 “ Online Communities”

Transparency

Trust

Regulated

Users of Online Communities Examples of Online Communities You and Online Communities MultihousingWorld September 2008 “ Online Communities” Defining Online Communities Online Communities

Who is participating in online communities? MultihousingWorld September 2008 “ Online Communities”

MultihousingWorld September 2008 “ Online Communities” Generation Virtual Source: http://www.universalmccann.com/

MultihousingWorld September 2008 “ Online Communities” Source: http://www.socialtimes.com/2008/06/top-social-network-age-distributions/

MultihousingWorld September 2008 “ Online Communities”

MultihousingWorld September 2008 “ Online Communities” How many people contribute vs. browse? 90/9/1 Rule?

90/9/1 Rule?

MultihousingWorld September 2008 “ Online Communities” Source: http://www.mckinsey.com/ /

Why do people participate? MultihousingWorld September 2008 “ Online Communities” Cycle of Credit Express an Opinion Social Recognition

Cycle of Credit

Express an Opinion

Social Recognition

Examples of Online Communities You and Online Communities MultihousingWorld September 2008 “ Online Communities” Users of Online Communities Defining Online Communities Online Communities

MultihousingWorld September 2008 “ Online Communities” Source: http://www.boston.com / 100 million users 4 th most trafficked site 1 st most trafficked social site 50%+ outside of college

100 million users

4 th most trafficked site

1 st most trafficked social site

50%+ outside of college

MultihousingWorld September 2008 “ Online Communities” 3 million posts a day 1+ million users 82,776 followers

3 million posts a day

1+ million users

82,776 followers

MultihousingWorld September 2008 “ Online Communities” Source: http://www.yelp.com /

MultihousingWorld September 2008 “ Online Communities” Source: http://www.wikipedia.org 36% of internet users 8% on a typical day 2.4 million articles

36% of internet users

8% on a typical day

2.4 million articles

Monetization by online communities Still a mystery – Ad model Decreasing CTR Sustainability and value-add MultihousingWorld September 2008 “ Online Communities”

Still a mystery – Ad model

Decreasing CTR

Sustainability and value-add

You and Online Communities Examples of Online Communities MultihousingWorld September 2008 “ Online Communities” Users of Online Communities Defining Online Communities Online Communities

MultihousingWorld September 2008 “ Online Communities” Source: http://blogs.forrester.com /

Why use online communities to reach customers? Four letter word that starts with F Join the Conversation Build trust MultihousingWorld September 2008 “ Online Communities”

Four letter word that starts with F

Join the Conversation

Build trust

MultihousingWorld September 2008 “ Online Communities” Source: http://image.guardian.co.uk /

MultihousingWorld September 2008 “ Online Communities” Source: http://maps.google.com