Re-thinking Marketing Old Marketing Telemarketing Print Ads Direct Mail Trade Shows TV/Radio Ads Spam Interruption! New Marketing SEO / SEM Blogging Social Media RSS Viral Videos WOM / Recommend Permission
The New Marketing is about being found where your customers are looking, when they are ready to buy.
Be found when and where your customers are looking This means on the Internet and the lips of friends The new marketing is about being found by customers when they are looking to buy what you are selling.
A recommendation from a friend would make 71% of people more comfortable with a product or service – more so than advertising (15%) or even personal experience (63%) MediaLab
It’s about people having conversations, connecting and engaging online.
Remember when connecting personally with customers was standard...
“(When it comes to social media) companies focus on the tools and technologies, yet fail to understand the behaviours of their own customers online. As a result, they miss the mark.” Jeremiah Owyang Forrester Research
The power of social media lies in people using these tools – the creation of self-organised communities of like-minded people– making it a good way for businesses to inform, understand and connect with the people who buy their products and services.
Thank you! Eric Swain www.limenoodle.com www.twitter.com/ericswain www.facebook.com/eswain www.linkedin.com/in/ericswain
Notes and image credits: Big megaphone: http://www.flickr.com/photos/enigmatic/3861438084/ Woman shouting: http://www.flickr.com/photos/tranchis/3708549622/ I Can’t Hear You: http://www.flickr.com/photos/kydd/3776119485/ Squirrel and shell: http://www.flickr.com/photos/44603071@N00/2664031467/ Binoculars: http://www.flickr.com/photos/gerlos/3119891607/ MediaLab survey: MediaLab 2009, via Gemma Went, www.redcubemarketing.com Coffee house conversation: http://www.flickr.com/photos/ktylerconk/2163760529/ Hot Soup and Conversation: http://www.flickr.com/photos/mymollypop/2645590591/ Jeremiah Owyang picture: http://www.flickr.com/photos/fdevillamil/3549935134/ Crowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/ Internet Cafe: http://www.flickr.com/photos/38692385@N03/3627938925/ Iphone: http://www.flickr.com/photos/misbehave/538367610/ Social Media Stats: econsultancy, Paul Isakson and Socialnomics: http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ http://paulisakson.typepad.com/planning/ Build relationships: http://www.flickr.com/photos/slava/992547455/ Talk to the Experts: http://www.flickr.com/photos/maile/1745480/ Chain Link: http://www.flickr.com/photos/mattimattila/4001221570/ Listening Statue: http://www.flickr.com/photos/c0t0s0d0/2365909612/ Gary Vaynerchuk at Affiliate Summit West 2009: http://www.flickr.com/photos/affsum/3231433003/ Stairway to Heaven: http://www.flickr.com/photos/extranoise/169187125/ Large crowd: http://www.flickr.com/photos/michale/201079617/ Chess pieces: http://www.flickr.com/photos/felipeskroski/873506582/ Light bulbs: http://www.flickr.com/photos/sookie/101363593/ Leadership Arrow: http://www.lumaxart.com Tape Measure: http://www.flickr.com/photos/aussiegall/286709039/ The Mullet Strategy: http://www.flickr.com/photos/heyjohngreen/2570368211/ Monitor man: http://www.flickr.com/photos/23912576@N05/2962194797/ Squirrel with sign: http://www.flickr.com/photos/44603071@N00/2620293564/in/set-72157594565919039 Special thanks to Gemma Went, Eric Qualman, Paul Isakson, and Olivier Blanchard whose work I stoleresearched for a number of the concepts in this presentation.