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Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
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Online Reputation Management

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As presented for San Jacinto College Social Media Week

As presented for San Jacinto College Social Media Week

Published in: Business, Technology
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  • Some of these also look up candidates before they've contacted you.
  • Recruiters are twice as likely to find something to disqualify you as a candidate than to hire you.
  • Scott Bartosiewicz, Watch the type of information you post personally, because even though you may not accidentally post to a company handle, be aware that what you post can still reflect upon your online reputation
  • James Andrews from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people.
  • "Timothy DeLaGhetto," aka @Traphik, Timothy, a server at CPK, was none too happy about a recent uniform change, so he turned to Twitter to tell his company how he felt. The Twitterer was tracked down to a Long Beach CPK store and fired for his behavior.
  • Up 10% in just two years.
  • Don’t be this guy.
  • Transcript

    • 1. @EricTTung #SJCSocialMediaerict.co/SJCSocial Holy Crap, You Can Get Fired For Facebook Posts? All About Reputation on Social
    • 2. @EricTTung #SJCSocialMediaerict.co/SJCSocial Anthony Weiner Resigned From Congress… Due to inappropriate Tweet How Can You Maintain A Good Reputation Online?
    • 3. @EricTTung #SJCSocialMediaerict.co/SJCSocial “39% of employers use social networking to research job candidates” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 4. @EricTTung #SJCSocialMediaerict.co/SJCSocial “43% have found info factored into their decision not to hire a candidate” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 5. @EricTTung #SJCSocialMediaerict.co/SJCSocial “19% have found info that influenced their decision to hire a candidate” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 6. @EricTTung #SJCSocialMediaerict.co/SJCSocial Hi! Eric T. Tung • Social Media Manager @ BMC • Univ. Texas 05 Graduate • 5 Years in Social • 65,000 Twitter followers • Forbes #1 Social Media Network
    • 7. @EricTTung #SJCSocialMediaerict.co/SJCSocial What I‟m Gonna Tell Ya. • 1. Social Media is Huge. • 2. Online Reputation Oops. • 3. Online Reputation for Jobs. • 4. How to Fix Your Social. – Facebook Privacy Settings • 5. Extra Stuff You Should Do.
    • 8. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Media is Huge
    • 9. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Networking is HUGE. World Populations China 1,354M India 1,210M 1,060M 500M 400M USA 315M Indonesia 237M Brazil 194M Pakistan 182M Nigeria 170M Russia 152M @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 10. @EricTTung #SJCSocialMediaerict.co/SJCSocial slide 10 The media landscape is changing… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 11. @EricTTung #SJCSocialMediaerict.co/SJCSocial Francis vs. Benedict:
    • 12. @EricTTung #SJCSocialMediaerict.co/SJCSocial Bush „01 Obama „13 @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 13. @EricTTung #SJCSocialMediaerict.co/SJCSocial Maybe even no more newspapers… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 14. @EricTTung #SJCSocialMediaerict.co/SJCSocial People are shifting from web-based email to mobile, SMS, Facebook… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 15. @EricTTung #SJCSocialMediaerict.co/SJCSocial Importance of Social Media 10% of organizations report an employee who has done something via Social media that damaged its reputation @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 16. @EricTTung #SJCSocialMediaerict.co/SJCSocial Be Professional. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 17. @EricTTung #SJCSocialMediaerict.co/SJCSocial Conduct Guidelines – Be Professional “We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is people will read what you write.” Be Nice. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 18. @EricTTung #SJCSocialMediaerict.co/SJCSocial "@calpizzakitchen black button ups are the lamest shit ever!!!."
    • 19. @EricTTung #SJCSocialMediaerict.co/SJCSocial Ex NFL Star, Brian Holloway
    • 20. @EricTTung #SJCSocialMediaerict.co/SJCSocial Estimated $20,000-$30,000 in Damage @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 21. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 22. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Post Online… Lives Forever. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 23. @EricTTung #SJCSocialMediaerict.co/SJCSocial Online Reputation For Job Applicants
    • 24. @EricTTung #SJCSocialMediaerict.co/SJCSocial Over 90% of companies will use social media for hiring @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 25. @EricTTung #SJCSocialMediaerict.co/SJCSocial Recruiters On Social At All-Time High 82% 89% 92% 2010 2011 2012
    • 26. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Networks Used for Hiring 78% 55% 45% 87% 55% 47% 93% 66% 54% LinkedIn Facebook Twitter 2010 2011 2012
    • 27. @EricTTung #SJCSocialMediaerict.co/SJCSocial 86% of Recruiters Likely to Look at Social Profiles 48% 25% 13% 14% Always Use Occasionally If Provided Never
