SoundCloud Presentation @ AWS Startup Event London

SoundCloud A Cloud-service for Sound Eric Wahlforss, Co-Founder/CTO, SoundCloud AWS London 4/11-2008

hello, I’m eric from SoundCloud

SE to the DE

Cloud service...

Cloud service... ...for people who deal with music

Send Receive Distribute

New ecosystem

Producers Artists Djs New ecosystem

A&Rs Producers Labels Artists Studios Djs New ecosystem

A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem

A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers

A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers Bedroom Djs

A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

ftp://ﬂickr.zip “hi, my psw is “echelon”, log in wt usrname “brie-cheese” and got to folder “temp- temp-tracks” and check out my new release (file is called Release_Final_3.zip), kthxbai”

Desktop World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency

Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency

Ok, hands on, how does it work? 3 Steps

1 Sending Music

1. Sending Music Fast & Easy Sending wt stats

1. Sending Music Precision tools

2 Receiving Music

2. Receiving Music DropBox

2. Receiving Music Music Inbox, Online

3 Distributing Music

3. Distributing Music Upload. Once.

3. Distributing Music The Best Looking Widget on The Web

3. Distributing Music

3. Distributing Music Share the context

Paying The Bills

Cloud Service

(Disclaimer)

Cloud Architecture

Cloud Architecture ‣ How I stopped worrying and love queues

Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling

Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control

Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility

Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility ‣ New problems

Good stuff

Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com

Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite

Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite ‣ SimpleDB+CouchDB: incubator.apache.org/couchdb

The Cloud Player

Thank you! soundcloud.com/forss

Questions?

Eric Wahlforss, eric@soundcloud.com, soundcloud.com/eric

http://eric.wahlforss.com	213
http://hokuo.blogspot.com	20
http://www.slideshare.net	13
http://strumbox.com	2
http://blog.soundcloud.com	1
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SoundCloud Presentation @ AWS Startup Event London

by Eric Wahlforss on Nov 05, 2008

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SoundCloud Presentation @ AWS Startup Event London — Presentation Transcript