SoundCloud API Learnings

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These are the slides from my talk at disruptivecode 2010.

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SoundCloud API Learnings

  1. 1. SoundCloud/API Eric Wahlforss CTO/SoundCloud Disruptive Code 2010
  2. 2. Who am I?
  3. 3. What is SoundCloud?
  4. 4. What is SoundCloud? Your sounds from anywhere to everywhere
  5. 5. What is SoundCloud? Your sounds from anywhere to everywhere Like Flickr for audio
  6. 6. What is SoundCloud? Your sounds from anywhere to everywhere Like Flickr for audio All kinds of audio – Music, samples, loops, recordings
  7. 7. What is SoundCloud? Your sounds from anywhere to everywhere Like Flickr for audio All kinds of audio – Music, samples, loops, recordings Almost 2 million users – From Bieber to Shamantis
  8. 8. What is SoundCloud? Your sounds from anywhere to everywhere Like Flickr for audio All kinds of audio – Music, samples, loops, recordings Almost 2 million users – From Bieber to Shamantis An open platform
  9. 9. Highlights
  10. 10. What is an API?
  11. 11. What is an API? Application Programming Interface = Platform
  12. 12. What is an API? Application Programming Interface = Platform ... two systems talking to each other
  13. 13. What is an API? Application Programming Interface = Platform ... two systems talking to each other Facilitates exchange and manipulation of data
  14. 14. What is an API? Application Programming Interface = Platform ... two systems talking to each other Facilitates exchange and manipulation of data Essential for the web
  15. 15. What is an API? Application Programming Interface = Platform ... two systems talking to each other Facilitates exchange and manipulation of data Essential for the web Adam Smith’s wet dream
  16. 16. Hyper division of labour... Adam Smith (1723-1790)
  17. 17. Hyper division of labour... ... and a network economy Adam Smith (1723-1790)
  18. 18. Why API? Obvious and not-so-obvious reasons Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
  19. 19. Why API? Obvious and not-so-obvious reasons Allow people to use their own data... Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
  20. 20. Why API? Obvious and not-so-obvious reasons Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
  21. 21. Why API? Obvious and not-so-obvious reasons Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... ... which spreads the word about your service Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
  22. 22. Why API? Obvious and not-so-obvious reasons Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... ... which spreads the word about your service Developer community–the ultimate power users Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
  23. 23. Why API? Obvious and not-so-obvious reasons Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... ... which spreads the word about your service Developer community–the ultimate power users Extend your application–solve niche use cases Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
  24. 24. Why API? Obvious and not-so-obvious reasons Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... ... which spreads the word about your service Developer community–the ultimate power users Extend your application–solve niche use cases Conceptual clarity Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
  25. 25. And... It might become the core of your service! Inspired by http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php
  26. 26. Learnings from SoundCloud
  27. 27. People like new things!
  28. 28. Eat your own dogfood
  29. 29. Once you launch you can’t change Inspired by http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php
  30. 30. Engage the community
  31. 31. Don’t pay people
  32. 32. Write kick-ass docs
  33. 33. BizDev 1.0->1.5->2.0 http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/ http://caterina.net/archive/000996.html
  34. 34. BizDev 1.0->1.5->2.0 http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/ http://caterina.net/archive/000996.html
  35. 35. BizDev 1.0->1.5->2.0 http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/ http://caterina.net/archive/000996.html
  36. 36. BizDev 1.0->1.5->2.0 http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/ http://caterina.net/archive/000996.html
  37. 37. BizDev 1.0->1.5->2.0 http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/ http://caterina.net/archive/000996.html
  38. 38. Cool stuff
  39. 39. Studio One
  40. 40. AmpKit
  41. 41. Beatwave
  42. 42. RootMusic BandPage
  43. 43. MobileRoadie
  44. 44. ExtensionFM
  45. 45. Citysounds
  46. 46. Thanks! eric@soundcloud.com twitter.com/ericw
  47. 47. We’re hiring :) soundcloud.com/jobs

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