Alexander Ljung Eric Wahlforss
alex@trustmojo.com eric@trustmojo.com

People, Profiles
& Trust

How is human
changing?

Trust

Trust comes in
many flavors

Why do we need
trust?

Photo: Angus Dunican / mccloud

Trust is a balance
between knowledge
and ignorance

Photo: Altus / /\\ltus

Trust is a reducer of
social complexity

Calculus-based trust
Identification-based
trust

Establishing
trust

Expressions

Expressions
Explicit

Expressions
Explicit Implicit

Does
everything
for
you

Does Everything

Does Everything
Does
nothing
for
you

Reading profiles

Maintaining
trust

Ambiguity by
Architecture

Babe, I got to go,
my cash card is
running low…

“Limitations as
Limitations”

“Limitations as
Limitations”
“Limitations as
enablers”

Limitations as
social resources

They take the
blame…

…and help us
maintain our
relationships

Performativity

C=SN(d)-Le-rt N(d-σ√t)

“Engine, not camera”

Not only me
performing
representations...

…representations
performing me

Can they change
how we think of
trust?

What does this mean
for designers?

It’s not about the
“share” button

It’s not about the
“rate this” button

It’s about being
sensitive

Different trust forms

Different ways of
influencing trust

Profiles are
performative

Different trusting
behaviors

Different trust forms
are good for
different things

But they all have one
thing in common

They reduce social
complexity

They enable
participation &
collaboration

Getting the
architecture
right is hard

Being sensitive is key

We are at the
beginning

Alexander Ljung
alex@trustmojo.com
Eric Wahlforss
eric@trustmojo.com
Strategy
Trustmojo is a project by
& Interaction

trustmojo.com/book

trustmojo.com/book

Strategy
& Interaction