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I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools
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I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools

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How to Handle Multiple Social Media Accounts with Social Media Tools.

How to Handle Multiple Social Media Accounts with Social Media Tools.

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  • 1. I Am Not A Robot How to Handle Multiple Social Media Accounts with Social Media Tools @EricTTung erict.co/TulsaRobot #SMTulsa
  • 2. Before We Get Started… • Download the Presentation: – erict.co/TulsaRobot • Tweet Questions: – #SMTQ and/or #AskSMTulsa • Live Tweeting: – @EricTTung (and follow me!) – #SMTulsa @EricTTung erict.co/TulsaRobot #SMTulsa
  • 3. Hi! • Social Media Manager at BMC Software • Started on Facebook in 2005 (at UT) • Private Invite to Google+ • Administered over 100 Twitter Handles • 50 Facebook Pages • 25 LinkedIn & Google+ Company Pages @EricTTung erict.co/TulsaRobot #SMTulsa
  • 4. What We’re Gonna Talk About • Smarter Content Curation • Smarter Content Distribution • Smarter Ways of Measuring Social Impact @EricTTung erict.co/TulsaRobot #SMTulsa
  • 5. Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. The "peak”…is at about 22 tweets per day. - http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx @EricTTung erict.co/TulsaRobot #SMTulsa
  • 6. “As brands tweet more, the total number of Retweets only continues to increase. Response Score continues to increase as more Tweets are made.” http://tracksocial.com/blog/2012/10/optimizing-twitter-engagement-part-2-how-frequently-to-tweet/ @EricTTung erict.co/TulsaRobot #SMTulsa
  • 7. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 8. Curate Smarter • Step 1. Build Twitter Lists (Lots of them) • Step 2. Automate Curation • Step 3. Automate Social Interaction @EricTTung erict.co/TulsaRobot #SMTulsa
  • 9. Building Twitter Lists • Click “Add or remove from lists” • Create lists for industries, subjects, experts, inspiration, quotes, fun, friends • Make Lots. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 10. Groups Imported From Twitter Group Members Most RT’ed Tweets @EricTTung erict.co/TulsaRobot #SMTulsa
  • 11. • Free – 1 Twitter Profile • Business+ ($34.99/mo) – 12 Twitter Profiles – 4 Team Members • Corporate ($139/mo) – 20 Twitter Profiles – 12 Team Members @EricTTung erict.co/TulsaRobot #SMTulsa
  • 12. Automatically Creates Virtual Paper based on Tweets of people you follow @EricTTung erict.co/TulsaRobot #SMTulsa
  • 13. • Then Auto-Tweets the paper.li • And people love seeing themselves… @EricTTung erict.co/TulsaRobot #SMTulsa
  • 14. From Dan Zarrella… http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx @EricTTung erict.co/TulsaRobot #SMTulsa
  • 15. • Free • Pro ($9/mo) – Your Ads – Email Newsletters, Export to RSS – Custom Branding & Domain – Add Collaborators – Google Analytics @EricTTung erict.co/TulsaRobot #SMTulsa
  • 16. Takes a Social Trigger and creates another Social Effect @EricTTung erict.co/TulsaRobot #SMTulsa
  • 17. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 18. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 19. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 20. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 21. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 22. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 23. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 24. • Real-World Inputs & Outputs • Every time a blog gets a new comment, turn a light on: • When different blogs update, change light colors: @EricTTung erict.co/TulsaRobot #SMTulsa
  • 25. What’s The Difference? Cost Free Free, $15, $49, $99 Services 71 Channels 239 Web Services Recipes/Zap s Unlimited 5, 20, 50, 125 Ease of Use Easier More Technical @EricTTung erict.co/TulsaRobot #SMTulsa
