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    Ho marketing brochure 2013 Ho marketing brochure 2013 Document Transcript

    • Property Marketing Plan2013Presented By:
    • www.HaydenOutdoors.com“As a man is said to have a right to his property, he may be equallysaid to have a property in his rights.” - James MadisonFarm, Ranch & Recreational Real Estate
    • (866) 741-8323 (970) 674-1990Company ProfileAbout UsHayden Outdoors, a participant of Cabela’s Trophy Properties, represents the best farms, ranches and recreational propertiesavailable on the market today. We are proud to participate with Cabela’s Trophy Properties in Colorado, Kansas, Wyoming,Oklahoma, New Mexico, and Utah and additionally we are a licensed brokerage in Idaho. Hayden Outdoors is a grass rootsreal estate company with a background in the cattle and ranching business. In 1976, Leo Hayden founded the company asProperty Exchange, selling farms and ranches near Hays, Kansas. The brokerage moved to Goodland, Kansas in 1981 andbecame Hayden Inc. In the late 1990’s Leo was joined by his two sons, Dax and Seth. In 2003, Hayden Outdoors became thefirst brokerage outside of Nebraska to be affiliated with a new real estate program offered by Cabela’s. Our brokerage expandedits offering of farm and ranch brokerage to include recreational properties. Since that time Hayden Outdoors has grown fromthree brokers to over forty brokers and affiliates. Locally and internationally, Hayden Outdoors has the benefit of workingwith the very best brokers in the world selling farms, ranches and recreational real estate. Our affiliation with Cabela’s TrophyProperties networks us with over 275 brokers, providing a wealth of relationships, knowledge and experience in real estate,along with a strong network of buyers and sellers.Marketing StrategyIn today’s real estate business, a multilevel marketing campaign is a crucial tool for selling properties. When it comes to marketinga farm, ranch or recreational property, Hayden Outdoors has a marketing approach that is second to none. Currently it hasbeen reported that over 90% of buyers begin their search on the internet. Successful search engine optimization and effectiveinternet advertising on the best websites in the business are the roots of our marketing approach. Many other resources arealso utilized to generate sales activity including, but not limited to, magazines, television, newspapers, radio, marketing partners,direct mail and syndication of properties on other popular real estate websites. Our approach is simple: utilize the media thatworks the best and most often. Our exclusive marketing campaigns, along with our Cabela’s Trophy Properties affiliation, helpsus generate more views and leads than many other company in the industry.PhilosophyOur brokerage is built on the relationships we have with our clients and our broker’s in depth knowledge of farms, ranches andrecreational real estate. All of our brokers are passionate about the outdoors and are proud to work and play in the outdoors welove so much. This attitude is reflective with our clientele and they know that the fine properties we represent are the kind ofproperties we would like to call our own. Whether it is chasing and elk in Colorado, the rise of that rooster pheasant in Kansasor relaxing by a pristine mountain stream, this real estate is different! It is deep in our hearts and minds and it is what drives allof us. We are truly blessed to work with the owners and buyers of the farms, ranches and other fine recreational properties werepresent because it is still the people that make these places special.
    • www.HaydenOutdoors.comStrong Brand RecognitionIn marketing, the brand recognition of a company is a key component ofsuccessful marketing campaign. The same goes for the real estate industry.We are affiliates of Cabela’s Trophy Properties because the brand value ofCabela’s gives our properties instant awareness and qualification of highquality investments. Hayden Outdoors, along with Cabela’s and Cabela’sTrophy Properties, invests in the marketing of our brands, so when buyersare looking for land to invest in, they know just where to go.Broker Network & Broker ParticipationOur network is comprised of experienced brokers who are recreationalreal estate specialists. More than that, our affiliated brokers live, breatheand understand our properties. They specialize in hunting, fishing andoutdoor recreation, farming, water rights, and more, so they have a deepunderstanding of the value of habitat, wildlife, water and all aspects ofgood land stewardship.All participating brokers have completed a detailed application andinterview process to be included in the CTP network of independent realestate professionals. They must adhere to Cabela’s core values of superiorcustomer service, integrity and honesty, quality products and services,respect for individuals and excellence in performance. Participating brokersunderstand the value of land and how to suggest listing prices and what aseller might expect to receive for their property. They also know how to getfinancing for the buyers and have access to the best lenders.Brand IntegrityOur NetworkProperty RepresentationProcess for Buyer QualificationEach potential purchaser will be evaluated with respect to very specific submission requirements. Confidentiality will be held in thehighest regard. Sellers will be made aware of each potential purchaser’s ability to perform should that become their goal.Property Presentation & Representation of OffersHayden Outdoors will advise and support sellers in the presentation and representation of offers. Hayden Outdoors will supplyactive and current market materials when dealing with each potential offer. Offers must be presented in a timely manner and HaydenOutdoors brokers will travel to present the offers, and in special cases can execute a webinar for presentation. Hayden Outdoorsunderstands and respects your livelihood and personal items with regards to scheduling showings on your property. The ranch willbe presented to potential purchasers by a Hayden Outdoors representative by appointment only, unless arranged otherwise. Outsidebrokers must register their prospective clients and may attend showings.
