0
SoundCloud
       A Cloud-service for Sound


Eric Wahlforss, Co-Founder/CTO, SoundCloud

             AWS London 4/11-2008
hello, I’m

eric
from

SoundCloud
SE to the DE
Cloud service...
Cloud service...
...for people who
deal with music
Send
 Receive
Distribute
New ecosystem
Producers
 Artists
   Djs

            New ecosystem
Producers
 Artists
   Djs

            New ecosystem
A&Rs
Producers
               Labels
 Artists
               Studios
   Djs

            New ecosystem
A&Rs
Producers
               Labels
 Artists
               Studios
   Djs

            New ecosystem
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
 ...
Send
 Receive
Distribute
ftp://flickr.zip
“hi, my psw is “echelon”, log in wt usrname “brie-cheese” and got to folder “temp-
  temp-tracks” and chec...
Desktop World
    Artist                    Producer/DJ



    Label                       Studio




 Publisher          ...
Cloud World
    Artist                  Producer/DJ



    Label                     Studio




 Publisher                ...
Ok, hands on, how
  does it work?
     3 Steps
1
Sending Music
1. Sending Music



  Fast & Easy Sending wt stats
1. Sending Music



                   Precision tools
2
Receiving Music
2. Receiving Music



                     DropBox
2. Receiving Music



               Music Inbox, Online
3
Distributing Music
3. Distributing Music




                        Upload.
                         Once.
3. Distributing Music




      The Best Looking
      Widget on The Web
3. Distributing Music
3. Distributing Music




        Share the context
Send
 Receive
Distribute
Paying The Bills
Cloud Service
(Disclaimer)
Cloud Architecture
Cloud Architecture
‣ How I stopped worrying and love queues
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control

‣ Flexibility
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control

‣ Flexibility

‣ Ne...
Good stuff
Good stuff
‣ RabbitMQ: Super-fast Erlang-based
  queue, rabbitmq.com
Good stuff
‣ RabbitMQ: Super-fast Erlang-based
  queue, rabbitmq.com

‣ Nanite: Self-assembling fabric of Ruby
  daemons, ...
Good stuff
‣ RabbitMQ: Super-fast Erlang-based
  queue, rabbitmq.com

‣ Nanite: Self-assembling fabric of Ruby
  daemons, ...
The Cloud Player
The Cloud Player
Thank you!
 soundcloud.com/forss
Questions?
Eric Wahlforss, eric@soundcloud.com, soundcloud.com/eric
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
SoundCloud Presentation @ AWS Startup Event London
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SoundCloud Presentation @ AWS Startup Event London

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My 10 minute presentation on SoundCloud and cloud architectures at AWS startup event.

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Transcript of "SoundCloud Presentation @ AWS Startup Event London"

  1. 1. SoundCloud A Cloud-service for Sound Eric Wahlforss, Co-Founder/CTO, SoundCloud AWS London 4/11-2008
  2. 2. hello, I’m eric from SoundCloud
  3. 3. SE to the DE
  4. 4. Cloud service...
  5. 5. Cloud service... ...for people who deal with music
  6. 6. Send Receive Distribute
  7. 7. New ecosystem
  8. 8. Producers Artists Djs New ecosystem
  9. 9. Producers Artists Djs New ecosystem
  10. 10. A&Rs Producers Labels Artists Studios Djs New ecosystem
  11. 11. A&Rs Producers Labels Artists Studios Djs New ecosystem
  12. 12. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem
  13. 13. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem
  14. 14. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers
  15. 15. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers
  16. 16. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers Bedroom Djs
  17. 17. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers Bedroom Djs
  18. 18. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  19. 19. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  20. 20. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  21. 21. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  22. 22. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  23. 23. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  24. 24. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  25. 25. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  26. 26. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  27. 27. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs
  28. 28. Send Receive Distribute
  29. 29. ftp://flickr.zip “hi, my psw is “echelon”, log in wt usrname “brie-cheese” and got to folder “temp- temp-tracks” and check out my new release (file is called Release_Final_3.zip), kthxbai”
  30. 30. Desktop World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency
  31. 31. Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency
  32. 32. Ok, hands on, how does it work? 3 Steps
  33. 33. 1 Sending Music
  34. 34. 1. Sending Music Fast & Easy Sending wt stats
  35. 35. 1. Sending Music Precision tools
  36. 36. 2 Receiving Music
  37. 37. 2. Receiving Music DropBox
  38. 38. 2. Receiving Music Music Inbox, Online
  39. 39. 3 Distributing Music
  40. 40. 3. Distributing Music Upload. Once.
  41. 41. 3. Distributing Music The Best Looking Widget on The Web
  42. 42. 3. Distributing Music
  43. 43. 3. Distributing Music Share the context
  44. 44. Send Receive Distribute
  45. 45. Paying The Bills
  46. 46. Cloud Service
  47. 47. (Disclaimer)
  48. 48. Cloud Architecture
  49. 49. Cloud Architecture ‣ How I stopped worrying and love queues
  50. 50. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling
  51. 51. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control
  52. 52. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility
  53. 53. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility ‣ New problems
  54. 54. Good stuff
  55. 55. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com
  56. 56. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite
  57. 57. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite ‣ SimpleDB+CouchDB: incubator.apache.org/couchdb
  58. 58. The Cloud Player
  59. 59. The Cloud Player
  60. 60. Thank you! soundcloud.com/forss
  61. 61. Questions?
  62. 62. Eric Wahlforss, eric@soundcloud.com, soundcloud.com/eric
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