1®
2     Conducted each Spring and Fall semester     On campus, one-on-one intercepts conducted by professional     intervi...
3      Graduate                    Graduate                                         Two Year    Part-time, 8%             ...
10     49% of the                                                                     DVD      time spent                ...
11      70% of the       time students       spend watching       TV is spent                                            ...
12                                                                            Total                    Male   Female      ...
13      Among the 89% of students with a campus TV       station, 16% have watched their campus TV station       in the p...
14      54% read at least 1 of the last 5 issues of the print       edition (24% read at least 3 of the last 5)      Rea...
15      Readership of                              Online edition                                Print edition       the ...
16                Read any               Read NYT                   Read USA Today                           Read WSJ     ...
17                           Spring     Fall   Spring    Fall    Spring    Fall    Spring    Fall   Spring     Fall   Spri...
18                     Spring   Fall   Spring     Fall    Spring    Fall    Spring    Fall    Spring     Fall   Spring   F...
19                     Spring     Fall   Spring     Fall   Spring     Fall   Spring     Fall   Spring     Fall   Spring   ...
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Student monitor fall 2010 lifestyle & media highlights, chapter 1 media

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Student monitor fall 2010 lifestyle & media highlights, chapter 1 media

  1. 1. 1®
  2. 2. 2  Conducted each Spring and Fall semester  On campus, one-on-one intercepts conducted by professional interviewers during the week of October 11, 2010  1,200 Four Year full-time undergrads  Representative sample  100 campuses stratified by: Enrollment size Administrative Control Geographic location (U.S. Census Region/Census Division)  Margin of error +/- 2.4% © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  3. 3. 3 Graduate Graduate Two Year Part-time, 8% Full-time, Full-time, 15% 6% Two Year Four Part-time, 25% Year Full-time, 36% Four Year Part-time, 10% © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  4. 4. 10 49% of the DVD time spent 15% watching Free streaming television is 15% TV set 49% spent watching with a Paid online traditional 3% DVR 7% TV set Free file On sharing demand 5% 6% © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  5. 5. 11  70% of the time students spend watching TV is spent Online offline (71% 30% among users)  Half (51%) are Offline at least 70% “Somewhat interested” in watching TV exclusively online © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  6. 6. 12 Total Male Female % % %  Comedy Central, Comedy Central 43 54 32 ESPN and ESPN 30 51 9 ABC are students’ ABC 29 23 34 favorite television Discovery 28 34 21 networks MTV 27 16 37  Comedy FOX 27 30 25 Central and ESPN skew HBO 23 25 20 male while CBS 16 16 16 ABC and MTV skew History Channel 15 21 8 female Food Network 15 10 21 © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  7. 7. 13  Among the 89% of students with a campus TV station, 16% have watched their campus TV station in the past month  Students living on campus are far more likely to report watching than students living off campus or at home  Among past month viewers, 71% watched more than once (again skewing among students living on campus) © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  8. 8. 14  54% read at least 1 of the last 5 issues of the print edition (24% read at least 3 of the last 5)  Readers of the print edition spend an average of 18 minutes reading the print edition of the average issue  About one in four (26%) report their campus newspaper is available online  35% of those reporting their campus newspaper is available online report reading the online edition of their campus newspaper at least once in the past month © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  9. 9. 15  Readership of Online edition Print edition the online 22% The New York Times edition of a 20% national 11% USA TODAY 15% newspaper is 4% nearly equal to Washington Post 3% that of the 8% Wall Street Journal 7% print edition 4% LA Times 3% 2% Boston Globe 3% 2% Chicago Tribune 2% 44% Read any 45% © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  10. 10. 16 Read any Read NYT Read USA Today Read WSJ 60% 50% 40% 30% 20% 10% 0% Fall 02 Fall 03 Fall 04 Fall 05 Fall 06 Fall 07 Fall 08 Fall 09 Fall 10 © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  11. 11. 17 Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall ’04 ’04 ’05 ’05 ’06 ’06 ’07 ’07 ’08 ’08 ‘09 ’09 ‘10 ‘10 % % % % % % % % % % % % % % PEOPLE 14 15 16 17 16 15 13 16 19 19 21 18 20 18 COSMOPOLITAN 24 21 23 25 23 21 21 19 18 18 22 18 19 19 SPORTS ILLUSTRATED 15 16 14 13 16 19 16 15 16 16 16 18 17 11 ESPN: THE MAGAZINE 10 9 9 11 10 11 12 11 10 10 10 12 11 10 TIME 12 13 15 11 18 11 10 14 16 14 17 14 14 9 GLAMOUR 10 10 10 10 9 10 12 9 11 8 10 10 9 9 SEVENTEEN 8 11 7 10 7 9 7 12 10 10 9 10 9 9 ROLLING STONE 11 10 11 12 10 12 9 13 16 12 13 11 11 9 NATIONAL GEOGRAPHIC 4 7 7 8 9 6 6 9 12 9 10 10 11 9 © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  12. 12. 18 Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall ’04 ’04 ’05 ’05 ’06 ’06 ’07 ’07 ’08 ’08 ‘09 ’09 ‘10 ‘10 % % % % % % % % % % % % % %SPORTS ILLUSTRATED 26 28 24 23 27 30 26 27 28 29 26 32 27 20ESPN THE MAGAZINE 18 15 17 20 18 19 20 19 18 18 17 22 20 16MEN’S HEALTH 8 12 11 12 14 9 10 14 15 13 15 20 19 13MAXIM 27 25 23 24 25 16 19 18 18 18 18 14 18 11TIME 12 14 17 12 19 11 11 16 18 15 16 15 16 11ROLLING STONE 12 11 13 13 11 15 11 13 22 14 15 14 13 11NAT’L GEOGRAPHIC 7 8 9 8 10 6 6 10 14 9 9 11 13 11GQ 4 7 5 7 8 7 7 10 9 8 10 10 10 10CAR & DRIVER 9 10 10 10 11 11 9 7 8 7 8 12 10 9NEWSWEEK 11 11 11 10 11 9 8 11 12 8 12 12 10 7 © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
  13. 13. 19 Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall Spring Fall ’04 ’04 ’05 ’05 ’06 ’06 ’07 ’07 ’08 ’08 ‘09 ’09 ‘10 ‘10 % % % % % % % % % % % % % %COSMOPOLITAN 46 41 44 46 44 41 40 34 34 36 41 34 35 35PEOPLE 23 26 26 27 27 24 22 25 31 31 34 27 32 29SEVENTEEN 15 21 13 19 14 18 13 21 19 19 17 19 16 18GLAMOUR 20 18 20 16 18 20 23 16 19 17 19 19 17 17ELLE 10 7 9 7 11 12 12 9 13 13 15 12 12 13VOGUE 14 13 11 10 17 19 14 15 15 17 18 17 15 12OK! NA NA NA 3 5 4 7 7 10 12 11 7 8 10INSTYLE 11 10 10 11 11 10 11 12 10 9 10 11 13 10FITNESS 9 7 9 8 8 7 7 8 9 12 9 8 10 8ENTERTAINMENT WKLY 10 12 12 11 11 8 11 11 13 11 13 10 12 8 © 2010 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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