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Social Media Content That Engages and Converts
 

Social Media Content That Engages and Converts

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How to create social media content that engages and converts. How can businesses create blog posts, images, infographics and other content that people will read.

How to create social media content that engages and converts. How can businesses create blog posts, images, infographics and other content that people will read.

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    Social Media Content That Engages and Converts Social Media Content That Engages and Converts Presentation Transcript

    • #DFWRocks2014   @EricTTung   Social  Content  That  Engages  &  Converts   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  2   1.  Social  is  all  about   content.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  3   ©  Copyright  6/29/14  BMC  SoCware,  Inc  3   It’s  All  About  Content  &   Rela>onships…   …which  create  posi>ve,  helpful   conversa>ons.   @EricTTung   #DFWRocks2014  
    • The  difference   between  selling   and  helping  is  only   two  leGers   -­‐@JayBaer   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  5   ©  Copyright  6/29/14  BMC  SoCware,  Inc  5   @EricTTung   #DFWRocks2014  
    • 2010   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  7   ©  Copyright  6/29/14  BMC  SoCware,  Inc  7   2/3  of  content  marketers  find  it  difficult  to  produce  enough  content.   50%  struggle  with  producing  the  kind  of  content  that  engages.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  8   ©  Copyright  6/29/14  BMC  SoCware,  Inc  8   Manage  Conversa>on  &  Content  Effec>vely   United  divides   their  team  into   two:   -­‐  Proac>ve     -­‐  Reac>ve   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  9   2.  Format  Your  Content   To  Get  Results   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  10   ©  Copyright  6/29/14  BMC  SoCware,  Inc  10   Do  you  have  an  interes>ng   headline?   80%  will  read  the  headline,  only   20%  will  read  the  post   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  11   ©  Copyright  6/29/14  BMC  SoCware,  Inc  11   If  your  post  is  over  5   paragraphs,  add   sec>on  headers  to   improve  readability.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  12   ©  Copyright  6/29/14  BMC  SoCware,  Inc  12   Add  an  image,   graph,  quote-­‐ callout  for  every   250-­‐500  words.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  13   ©  Copyright  6/29/14  BMC  SoCware,  Inc  13   Have  a  Call  to  Ac>on   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  14   ©  Copyright  6/29/14  BMC  SoCware,  Inc  14   Sharing  a  link  to   your  post  isn’t   enough  to  get  it   read.  Give  users   a  reason  to  click   your  link.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  15   ©  Copyright  6/29/14  BMC  SoCware,  Inc  15   Email  your   Coworkers…   Tell  them  to   promote  your   stuff  for  you.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  16   3.  Create  mul>-­‐ channeled  content.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  17   ©  Copyright  6/29/14  BMC  SoCware,  Inc  17   When  You  Create  Content,  Make  it  Mul>-­‐Purpose   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  18   ©  Copyright  6/29/14  BMC  SoCware,  Inc  18   Make  Sure  Your  Graphics  Fit  The  Channel   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  19   ©  Copyright  6/29/14  BMC  SoCware,  Inc  19   Tweet  One  and   Done?  Think  Again:     Schedule  tweets  and   posts  over  the  next   couple  weeks.     @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  20   ©  Copyright  6/29/14  BMC  SoCware,  Inc  20   Use  Your  Blog  Post  in  a  Comment  (in  a  non-­‐spammy  way)  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  21   ©  Copyright  6/29/14  BMC  SoCware,  Inc  21   And  Create  Deriva>ve  Pieces   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  22   ©  Copyright  6/29/14  BMC  SoCware,  Inc  22   Add  a  Query  String  to  Track  Clicks   hJps://www.bmc.com/?cmp=twiGer_social_na_blog_newit     URL   Code   Source   Medium   Term   Content   Campaign   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  23   4.  Conversa>on  is  the   best  Content   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  24   ©  Copyright  6/29/14  BMC  SoCware,  Inc  24   Neilsen  Trust  Ra>ngs,  2013  
    • Have  Something  Worth  Talking  About   Content   Reach   Do  Friggin   Awesome   Stuff   ConversaUon.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  26   5.  Social  Networks  Will  Pull  More   Context  From  Your  Interac>ons.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  27   ©  Copyright  6/29/14  BMC  SoCware,  Inc  27   But  in  the  near  future…         …won’t  maGer  as  much  anymore.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  28   ©  Copyright  6/29/14  BMC  SoCware,  Inc  28   Get  Ready  for  the  Internet  of  Social.   You’ve  Heard  About  The  Internet  of  Things….   @EricTTung   #DFWRocks2014  
    • @EricTTung   #DFWRocks2014  
    • @EricTTung   #DFWRocks2014  
    • @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  32   6.  Make  your  customers   create  the  content  for  you.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  33   ©  Copyright  6/29/14  BMC  SoCware,  Inc  33   So  Do  Stuff  Like  This.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  34   ©  Copyright  6/29/14  BMC  SoCware,  Inc  34   And  This…   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  35   ©  Copyright  6/29/14  BMC  SoCware,  Inc  35   And  This…  And  Conversa>on  will  happen.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  36   ©  Copyright  6/29/14  BMC  SoCware,  Inc  36   And  you’ll  get  stuff  like  this…   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  37   ©  Copyright  6/29/14  BMC  SoCware,  Inc  37   Do  This…   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  38   ©  Copyright  6/29/14  BMC  SoCware,  Inc  38   And  Get  This…   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  39   ©  Copyright  6/29/14  BMC  SoCware,  Inc  39   And  THIS.   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  40   ©  Copyright  6/29/14  BMC  SoCware,  Inc  40   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  41   ©  Copyright  6/29/14  BMC  SoCware,  Inc  41   @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  42   ©  Copyright  6/29/14  BMC  SoCware,  Inc  42   If customer service is an afterthought, your customers will make you an afterthought, as well. 
 - @PeterShankman @EricTTung   #DFWRocks2014  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  43   ©  Copyright  6/29/14  BMC  SoCware,  Inc  43   Thank  You!     Connect  with  me:     @EricTTung     Or  Text  EricTTung  to  50500  for   a  SMS  Business  Card  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  44   ©  Copyright  6/29/14  BMC  SoCware,  Inc  44   Thank  You   @EricTTung   #SocialAtScale  
    • ©  Copyright  6/29/14  BMC  SoCware,  Inc  45