Social Media Overview for Cam Creative

What’s happening now
The
future
of
marketing

The old marketing is noisy

It does a lot of shouting at people

La lalala. I can’t hear you...

Re-thinking Marketing
Old Marketing
Telemarketing
Print Ads
Direct Mail
Trade Shows
TV/Radio Ads
Spam
Interruption!
New Marketing
SEO / SEM
Blogging
Social Media
RSS
Viral Videos
WOM / Recommend
Permission

The New Marketing is about being found where your customers are looking, when they are ready to buy.

Be found when and where your customers are looking
This means on the Internet and the lips of friends
The new marketing is about being found by customers when they are looking to buy what you are selling.

A recommendation from a friend would make 71% of people more comfortable with a product or service – more so than advertising (15%) or even personal experience (63%)
MediaLab

What is social media

It’s about people having conversations, connecting and engaging online.

Remember when connecting personally with customers was standard...

“(When it comes to social media) companies focus on the tools and technologies, yet fail to understand the behaviours of their own customers online. As a result, they miss the mark.”
Jeremiah Owyang
Forrester Research

Don’t focus
On the tools

The power of social media lies in people using these tools – the creation of self-organised communities of like-minded people– making it a good way for businesses to inform, understand and connect with the people who buy their products and services.

Why does Social Media matter?

By 2010 Generation Y will
outnumber Baby Boomers

96% of them have
joined a Social Network

2/3
Of the global Internet population visit social networks
http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint

Social Media has overtaken porn as the no. 1 activity on the Web

China
India
United States
facebook
Indonesia
Brazil
Pakistan
Bangladesh
If facebook were a country it would be the worlds 4th largest

80% of Twitter usage is on mobile devices
People update anytime, anywhere – imagine what that means for bad customer experience!

Can Social Media help my business?

Relationships

Authority

Links for search engines

Customer insights

The odd case study

Gary Vaynerchuk grew his family wine shop from $4 million to $50 million using social media.

$15k Direct Mail = 200 new customers
$7.5k Billboards = 300 new customers
$0 Twitter = 1,800 new customers
$0 Twitter = 1,800 new customers

sold $3,000,000 worth of computers on

Naked Pizza set a single day sales record using Twitter.
69% of sales - record day
15% of sales avg
85% of new customers
New “Twitter” sign
POS tracking/kiosk signup

Domino’s were slow to react – but pulled it out in the end.

What should I do?

Find your audience

Develop a strategy

Implement / Integrate

Management

Measure

But what if I make a mistake?

Monitor

“Your brand is no stronger than your reputation – and will increasingly depend on what comes up when you are Googled?.”
Alan Jenkins
Global Communication Consultant

So, to sum up:
Listen
Engage
Share
Strategise
Monitor
Measure
Be Real

Oh, I get it now...

Thank you!
Eric Swain
www.limenoodle.com
www.twitter.com/ericswain
www.facebook.com/eswain
www.linkedin.com/in/ericswain

Notes and image credits:
Big megaphone: http://www.flickr.com/photos/enigmatic/3861438084/
Woman shouting: http://www.flickr.com/photos/tranchis/3708549622/
I Can’t Hear You: http://www.flickr.com/photos/kydd/3776119485/
Squirrel and shell: http://www.flickr.com/photos/44603071@N00/2664031467/
Binoculars: http://www.flickr.com/photos/gerlos/3119891607/
MediaLab survey: MediaLab 2009, via Gemma Went, www.redcubemarketing.com
Coffee house conversation: http://www.flickr.com/photos/ktylerconk/2163760529/
Hot Soup and Conversation: http://www.flickr.com/photos/mymollypop/2645590591/
Jeremiah Owyang picture: http://www.flickr.com/photos/fdevillamil/3549935134/
Crowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/
Internet Cafe: http://www.flickr.com/photos/38692385@N03/3627938925/
Iphone: http://www.flickr.com/photos/misbehave/538367610/
Social Media Stats: econsultancy, Paul Isakson and Socialnomics:
http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics
http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics
http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
http://paulisakson.typepad.com/planning/
Build relationships: http://www.flickr.com/photos/slava/992547455/
Talk to the Experts: http://www.flickr.com/photos/maile/1745480/
Chain Link: http://www.flickr.com/photos/mattimattila/4001221570/
Listening Statue: http://www.flickr.com/photos/c0t0s0d0/2365909612/
Gary Vaynerchuk at Affiliate Summit West 2009: http://www.flickr.com/photos/affsum/3231433003/
Stairway to Heaven: http://www.flickr.com/photos/extranoise/169187125/
Large crowd: http://www.flickr.com/photos/michale/201079617/
Chess pieces: http://www.flickr.com/photos/felipeskroski/873506582/
Light bulbs: http://www.flickr.com/photos/sookie/101363593/
Leadership Arrow: http://www.lumaxart.com
Tape Measure: http://www.flickr.com/photos/aussiegall/286709039/
The Mullet Strategy: http://www.flickr.com/photos/heyjohngreen/2570368211/
Monitor man: http://www.flickr.com/photos/23912576@N05/2962194797/
Squirrel with sign: http://www.flickr.com/photos/44603071@N00/2620293564/in/set-72157594565919039
Special thanks to Gemma Went, Eric Qualman, Paul Isakson, and Olivier Blanchard whose work I stoleresearched for a number of the concepts in this presentation.

http://romeroads.blogspot.com	37
http://www.marketinginnovatie.org	23
http://palavras-cruzadas.blogspot.com	13
http://www.slideshare.net	12
http://www.olafmolenaar.com	6
http://palavras-cruzadas.blogspot.pt	5
http://www.digital-marketeers.org	4
http://olafmolenaar.posterous.com	3
http://socialmedianederland.com	3
http://palavras-cruzadas.blogspot.com.br	3
http://fwdto.us	3
http://romeroads.blogspot.com.es	2
http://www.romeroads.blogspot.com	2
http://metrosouthpd.wikispaces.com	1
http://www.palavras-cruzadas.blogspot.com	1
http://www.soup.io	1
http://www.mediarockets.com	1

Social Media Overview for Cam Creative

by Eric Swain on Nov 30, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

17 Embeds 120

Statistics

Social Media Overview for Cam Creative — Presentation Transcript