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ECommerce Explained

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Online branding strategies widen up horizons of product recognition. Ecommerce makes a vital play in these but you need to optimize and know the tools of trade for these. …

Online branding strategies widen up horizons of product recognition. Ecommerce makes a vital play in these but you need to optimize and know the tools of trade for these.
For eCommerce services visit us at http://www.ariestco.com

Published in Internet , Business , Technology
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Transcript

  • 1. By
  • 2. What is E-Commerce?  Take a few moments and jot down some phrases that come to mind when you think about e- commerce…  What does e-commerce mean to you?
  • 3. E-Commerce?  You may have thought about…  Shopping online  Purchasing online  Selling or bidding on eBay  Paying bills online  Banking online  E-Commerce is everything related to it.
  • 4. What is E-Commerce?  Here is a formal definition… The integration of communications, data management, and security technologies to allow individuals and organizations to exchange information related to the sale of goods and services.  Major functions of E-Commerce include:  Buying  Selling  Perform Transactions
  • 5. Members Online?  If you are like most adults, you are regularly online and use the Web.  People dealing with lots of consumer goods and business.
  • 6. Who is Online?  Per Pew Internet & American Life Project, May 2010 Survey  Internet Users:  Wide range of ages, ethnicity, and income  79% of Adult Women  79% of Adult Men  95% of age 18-29  87% of age 30-49  More statistics: http://www.pewinternet.org/Static- Pages/Trend-Data/Whos-Online.aspx
  • 7. Who is Buying Online?  Have you shopped or made a purchase online? In 2010, 52% of U.S. adults bought products like books, music, toys or clothing online. Teenagers are more often inclined towards online shopping than people over 40’s.
  • 8. E-Commerce Benefits for Consumers Convenience Easier Comparison Shopping Wider Selection of Goods Easy to load upload products Provide seasonal discounts Better customer service
  • 9. E-Commerce Risks for Consumers Possible Security Issues Possible Privacy Issues Purchasing from photos & descriptions Possible difficulty with returns
  • 10. E-Commerce Benefits for Businesses Reduced Costs Increased Customer Satisfaction More Effective Data Management Potentially Higher Sales
  • 11. E-Commerce Risks for Businesses Need for a robust, reliable web site Fraudulent transactions Customer reluctance to purchase online Increased competition
  • 12. E-Commerce Business Models B2C – Business-to-Consumer B2B – Business-to-Business C2C – Consumer-to-Consumer (eBay!) B2G – Business-to-Government
  • 13. E-Commerce Growth People are using high speed internet Retailers are gaining trust Sales are shifting away from stores Mobile Commerce Social Commerce
  • 14. The End  Enroll in to know more about eCommerce WEB 240 E-Commerce Development Visit us at Aries TCO, Inc. http://www.ariestco.com