    • (866) 741-8323 (970) 674-1990National AdvertisingCabela’s Trophy Properties, LLC (CTP) is a worldwide network ofrecreational property experts, marketing and enhancing recreational,hunting, fishing, ranch, farm, country estates and sporting properties.Our participation with Cabela’s Trophy Properties gives our listingsexcellent National and International exposure through Cabela’s“The World’s Foremost Outfitter”. The network is comprised ofvery experienced and seasoned brokers that are well established withsuccessful track records. The brokers that participate in Cabela’sTrophy Properties have a strong commitment and are dedicated to theprogram.Most buyers of recreational lands and ranches are not local. This iswhy the Cabela’s Trophy Properties brokers have joined this system.The marketing power of Cabela’s allows our affiliates to promotetheir listings to regional, national and international buyers. Throughthe Cabela’s Trophy Properties high quality website, the biannualland catalogs, national television commercials, and many printadvertisements in targeted third party advertising, the exposure of thelistings in this program is superb.Cabela’s Trophy Properties WebsiteCabela’s Trophy Properties Participating Brokers have the exclusiverights to advertise their recreational property listings on the state-of-theart Cabela’s Trophy Properties website. Only by listing property with aCTP Participating Broker can it be advertised onwww.CabelasTrophyProperties.com.Cabela’s Trophy Properties Annual CatalogCabela’s Trophy Properties services are promoted in our annualcatalogs that are mailed to Cabela’s best customers.Cabela’s Merchandise CatalogsCabela’s Trophy Properties ads are placed in the millions of copies ofvarious merchandise catalogs which are mailed annually.Cabela’s Outfitters JournalCTP places high quality ads in the Cabela’s Outfitter Journal, withthousands of copies available at newsstands nationwide.Cabela’s MarketingBranded Marketing
    • www.HaydenOutdoors.comTelevision CommercialsCabela’s Trophy Properties Television commercials have been airedon popular outdoor channels, reaching over 40 million householdsthroughout North America. Professional production, annualplacement and diversification on multiple channels gives the CTPbrand excellent broadcast exposure.Safari Club InternationalCabela’s Trophy Properties ads have been featured in Safarimagazine, the magazine of Safari Club International. In additionour team frequents the trade show to represent Cabela’s TrophyProperties at their national booth.Cabela’s Store Special Event WeekendsThe recreational real estate professionals that participate withCabela’s Trophy Properties can promote their company and propertylistings in Cabela’s retail stores nationwide on special event week-ends. This exposes their company and property listings to thousandsof Cabela’s loyal customers who spend countless hours shopping inour stores. In addition, Hayden Outdoors can host special eventsat our regional Cabela’s locations, including Grand Junction, CO,Denver, CO and Wichita, KS.Industry MagazinesCTP ads are featured in bimonthly issues of various magazineswhich are mailed to the top landowners in America. Cabela’s TrophyProperties utilizes the marketing power of one of the largest multi-channel retailers in the world.Landowner ServicesLandowner Services specialists provide professional and renownedfish and wildlife expertise and management. Absolute NaturalResources (ANR) is a regional professional aquatic and terrestrialecological consulting firm and have managed numerous naturalresources in over 20 states. ANR is staffed with highly educated,experienced and certified fishery and wildlife biologists, aquaticecologists and wetland scientists with over 150 years of combinedexperience.Cabela’s MarketingCabela’s Marketing
    • (866) 741-8323 (970) 674-1990Hayden Outdoors WebsiteHayden Outdoors is proud to have one of the most attractive andhighestrankingwebsitesinthenation.Ourwebsitewasprofessionallydesigned to rank higher for more search terms, than any other ranchbroker in our region, which means more exposure for your property.Once buyers are on our website, they stay there for longer than mostusers on other websites because its extremely user-friendly. Buyerscan search our listing by Location, Price, Acreage, Property Type, orthrough an Interactive Map. In addition, our website has propertyto be videos, a multitude of resource links for clients, social medialinks, broker profiles, enewsletters, BLOG page, testimonials andcontact information.Property Webpage & MappingWhen it comes to real estate, the need for detailed information atthe forefront is a must. Custom webpages of your property willinclude a complete property description, pictures, documents,driving directions, Google mapping, videos, and multiple