Trustmojo Reboot 9 Talk

Alexander Ljung Eric Wahlforss alex@trustmojo.com eric@trustmojo.com

People, Profiles & Trust

How is human changing?

Trust comes in many flavors

Why do we need trust?

Photo: Angus Dunican / mccloud

Trust is a balance between knowledge and ignorance

Photo: Altus / /ltus

Trust is a reducer of social complexity

Calculus-based trust Identification-based trust

Establishing trust

Expressions

Expressions Explicit

Expressions Explicit Implicit

Does everything for you

Does Everything

Does Everything Does nothing for you

Reading profiles

Maintaining trust

Ambiguity by Architecture

Babe, I got to go, my cash card is running low…

“Limitations as Limitations”

“Limitations as Limitations” “Limitations as enablers”

Limitations as social resources

They take the blame…

…and help us maintain our relationships

Performativity

C=SN(d)-Le-rt N(d-σ√t)

“Engine, not camera”

Not only me performing representations...

…representations performing me

Can they change how we think of trust?

What does this mean for designers?

It’s not about the “share” button

It’s not about the “rate this” button

It’s about being sensitive

Different trust forms

Different ways of influencing trust

Profiles are performative

Different trusting behaviors

Different trust forms are good for different things

But they all have one thing in common

They reduce social complexity

They enable participation & collaboration

Getting the architecture right is hard

Being sensitive is key

We are at the beginning

Alexander Ljung alex@trustmojo.com Eric Wahlforss eric@trustmojo.com Strategy Trustmojo is a project by & Interaction

trustmojo.com/book

Strategy & Interaction

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Trustmojo Reboot 9 Talk

by Eric Wahlforss on May 31, 2007

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Trustmojo Reboot 9 Talk — Presentation Transcript