@EricTTung #SJCSocialMediaerict.co/SJCSocial
Holy Crap,
You Can
Get Fired
For Facebook Posts?
All About Reputation on Soci...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Anthony Weiner
Resigned From
Congress…
Due to
inappropriate
Tweet
How Can You...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
“39% of employers
use social networking
to research job
candidates”
@EricTTun...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
“43% have found
info factored into
their decision not
to hire a candidate”
@E...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
“19% have found
info that influenced
their decision to
hire a candidate”
@Eri...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Hi!
Eric T. Tung
• Social Media
Manager @ BMC
• Univ. Texas 05
Graduate
• 5 Y...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
What I‟m Gonna Tell Ya.
• 1. Social Media is Huge.
• 2. Online Reputation Oop...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Social Media is Huge
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Social Networking is
HUGE. World Populations
China 1,354M
India 1,210M
1,060M...
@EricTTung #SJCSocialMediaerict.co/SJCSocial slide 10
The media landscape is changing…
@EricTTung #SJCSocialMediaerict.co/...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Francis vs. Benedict:
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Bush „01
Obama „13
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Maybe even no more newspapers…
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
People are shifting from web-based
email to mobile, SMS, Facebook…
@EricTTung...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Importance of Social Media
10% of organizations
report an employee who
has do...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Be Professional.
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Conduct Guidelines – Be
Professional
“We do not know the total millions of do...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
"@calpizzakitchen black button
ups are the lamest shit ever!!!."
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Ex NFL Star,
Brian
Holloway
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Estimated $20,000-$30,000 in
Damage
@EricTTung #SJCSocialMediaerict.co/SJCSoc...
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
What You Post Online…
Lives Forever.
@EricTTung #SJCSocialMediaerict.co/SJCSo...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Online Reputation For
Job Applicants
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Over 90% of companies
will use social media
for hiring
@EricTTung #SJCSocialM...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Recruiters On Social At
All-Time High
82%
89%
92%
2010 2011 2012
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Social Networks Used for
Hiring
78%
55%
45%
87%
55%
47%
93%
66%
54%
LinkedIn ...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
86% of Recruiters Likely
to Look at Social Profiles
48%
25%
13%
14%
Always Us...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
How To Clean Up Social
How to not be this guy…
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
What Do Recruiters Not
Like Seeing?
@EricTTung #SJCSocialMediaerict.co/SJCSoc...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Illegal Drug Use -78%
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Sexual Posts -66%
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Profanity -61%
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Spelling/Grammar Errors -54%
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Alcohol Consumption -47%
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
YES,54% of recruiters
said poor spelling
& grammar were
negative.. and only
s...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Clean Up Your F‟n
Language…
And Learn Grammar.
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Learn
How
To
Spell
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Religious Posts – 53% Neutral
Political Posts – 62% Neutral
@EricTTung #SJCSo...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Professional Orgs – 80%
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Non-Profit Involvement – 66%
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
What You Need To Do.
Now.
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Untag or Secure
Your Photos
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Check Out
Your Groups
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Update Your
Work &
Education
Info
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
More Facebook Tips…
• Ask Friends to
Remove content.
• Contact Facebook
to re...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
When You Think You‟re
Done… “View As” Public.
@EricTTung #SJCSocialMediaerict...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Yourself.
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Yes, Images Too.
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
• Check Links for
professionalism.
• Look several pages deep.
• Remove Pages ...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
”If you have something
that you don't want
anyone to
know, maybe you
shouldn'...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Get on LinkedIn.
1.Build Your Network
2.Opportunities Come To You
3.Industry ...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Get on #Twitter.
1.Stay on top of news & trends
2.Follow People in your field...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Blog.
Establish a voice. Make connections.
Great for Search Engines.
Amazing ...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Show The World You Mean
Business.
Register Your Domain.
@EricTTung #SJCSocial...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
@EricTTung #SJCSocialMediaerict.co/SJCSocial
What You Should Do.
• Check Facebook Privacy Settings
• Check Posts, Photos, ...
@EricTTung #SJCSocialMediaerict.co/SJCSocial
Thank You!
• All Networks:
EricTTung
• Web: ericttung.com
• Email:
Eric@EricT...
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Online Reputation Management

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  • Some of these also look up candidates before they've contacted you.
  • Recruiters are twice as likely to find something to disqualify you as a candidate than to hire you.
  • Scott Bartosiewicz, Watch the type of information you post personally, because even though you may not accidentally post to a company handle, be aware that what you post can still reflect upon your online reputation
  • James Andrews from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people.
  • "Timothy DeLaGhetto," aka @Traphik, Timothy, a server at CPK, was none too happy about a recent uniform change, so he turned to Twitter to tell his company how he felt. The Twitterer was tracked down to a Long Beach CPK store and fired for his behavior.