boundarymaps, including topography, satellite, land use, and directional maps.This allows all the information about your property in one locationon our website and at the fingertips of both our brokers, sellers andbuyers.Hayden BlogWhile our write-ups and pictures that introduce your property topotential buyers are effective, we go one step further and activelyengage buyers through our interactive Blog. Your property getsmore of a personal touch than just the basics when we introduce itin our Blog. Buyers and Sellers alike can comment on your property,the hunting around it, or just stay connected on Hayden Outdoorshappenings. This is also a great way for those that subscribe to ourblog to be the first ones to know about your property when it hitsthe market.Email BlastsHayden Outdoors sends out e-mails to a large customer databasewith industry updates, newsletters, notifications of new listings, pricereductions, sold properties, market trends, and more. This is a greatway to keep in contact with our clients and other brokers about ourlisting inventory. Hayden Outdoors is also proud to participate inCabela’s Trophy Properties e-mails to Cabela’s most loyal customers.Internet MarketingHayden Outdoors Marketing
    • www.HaydenOutdoors.comProperty SyndicationAdditional WebsitesOur goal is to market each listing in the places whereit will have the greatest exposure and be viewed bythe most potential buyers. Each Property is featuredon Cabela’s Trophy Properties, Hayden Outdoors,Landwatch, Lands of America, Farm & Ranch,Oodle, Trulia and over 500 other network websites,reaching millions of unique users.Social MediaIn today’s internet age, social media is a fantastic newway for Hayden Outdoors to get property listings,price changes, and sold properties right in front ofpotential buyers at a moments notice. The HaydenOutdoors website has the ability to be shared byclients to their network of friends with a click of abutton. Hayden Outdoors also keeps their clients inthe know with Facebook, Twitter and Google+.Event MarketingTrade ShowsHayden Outdoors makes a concerted effort to get your property in front of the public. Last yearwe spent over thirty days with a booth at some of the top industry shows in the area includingthe Safari Club International’s Annual Banquet, International Sportsmen’s Expo, WesternWildlife Expo, Dallas Safari Club, and more! We man our booths with our knowledgeablebrokers who are committed to engaging potential buyers for your property.Special EventsAt Hayden Outdoors we can produce a special event on your ranch that includes tours of theranch, activities, meals and beverages, special invitations to VIP buyers and brokers, and more.Usually ties to 2-3 other properties, we host these all day events to showcase a few differentproperty types in hopes to expose your property on an intimate level.Auction MarketingHayden Outdoors is proud to offer our sellers a professional auction service. Our expertiseand knowledge of our market, combined with our aggressive marketing approach, providesthe best opportunity to meet your goals. For more information on Auction Services, pleaserequest a Seller’s Auction Packet from one of our associates. For more about auctions pleaseask your broker associate.Hayden Outdoors Marketing
    • (866) 741-8323 (970) 674-1990PeakHaven RanchBuena Vista, ColoradoBig Bear Ranch100 Acres in Castle RockPico Vista RanchDouglas County RanchetteWicked Pony Ranch160 Acres in Park CountyRanches • Farms • Recreational Land • Auctions • Cabins • Vacant LandFarm, ranch & recreational real estateHayden Outdoors CatalogHayden Outdoors also implements a state of the artproperty catalog. It is printed and distributed regionally, andoffered digitally on our website, with current listings andsold properties. Potential buyers can “flip through” a digitalmagazine of all of our properties. This catalog can also beprinted off at a moments notice by anyone, anywhere in theworld!Property CollateralUpon listing a property, we can design branded printmaterials to best market the property. These materials areproduced in conjunction with the client’s knowledge toassure the proper presentation of the listing. These materialsmay include custom brochures, flyers, posters, postcards,and more. For direct mail options, Hayden Outdoors willcomplete a targeted mailing campaign with each listing toensure the local area landowners are aware of the property.We have worked diligently to compile the best landownerdatabases in our territories and notify landowners of ourservices regularly.Magazine AdvertisingWe regularly advertise in nationally distributed magazinespromoting our brokerage and our properties. Magazinetitles may include Farm & Ranch, Open Fences, LandReport, DuPont Registry, Mountain Homes Illustrated andmore. Some of the publications can be