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Online Reputation Management

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As presented for San Jacinto College Social Media Week

As presented for San Jacinto College Social Media Week

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  • Some of these also look up candidates before they've contacted you.
  • Recruiters are twice as likely to find something to disqualify you as a candidate than to hire you.
  • Scott Bartosiewicz, Watch the type of information you post personally, because even though you may not accidentally post to a company handle, be aware that what you post can still reflect upon your online reputation
  • James Andrews from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people.
  • "Timothy DeLaGhetto," aka @Traphik, Timothy, a server at CPK, was none too happy about a recent uniform change, so he turned to Twitter to tell his company how he felt. The Twitterer was tracked down to a Long Beach CPK store and fired for his behavior.
  • Up 10% in just two years.
  • Don’t be this guy.
  • Transcript

    • 1. @EricTTung #SJCSocialMediaerict.co/SJCSocial Holy Crap, You Can Get Fired For Facebook Posts? All About Reputation on Social
    • 2. @EricTTung #SJCSocialMediaerict.co/SJCSocial Anthony Weiner Resigned From Congress… Due to inappropriate Tweet How Can You Maintain A Good Reputation Online?
    • 3. @EricTTung #SJCSocialMediaerict.co/SJCSocial “39% of employers use social networking to research job candidates” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 4. @EricTTung #SJCSocialMediaerict.co/SJCSocial “43% have found info factored into their decision not to hire a candidate” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 5. @EricTTung #SJCSocialMediaerict.co/SJCSocial “19% have found info that influenced their decision to hire a candidate” @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 6. @EricTTung #SJCSocialMediaerict.co/SJCSocial Hi! Eric T. Tung • Social Media Manager @ BMC • Univ. Texas 05 Graduate • 5 Years in Social • 65,000 Twitter followers • Forbes #1 Social Media Network
    • 7. @EricTTung #SJCSocialMediaerict.co/SJCSocial What I‟m Gonna Tell Ya. • 1. Social Media is Huge. • 2. Online Reputation Oops. • 3. Online Reputation for Jobs. • 4. How to Fix Your Social. – Facebook Privacy Settings • 5. Extra Stuff You Should Do.
    • 8. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Media is Huge
    • 9. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Networking is HUGE. World Populations China 1,354M India 1,210M 1,060M 500M 400M USA 315M Indonesia 237M Brazil 194M Pakistan 182M Nigeria 170M Russia 152M @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 10. @EricTTung #SJCSocialMediaerict.co/SJCSocial slide 10 The media landscape is changing… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 11. @EricTTung #SJCSocialMediaerict.co/SJCSocial Francis vs. Benedict:
    • 12. @EricTTung #SJCSocialMediaerict.co/SJCSocial Bush „01 Obama „13 @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 13. @EricTTung #SJCSocialMediaerict.co/SJCSocial Maybe even no more newspapers… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 14. @EricTTung #SJCSocialMediaerict.co/SJCSocial People are shifting from web-based email to mobile, SMS, Facebook… @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 15. @EricTTung #SJCSocialMediaerict.co/SJCSocial Importance of Social Media 10% of organizations report an employee who has done something via Social media that damaged its reputation @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 16. @EricTTung #SJCSocialMediaerict.co/SJCSocial Be Professional. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 17. @EricTTung #SJCSocialMediaerict.co/SJCSocial Conduct Guidelines – Be Professional “We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is people will read what you write.” Be Nice. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 18. @EricTTung #SJCSocialMediaerict.co/SJCSocial "@calpizzakitchen black button ups are the lamest shit ever!!!."
    • 19. @EricTTung #SJCSocialMediaerict.co/SJCSocial Ex NFL Star, Brian Holloway
    • 20. @EricTTung #SJCSocialMediaerict.co/SJCSocial Estimated $20,000-$30,000 in Damage @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 21. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 22. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Post Online… Lives Forever. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 23. @EricTTung #SJCSocialMediaerict.co/SJCSocial Online Reputation For Job Applicants
    • 24. @EricTTung #SJCSocialMediaerict.co/SJCSocial Over 90% of companies will use social media for hiring @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 25. @EricTTung #SJCSocialMediaerict.co/SJCSocial Recruiters On Social At All-Time High 82% 89% 92% 2010 2011 2012
    • 26. @EricTTung #SJCSocialMediaerict.co/SJCSocial Social Networks Used for Hiring 78% 55% 45% 87% 55% 47% 93% 66% 54% LinkedIn Facebook Twitter 2010 2011 2012
    • 27. @EricTTung #SJCSocialMediaerict.co/SJCSocial 86% of Recruiters Likely to Look at Social Profiles 48% 25% 13% 14% Always Use Occasionally If Provided Never
    • 28. @EricTTung #SJCSocialMediaerict.co/SJCSocial How To Clean Up Social How to not be this guy…