    • 28. @EricTTung #SJCSocialMediaerict.co/SJCSocial How To Clean Up Social How to not be this guy…
    • 29. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 30. @EricTTung #SJCSocialMediaerict.co/SJCSocial What Do Recruiters Not Like Seeing? @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 31. @EricTTung #SJCSocialMediaerict.co/SJCSocial Illegal Drug Use -78% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 32. @EricTTung #SJCSocialMediaerict.co/SJCSocial Sexual Posts -66% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 33. @EricTTung #SJCSocialMediaerict.co/SJCSocial Profanity -61% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 34. @EricTTung #SJCSocialMediaerict.co/SJCSocial Spelling/Grammar Errors -54% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 35. @EricTTung #SJCSocialMediaerict.co/SJCSocial Alcohol Consumption -47% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 36. @EricTTung #SJCSocialMediaerict.co/SJCSocial YES,54% of recruiters said poor spelling & grammar were negative.. and only said that photos consuming alcohol were. 47%
    • 37. @EricTTung #SJCSocialMediaerict.co/SJCSocial Clean Up Your F‟n Language… And Learn Grammar.
    • 38. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 39. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 40. @EricTTung #SJCSocialMediaerict.co/SJCSocial Learn How To Spell
    • 41. @EricTTung #SJCSocialMediaerict.co/SJCSocial Religious Posts – 53% Neutral Political Posts – 62% Neutral @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 42. @EricTTung #SJCSocialMediaerict.co/SJCSocial Professional Orgs – 80%
    • 43. @EricTTung #SJCSocialMediaerict.co/SJCSocial Non-Profit Involvement – 66% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 44. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 45. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Need To Do. Now.
    • 46. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 47. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 48. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 49. @EricTTung #SJCSocialMediaerict.co/SJCSocial Untag or Secure Your Photos @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 50. @EricTTung #SJCSocialMediaerict.co/SJCSocial Check Out Your Groups @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 51. @EricTTung #SJCSocialMediaerict.co/SJCSocial Update Your Work & Education Info @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 52. @EricTTung #SJCSocialMediaerict.co/SJCSocial More Facebook Tips… • Ask Friends to Remove content. • Contact Facebook to remove content. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 53. @EricTTung #SJCSocialMediaerict.co/SJCSocial When You Think You‟re Done… “View As” Public. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 54. @EricTTung #SJCSocialMediaerict.co/SJCSocial Yourself. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 55. @EricTTung #SJCSocialMediaerict.co/SJCSocial Yes, Images Too. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 56. @EricTTung #SJCSocialMediaerict.co/SJCSocial • Check Links for professionalism. • Look several pages deep. • Remove Pages from Google. – (Google “Remove Pages from Google”) • Bury The Info. – Get more pages that talk about you (LinkedIn, YourName.com, etc). Yourself. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 57. @EricTTung #SJCSocialMediaerict.co/SJCSocial ”If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” - Eric Schmidt, Google Chairman @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 58. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 59. @EricTTung #SJCSocialMediaerict.co/SJCSocial Get on LinkedIn. 1.Build Your Network 2.Opportunities Come To You 3.Industry Group Connections 4.Keep Resume Up to Date 5.Read Industry News 6.Get Noticed on Google @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 60. @EricTTung #SJCSocialMediaerict.co/SJCSocial Get on #Twitter. 1.Stay on top of news & trends 2.Follow People in your field 3.Develop your Voice/Following 4.Connect with Brands 5.Connect with Celebs @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 61. @EricTTung #SJCSocialMediaerict.co/SJCSocial Blog. Establish a voice. Make connections. Great for Search Engines. Amazing for Job Applications. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 62. @EricTTung #SJCSocialMediaerict.co/SJCSocial Show The World You Mean Business. Register Your Domain. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 63. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 64. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 65. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 66. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 67. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 68. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 69. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 70. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Should Do. • Check Facebook Privacy Settings • Check Posts, Photos, Profile • Google Yourself. • Sign up for Twitter, LinkedIn, and your domain. • Blog, blog, blog. • Provide Value. Be Yourself.
    • 71. @EricTTung #SJCSocialMediaerict.co/SJCSocial Thank You! • All Networks: EricTTung • Web: ericttung.com • Email: Eric@EricTTung.com • SMS Card: Text “EricTTung” to 50500

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