  • Up 10% in just two years.
  • Don’t be this guy.
  • Online Reputation Management

    1. 1. @EricTTung #SJCSocialMediaerict.co/SJCSocial Holy Crap, You Can Get Fired For Facebook Posts? All About Reputation on Social
    2. 2. @EricTTung #SJCSocialMediaerict.co/SJCSocial Anthony Weiner Resigned From Congress… Due to inappropriate Tweet How Can You Maintain A Good Reputation Online?
    3. 3. @EricTTung #SJCSocialMediaerict.co/SJCSocial “39% of employers use social networking to research job candidates” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    4. 4. @EricTTung #SJCSocialMediaerict.co/SJCSocial “43% have found info factored into their decision not to hire a candidate” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    5. 5. @EricTTung #SJCSocialMediaerict.co/SJCSocial “19% have found info that influenced their decision to hire a candidate” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    6. 6. @EricTTung #SJCSocialMediaerict.co/SJCSocial Hi! Eric T. Tung • Social Media Manager @ BMC • Univ. Texas 05 Graduate • 5 Years in Social • 65,000 Twitter followers • Forbes #1 Social Media Network
    7. 7. @EricTTung #SJCSocialMediaerict.co/SJCSocial What I‟m Gonna Tell Ya. • 1. Social Media is Huge. • 2. Online Reputation Oops. • 3. Online Reputation for Jobs. • 4. How to Fix Your Social. – Facebook Privacy Settings • 5. Extra Stuff You Should Do.
    8. 8. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Media is Huge
    9. 9. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Networking is HUGE. World Populations China 1,354M India 1,210M 1,060M 500M 400M USA 315M Indonesia 237M Brazil 194M Pakistan 182M Nigeria 170M Russia 152M @EricTTung #SJCSocialMediaerict.co/SJCSocial
    10. 10. @EricTTung #SJCSocialMediaerict.co/SJCSocial slide 10 The media landscape is changing… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    11. 11. @EricTTung #SJCSocialMediaerict.co/SJCSocial Francis vs. Benedict:
    12. 12. @EricTTung #SJCSocialMediaerict.co/SJCSocial Bush „01 Obama „13 @EricTTung #SJCSocialMediaerict.co/SJCSocial
    13. 13. @EricTTung #SJCSocialMediaerict.co/SJCSocial Maybe even no more newspapers… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    14. 14. @EricTTung #SJCSocialMediaerict.co/SJCSocial People are shifting from web-based email to mobile, SMS, Facebook… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    15. 15. @EricTTung #SJCSocialMediaerict.co/SJCSocial Importance of Social Media 10% of organizations report an employee who has done something via Social media that damaged its reputation @EricTTung #SJCSocialMediaerict.co/SJCSocial
    16. 16. @EricTTung #SJCSocialMediaerict.co/SJCSocial Be Professional. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    17. 17. @EricTTung #SJCSocialMediaerict.co/SJCSocial Conduct Guidelines – Be Professional “We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is people will read what you write.” Be Nice. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    18. 18. @EricTTung #SJCSocialMediaerict.co/SJCSocial "@calpizzakitchen black button ups are the lamest shit ever!!!."
    19. 19. @EricTTung #SJCSocialMediaerict.co/SJCSocial Ex NFL Star, Brian Holloway
    20. 20. @EricTTung #SJCSocialMediaerict.co/SJCSocial Estimated $20,000-$30,000 in Damage @EricTTung #SJCSocialMediaerict.co/SJCSocial
    21. 21. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    22. 22. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Post Online… Lives Forever. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    23. 23. @EricTTung #SJCSocialMediaerict.co/SJCSocial Online Reputation For Job Applicants
    24. 24. @EricTTung #SJCSocialMediaerict.co/SJCSocial Over 90% of companies will use social media for hiring @EricTTung #SJCSocialMediaerict.co/SJCSocial
    25. 25. @EricTTung #SJCSocialMediaerict.co/SJCSocial Recruiters On Social At All-Time High 82% 89% 92% 2010 2011 2012
    26. 26. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Networks Used for Hiring 78% 55% 45% 87% 55% 47% 93% 66% 54% LinkedIn Facebook Twitter 2010 2011 2012
    27. 27. @EricTTung #SJCSocialMediaerict.co/SJCSocial 86% of Recruiters Likely to Look at Social Profiles 48% 25% 13% 14% Always Use Occasionally If Provided Never
    28. 28. @EricTTung #SJCSocialMediaerict.co/SJCSocial How To Clean Up Social How to not be this guy…
    29. 29. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    30. 30. @EricTTung #SJCSocialMediaerict.co/SJCSocial What Do Recruiters Not Like Seeing? @EricTTung #SJCSocialMediaerict.co/SJCSocial
    31. 31. @EricTTung #SJCSocialMediaerict.co/SJCSocial Illegal Drug Use -78% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    32. 32. @EricTTung #SJCSocialMediaerict.co/SJCSocial Sexual Posts -66% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    33. 33. @EricTTung #SJCSocialMediaerict.co/SJCSocial Profanity -61% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    34. 34. @EricTTung #SJCSocialMediaerict.co/SJCSocial Spelling/Grammar Errors -54% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    35. 35. @EricTTung #SJCSocialMediaerict.co/SJCSocial Alcohol Consumption -47% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    36. 36. @EricTTung #SJCSocialMediaerict.co/SJCSocial YES,54% of recruiters said poor spelling & grammar were negative.. and only said that photos consuming alcohol were. 47%
    37. 37. @EricTTung #SJCSocialMediaerict.co/SJCSocial Clean Up Your F‟n Language… And Learn Grammar.
