SoundCloud Platform Do:s and Don't:s at How To Web 2011

SoundCloud Platform Do:s and Don’t:sEric Wahlforss CTO/SoundCloud How To Web Bucharest 2011

http://snd.sc/qHcYR0

soundcloud.com/ericsoundcloud.com/forss

SoundCloud Site & Apps Platform

What is an API?Application Programming Interface ≈ PlatformComputers talking to each otherExchange and manipulation of dataEssential part of the web’s successAdam Smith’s wet dream

Hyper division of labour... ... and a network economy Adam Smith (1723-1790)

developers.soundcloud.com

Pro Tools 10 avid.com

Cakewalk SONAR X1 cakewalk.com/products/sonar

Thinglink thinglink.com

Onesheet onesheet.com

Radio Free stockholm.musichackday.org

Why API? Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... ... which spreads the word about your service Developer community–the ultimate power users Extend your application–solve niche use cases Conceptual clarity–the essence of your serviceInspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman and http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php

API Do:s and Don’t:s

Do KISS http://37signals.com/svn/posts/3018-api-design-for-humans

“Time to integration” Effortin days Plain vanilla API API Wrapper Great docs Sharekit Time 7 days 4 days 3 days 1 day

Do think about scalability @lenberg

Do watch your metrics

Do communicate MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT. SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT. http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Do write kick-ass docs

Do talk about shiny newthings!

Don’t pay people

Do eat your own dogfood

Don’t change Inspired by http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php

Do engage the communityhttp://mulqueeny.wordpress.com/2011/06/19/whats-the-point-of-a-hack-day/

Do BizDev 1.0->1.5->2.0http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/http://caterina.net/archive/000996.html

Do failDo iterateDo failDo iterateDo failDo iterate

Thanks!eric@soundcloud.com twitter.com/ericw soundcloud.com/ericsoundcloud.com/forss

We’re hiring :)soundcloud.com/jobs

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SoundCloud Platform Do:s and Don't:s at How To Web 2011

by Eric Wahlforss on Nov 10, 2011

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SoundCloud Platform Do:s and Don’t:s at How To Web 2011 — Presentation Transcript