Architectures for
participation
t
s
u
r
T

Trust comes in
many flavors

The internet as a
medium

We exist in the
medium

Architectures of
ourselves

Why do we need
trust?

Trust is a balance
between knowledge
and ignorance

Trust is a reducer of
social complexity

Calculus-based trust
Identification-based
trust

Expressions
Explicit Implicit

Rely on the user
or the system?

Does
everything
for
you

Does Everything
Does
nothing
for
you

“Rely on the users…”

Ambiguity by
Architecture

Babe, I got to go,
my cash card is
running low…

“Limitations as
Limitations”
“Limitations as
enablers”

Limitations as social
resources

They take the blame

It’s not about the
“share” button

It’s not about the
“rate this” button

It’s about being
sensitive

Different trust forms

Different ways of
influencing trust

Different trusting
behaviors

Different trust forms
are good for
different things

But they all have one
thing in common

They reduce social
complexity

They enable
participation

Architecting for
trust…

…is architecting for
participation.

Alexander Ljung
alex@trustmojo.com
Eric Wahlforss
eric@trustmojo.com
trustmojo.com
strategyandinteraction.com