    • 29. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 30. @EricTTung #SJCSocialMediaerict.co/SJCSocial What Do Recruiters Not Like Seeing? @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 31. @EricTTung #SJCSocialMediaerict.co/SJCSocial Illegal Drug Use -78% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 32. @EricTTung #SJCSocialMediaerict.co/SJCSocial Sexual Posts -66% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 33. @EricTTung #SJCSocialMediaerict.co/SJCSocial Profanity -61% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 34. @EricTTung #SJCSocialMediaerict.co/SJCSocial Spelling/Grammar Errors -54% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 35. @EricTTung #SJCSocialMediaerict.co/SJCSocial Alcohol Consumption -47% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 36. @EricTTung #SJCSocialMediaerict.co/SJCSocial YES,54% of recruiters said poor spelling & grammar were negative.. and only said that photos consuming alcohol were. 47%
    • 37. @EricTTung #SJCSocialMediaerict.co/SJCSocial Clean Up Your F‟n Language… And Learn Grammar.
    • 38. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 39. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 40. @EricTTung #SJCSocialMediaerict.co/SJCSocial Learn How To Spell
    • 41. @EricTTung #SJCSocialMediaerict.co/SJCSocial Religious Posts – 53% Neutral Political Posts – 62% Neutral @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 42. @EricTTung #SJCSocialMediaerict.co/SJCSocial Professional Orgs – 80%
    • 43. @EricTTung #SJCSocialMediaerict.co/SJCSocial Non-Profit Involvement – 66% @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 44. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 45. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Need To Do. Now.
    • 46. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 47. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 48. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 49. @EricTTung #SJCSocialMediaerict.co/SJCSocial Untag or Secure Your Photos @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 50. @EricTTung #SJCSocialMediaerict.co/SJCSocial Check Out Your Groups @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 51. @EricTTung #SJCSocialMediaerict.co/SJCSocial Update Your Work & Education Info @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 52. @EricTTung #SJCSocialMediaerict.co/SJCSocial More Facebook Tips… • Ask Friends to Remove content. • Contact Facebook to remove content. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 53. @EricTTung #SJCSocialMediaerict.co/SJCSocial When You Think You‟re Done… “View As” Public. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 54. @EricTTung #SJCSocialMediaerict.co/SJCSocial Yourself. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 55. @EricTTung #SJCSocialMediaerict.co/SJCSocial Yes, Images Too. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 56. @EricTTung #SJCSocialMediaerict.co/SJCSocial • Check Links for professionalism. • Look several pages deep. • Remove Pages from Google. – (Google “Remove Pages from Google”) • Bury The Info. – Get more pages that talk about you (LinkedIn, YourName.com, etc). Yourself. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 57. @EricTTung #SJCSocialMediaerict.co/SJCSocial ”If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” - Eric Schmidt, Google Chairman @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 58. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 59. @EricTTung #SJCSocialMediaerict.co/SJCSocial Get on LinkedIn. 1.Build Your Network 2.Opportunities Come To You 3.Industry Group Connections 4.Keep Resume Up to Date 5.Read Industry News 6.Get Noticed on Google @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 60. @EricTTung #SJCSocialMediaerict.co/SJCSocial Get on #Twitter. 1.Stay on top of news & trends 2.Follow People in your field 3.Develop your Voice/Following 4.Connect with Brands 5.Connect with Celebs @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 61. @EricTTung #SJCSocialMediaerict.co/SJCSocial Blog. Establish a voice. Make connections. Great for Search Engines. Amazing for Job Applications. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 62. @EricTTung #SJCSocialMediaerict.co/SJCSocial Show The World You Mean Business. Register Your Domain. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 63. @EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 64. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 65. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 66. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 67. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 68. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 69. @EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial
    • 70. @EricTTung #SJCSocialMediaerict.co/SJCSocial What You Should Do. • Check Facebook Privacy Settings • Check Posts, Photos, Profile • Google Yourself. • Sign up for Twitter, LinkedIn, and your domain. • Blog, blog, blog. • Provide Value. Be Yourself.
    • 71. @EricTTung #SJCSocialMediaerict.co/SJCSocial Thank You! • All Networks: EricTTung • Web: ericttung.com • Email: Eric@EricTTung.com • SMS Card: Text “EricTTung” to 50500

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