  • 26. SMARTER CONTENT DISTRIBUTION @EricTTung erict.co/TulsaRobot #SMTulsa
  • 27. Smarter Content Distribution • 1. Automate where you can. • 2. Schedule, schedule, schedule. • 3. Cross-channel content promotion. • 3. Check Analytics, Repeat. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 28. • 1. Select Schedule Times @EricTTung erict.co/TulsaRobot #SMTulsa
  • 29. • 2. Write Tweets… • 3. Tweets Auto-Schedule @EricTTung erict.co/TulsaRobot #SMTulsa
  • 30. • 4. Basic Analytics… • 5. Chrome Extension… Automatically grabs page title and URL… Twitter.com adds Buffer Retweet… @EricTTung erict.co/TulsaRobot #SMTulsa
  • 31. • Free – 10 Posts in Buffer • Awesome Plan ($10/mo or $102/yr) – Unlimited Posts – 12 Profiles (Twitter, FB, FBPage, V – 2 Team Members • Business Accounts ($50, $100, $250/mo) – 25, 50, 150 Accounts – 5, 10, 25 Team Members @EricTTung erict.co/TulsaRobot #SMTulsa
  • 32. Custom Link Shortener @EricTTung erict.co/TulsaRobot #SMTulsa
  • 33. • Registered Domain through • Add Domain via Advanced Settings @EricTTung erict.co/TulsaRobot #SMTulsa
  • 34. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 35. • Free • Business – “Request a Demo” – http://www.enterprise.bitly.com/ @EricTTung erict.co/TulsaRobot #SMTulsa
  • 36. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 37. • 1. Replacing Tweeted URLs • 2. The Share Bar • Name, Photo, Social Links, RSS, Follow/Like • 3. Analytics @EricTTung erict.co/TulsaRobot #SMTulsa
  • 38. • Free – Real-Time and 14-Day Analytics • Influencer ($7/mo) – Unlimited Analytics – Deep Analytics: Categories, Formats, Timing @EricTTung erict.co/TulsaRobot #SMTulsa
  • 39. MEASURE SOCIAL IMPACT SMARTER @EricTTung erict.co/TulsaRobot #SMTulsa
  • 40. Measure Social Impact Smarter • On-Blog Social Sharing • Promote Cross-Channel @EricTTung erict.co/TulsaRobot #SMTulsa
  • 41. Learn the Difference • Follow Buttons… – Follow on Twitter – Like on Facebook • Sharing Buttons… – Share This Post on Reader’s Twitter/Facebook @EricTTung erict.co/TulsaRobot #SMTulsa
  • 42. • Sharing Buttons @EricTTung erict.co/TulsaRobot #SMTulsa
  • 43. http://www.sharethis.com/blog/bye-bye-old-dashboard-say-hello-to-your-new-social-analytics-dashboard/#sthash.RM9gAGI4.dpbs @EricTTung erict.co/TulsaRobot #SMTulsa
  • 44. • Sharing Button Options @EricTTung erict.co/TulsaRobot #SMTulsa
  • 45. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 46. Check Social Sharing #BlogElevatedQ @EricTTung erict.co/blogelevated @EricTTung erict.co/TulsaRobot #SMTulsa
  • 47. • Scheduling • Social Analytics @EricTTung erict.co/TulsaRobot #SMTulsa
  • 48. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 49. • Standard ($39/mo) – Social Inbox, Monitoring, Publishing – CRM Tools, Reporting – Manage 10 Profiles • Deluxe ($59/mo) – Manage 20 Profiles • Premium ($99/mo) – Manage 50 Profiles @EricTTung erict.co/TulsaRobot #SMTulsa
  • 50. • Gauge social influence @EricTTung erict.co/TulsaRobot #SMTulsa
  • 51. • LOTS of Demographic Data – “Media Kit” @EricTTung erict.co/TulsaRobot #SMTulsa
  • 52. • Pick a Name • Prizes @EricTTung erict.co/TulsaRobot #SMTulsa
  • 53. • Extra Entries @EricTTung erict.co/TulsaRobot #SMTulsa
  • 54. • Timing… • Embed the HTML • Or Install a Facebook App @EricTTung erict.co/TulsaRobot #SMTulsa
  • 55. • Free – Unlimited Giveaways – Embeddable Anywhere • Blogger – Prize Photo Slideshow – Pinterest Followers & Pins • Business – No Rafflecopter Branding – Viral Entries @EricTTung erict.co/TulsaRobot #SMTulsa
  • 56. @EricTTung erict.co/TulsaRobot #SMTulsa
  • 57. Thank You Slide Deck: erict.co/blogelevated Eric T. Tung Eric@EricTTung.com www.EricTTung.com text “EricTTung” to 50500 for an sms business card @EricTTung erict.co/TulsaRobot #SMTulsa

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