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SoundCloud Presentation @ AWS Startup Event London

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My 10 minute presentation on SoundCloud and cloud architectures at AWS startup event.

My 10 minute presentation on SoundCloud and cloud architectures at AWS startup event.

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  • 1. SoundCloud A Cloud-service for Sound Eric Wahlforss, Co-Founder/CTO, SoundCloud AWS London 4/11-2008
  • 2. hello, I’m eric from SoundCloud
  • 3. SE to the DE
  • 4. Cloud service...
  • 5. Cloud service... ...for people who deal with music
  • 6. Send Receive Distribute
  • 7. New ecosystem
  • 8. Producers Artists Djs New ecosystem
  • 9. Producers Artists Djs New ecosystem
  • 10. A&Rs Producers Labels Artists Studios Djs New ecosystem
  • 11. A&Rs Producers Labels Artists Studios Djs New ecosystem
  • 12. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem
  • 13. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem
  • 14. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers
  • 15. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers
  • 16. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers Bedroom Djs
  • 17. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers Bedroom Djs
  • 18. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 19. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 20. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 21. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 22. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 23. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 24. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 25. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 26. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 27. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  • 28. Send Receive Distribute
  • 29. ftp://flickr.zip “hi, my psw is “echelon”, log in wt usrname “brie-cheese” and got to folder “temp- temp-tracks” and check out my new release (file is called Release_Final_3.zip), kthxbai”
  • 30. Desktop World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency
  • 31. Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency
  • 32. Ok, hands on, how does it work? 3 Steps
  • 33. 1 Sending Music
  • 34. 1. Sending Music Fast & Easy Sending wt stats
  • 35. 1. Sending Music Precision tools
  • 36. 2 Receiving Music
  • 37. 2. Receiving Music DropBox
  • 38. 2. Receiving Music Music Inbox, Online
  • 39. 3 Distributing Music
  • 40. 3. Distributing Music Upload. Once.
  • 41. 3. Distributing Music The Best Looking Widget on The Web
  • 42. 3. Distributing Music
  • 43. 3. Distributing Music Share the context
  • 44. Send Receive Distribute
  • 45. Paying The Bills
  • 46. Cloud Service
  • 47. (Disclaimer)
  • 48. Cloud Architecture
  • 49. Cloud Architecture ‣ How I stopped worrying and love queues
  • 50. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling
  • 51. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control
  • 52. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility
  • 53. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility ‣ New problems
  • 54. Good stuff
  • 55. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com
  • 56. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite
  • 57. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite ‣ SimpleDB+CouchDB: incubator.apache.org/couchdb
  • 58. The Cloud Player
  • 59. The Cloud Player
  • 60. Thank you! soundcloud.com/forss
  • 61. Questions?
  • 62. Eric Wahlforss, eric@soundcloud.com, soundcloud.com/eric

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