Trustmojo: Architectures For Trust

Architectures for participation t s u r T

Trust comes in many flavors

The internet as a medium

We exist in the medium

Architectures of ourselves

Why do we need trust?

Trust is a balance between knowledge and ignorance

Trust is a reducer of social complexity

Calculus-based trust Identification-based trust

Expressions Explicit Implicit

Rely on the user or the system?

Does everything for you

Does Everything Does nothing for you

“Rely on the users…”

Ambiguity by Architecture

Babe, I got to go, my cash card is running low…

“Limitations as Limitations” “Limitations as enablers”

Limitations as social resources

They take the blame

It’s not about the “share” button

It’s not about the “rate this” button

It’s about being sensitive

Different trust forms

Different ways of influencing trust

Different trusting behaviors

Different trust forms are good for different things

But they all have one thing in common

They reduce social complexity

They enable participation

Architecting for trust…

…is architecting for participation.

Alexander Ljung alex@trustmojo.com Eric Wahlforss eric@trustmojo.com trustmojo.com strategyandinteraction.com

http://trustmojo.com	64
http://storify.com	13
http://www.trustmojo.com	8
http://www.slideshare.net	3
http://blog.delaranja.com	1
http://strategy.rapplosangeles.com	1

by Eric Wahlforss on Apr 05, 2007