    38. 38. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    39. 39. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    40. 40. @EricTTung #SJCSocialMediaerict.co/SJCSocial Learn How To Spell
    41. 41. @EricTTung #SJCSocialMediaerict.co/SJCSocial Religious Posts – 53% Neutral Political Posts – 62% Neutral @EricTTung #SJCSocialMediaerict.co/SJCSocial
    42. 42. @EricTTung #SJCSocialMediaerict.co/SJCSocial Professional Orgs – 80%
    43. 43. @EricTTung #SJCSocialMediaerict.co/SJCSocial Non-Profit Involvement – 66% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    44. 44. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    45. 45. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Need To Do. Now.
    46. 46. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    47. 47. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    48. 48. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    49. 49. @EricTTung #SJCSocialMediaerict.co/SJCSocial Untag or Secure Your Photos @EricTTung #SJCSocialMediaerict.co/SJCSocial
    50. 50. @EricTTung #SJCSocialMediaerict.co/SJCSocial Check Out Your Groups @EricTTung #SJCSocialMediaerict.co/SJCSocial
    51. 51. @EricTTung #SJCSocialMediaerict.co/SJCSocial Update Your Work & Education Info @EricTTung #SJCSocialMediaerict.co/SJCSocial
    52. 52. @EricTTung #SJCSocialMediaerict.co/SJCSocial More Facebook Tips… • Ask Friends to Remove content. • Contact Facebook to remove content. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    53. 53. @EricTTung #SJCSocialMediaerict.co/SJCSocial When You Think You‟re Done… “View As” Public. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    54. 54. @EricTTung #SJCSocialMediaerict.co/SJCSocial Yourself. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    55. 55. @EricTTung #SJCSocialMediaerict.co/SJCSocial Yes, Images Too. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    56. 56. @EricTTung #SJCSocialMediaerict.co/SJCSocial • Check Links for professionalism. • Look several pages deep. • Remove Pages from Google. – (Google “Remove Pages from Google”) • Bury The Info. – Get more pages that talk about you (LinkedIn, YourName.com, etc). Yourself. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    57. 57. @EricTTung #SJCSocialMediaerict.co/SJCSocial ”If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” - Eric Schmidt, Google Chairman @EricTTung #SJCSocialMediaerict.co/SJCSocial
    58. 58. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    59. 59. @EricTTung #SJCSocialMediaerict.co/SJCSocial Get on LinkedIn. 1.Build Your Network 2.Opportunities Come To You 3.Industry Group Connections 4.Keep Resume Up to Date 5.Read Industry News 6.Get Noticed on Google @EricTTung #SJCSocialMediaerict.co/SJCSocial
    60. 60. @EricTTung #SJCSocialMediaerict.co/SJCSocial Get on #Twitter. 1.Stay on top of news & trends 2.Follow People in your field 3.Develop your Voice/Following 4.Connect with Brands 5.Connect with Celebs @EricTTung #SJCSocialMediaerict.co/SJCSocial
    61. 61. @EricTTung #SJCSocialMediaerict.co/SJCSocial Blog. Establish a voice. Make connections. Great for Search Engines. Amazing for Job Applications. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    62. 62. @EricTTung #SJCSocialMediaerict.co/SJCSocial Show The World You Mean Business. Register Your Domain. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    63. 63. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    64. 64. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    65. 65. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    66. 66. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    67. 67. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    68. 68. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    69. 69. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    70. 70. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Should Do. • Check Facebook Privacy Settings • Check Posts, Photos, Profile • Google Yourself. • Sign up for Twitter, LinkedIn, and your domain. • Blog, blog, blog. • Provide Value. Be Yourself.
    71. 71. @EricTTung #SJCSocialMediaerict.co/SJCSocial Thank You! • All Networks: EricTTung • Web: ericttung.com • Email: Eric@EricTTung.com • SMS Card: Text “EricTTung” to 50500
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