found in airports,grocery stores, sporting outfitters, hotels, travel destinations,and more. Subscribers to these publications receive issuesregularly and having our brand and properties in thesemagazines helps with the overall marketing campaign. Wealso advertise in national farm and ag magazines includingHigh Plains Journal, Western Farmer Stockman and theFence Post.Newspaper AdvertisingRegional and local newspapers offer a way to announce tothe community that we have certain our listings in that areathat are for sale. This localized marketing balances out ournational media, increasing the number of points of contactwith potential buyers.Print MarketingHayden Outdoors MarketingSpringdale Creek RanchSterling, ColoradoPreSented By:
    • www.HaydenOutdoors.comPhotographyOur team of brokers gathers photography on your property to showcase allthe benefits that is has to offer. In some cases a professional photographermay be brought in to explore in-depth photo opportunities.VideographyWe offer full HD Video services to capture the characteristics of theproperty on film, showcasing rippling stream waters, galloping horses, wheatblowing in the breeze and tractors at harvest time. Showing the regionalamenities promoting the local lifestyle of the area can also be produced bythe Hayden Outdoors production team.Photo SlideshowsWe compile photography from our property listings into a clean slideshowformat with music, that is placed on our website on the property detail pages.Television CommercialsFor some sellers, the requirement for a robust TV advertising campaign canbe fulfilled by our in house video production team and media buyers. HDcommercials can be produced in a variety of lengths required to showcaseall of the property’s benefits. Optional advertising on national or localTV networks can showcase the property to millions, with commercialspotentially running on channels like The Sportsman Channel, OutdoorChannel, Pursuit Channel, and more.TV Show AppearancesIn some circumstances a property may be eligible to be filmed for nationalTV shows. This process can expose your property to millions of viewers.Additional expenses may be incurred by such production.Video MarketingWe post our property videos onto our YouTube channel which can receivethousands of previews. In addition we publish our videos on our websiteand other industry real estate video websites. The Hayden Outdoors websitehosts a Featured Property video page where our longer property vignettesare placed. Every video that we produce in house is placed on that property’scustom web page, in addition to the photo slideshow.*Some video production includes extra fees. Please speak to your broker.Photo & Video Production & Advertising*Hayden Outdoors Marketing
    • (866) 741-8323 (970) 674-1990The team at Hayden Outdoors works diligently to market, brand and promote our properties and our company through the mosteffective and efficient methods of advertising. We keep our branding and design consistent through multiple facets of advertising,and always use high quality products, services and media. Hayden Outdoors is the leader in farm, ranch and recreational real estatemarketing and we continue to keep our buyer and seller relationships strong even years after a transaction. We hope to earn yourbusiness and look forward to promoting your property in the most powerful marketing campaign available.SummaryHayden Outdoors, LLC is a real estate brokerage and participant of Cabela’s Trophy Properties in Colorado, Kansas, New Mexico, Wyoming, Utah, and Oklahoma and a licensed brokerage in Idaho. All images and content in this magazine areCopyright © Hayden Outdoors, LLC. All information provided is deemed reliable but is not guaranteed and should be independently verified. Hayden Outdoors and its affiliates makes no representation or warranties as to the accuracy, reliability,or completeness of the information, text, property boundaries, graphics or other items contained in this magazine. The sale offering is made subject to errors, omissions, change of price, prior sale or withdrawal without notice.ColoradoJohn Leo Hayden - Employing Broker1204 W. Ash St.,Windsor, CO 80550KansasJohn Leo Hayden - Employing Broker1401 Main St., Goodland, KS 67735New Mexico & OklahomaDax Hayden - Qualifying Broker1204 W. Ash St., Windsor CO 80550WyomingSeth Hayden - Qualifying Broker1204 W. Ash St.,Windsor, CO 80550IdahoDax Hayden - Designated Broker1204 W. Ash St.,Windsor, CO 80550
    • www.HaydenOutdoors.comFarm, Ranch & Recreational Real EstateColorado • Kansas • WyomingNew Mexico • Oklahoma • Utah • IdahoKansas Headquarters1401 Main StreetGoodland, KS 67735(866) 741-8323Colorado Headquarters1204 W. Ash St. Unit AWindsor, CO 80550(970) 674-1990Brad HandSalespersonPhone: (318) 470-2575Brad@HaydenOutdoors.comwww.HaydenOutdoors.com