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Social<br />X<br />Social Business and learning from our communities<br />Eric Swain | CamCreative | 24 Feb, 2011<br />
0.<br />Remember<br />Marketing Is Broken<br />Noisy, pushy, tricky<br />Business Is Broken<br />Productivity = Quantity (...
radically interdependent<br />increasingly transparent<br />tightly hyper-connected<br />brutally hypercompetitive<br />vi...
1.<br />Social Media<br />
1.<br />Social Media<br />Trust<br />Connection<br />Community<br />
2.<br />“These tools don’t get socially interesting until they get technologically boring.”<br />- Clay Shirky<br />
The power of social media lies in people using these tools – the creation of self-organised communities of like-minded peo...
3.<br />SocialCRM<br />“The company’s response to the customer’s control of the conversation.”<br />- Paul Greenberg<br />
3.<br />SocialCRM<br />“The true value of SCRM is not listening or engaging, it is ACTIONABLE INSIGHTS.”<br />- Esteban Ko...
3.<br />SocialCRM<br />Business<br />“... actionable insights... that will help a business make their customers’ experienc...
4.<br />Responsiveness<br />Turns Value Propositions<br />Into Value Conversations<br />- UmairHaque<br />
The most responsive company in the world<br />1.<br />Decisions are effortless<br />3.<br />Democratic<br />Next Generatio...
5.<br />Democracy<br />Participative<br />Deliberative<br />Associative<br />Consensual<br />- UmairHaque<br />
3.1<br />SocialCRM<br />Business<br />actionable insights<br />Better marketing<br />Better service<br />Better products<b...
6.<br />Remember<br />Social Media risks being misused<br />Social Business could be transformative <br />
7.<br />Thanks<br />Eric Swain<br />+44 7773 798259<br />eric@spice.co.uk<br />@ericswain<br />
Credits:<br />Photos:<br />Tokyo AdWall: Vincent Van der Pas<br />Crowd Kiss: http://www.flickr.com/photos/acousticskyy/36...
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Social Business talk for CamCreative Feb 2011

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One look at how tapping into social communities can transform business

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  • Done badly
  • If done well
  • Value props = top down, take it or leave itValue convs = deeply democratic
  • Participation = those affected most by decisions have right to take part in them - Threadless, Walkers, JelliDeliberation = can reason, not just vote, to reveal diff perspectives and values - StarbucksAssociation = public spaces for deliberation , unencumbered by managerial fiat Consensus = through allowing dissent, maybe veto
  • Transcript of "Social Business talk for CamCreative Feb 2011"

    1. 1. Social<br />X<br />Social Business and learning from our communities<br />Eric Swain | CamCreative | 24 Feb, 2011<br />
    2. 2. 0.<br />Remember<br />Marketing Is Broken<br />Noisy, pushy, tricky<br />Business Is Broken<br />Productivity = Quantity (not Quality)<br />Top down, take it or leave it<br />Profiteering, short term-ism<br />
    3. 3. radically interdependent<br />increasingly transparent<br />tightly hyper-connected<br />brutally hypercompetitive<br />viciously volatile<br />http://bit.ly/gYGdO3<br />
    4. 4. 1.<br />Social Media<br />
    5. 5. 1.<br />Social Media<br />Trust<br />Connection<br />Community<br />
    6. 6. 2.<br />“These tools don’t get socially interesting until they get technologically boring.”<br />- Clay Shirky<br />
    7. 7. The power of social media lies in people using these tools – the creation of self-organised communities of like-minded people– making it a good way for businesses to inform, understand and connect with the people who buy their products and services. <br />
    8. 8. 3.<br />SocialCRM<br />“The company’s response to the customer’s control of the conversation.”<br />- Paul Greenberg<br />
    9. 9. 3.<br />SocialCRM<br />“The true value of SCRM is not listening or engaging, it is ACTIONABLE INSIGHTS.”<br />- Esteban Kolsky<br />
    10. 10. 3.<br />SocialCRM<br />Business<br />“... actionable insights... that will help a business make their customers’ experiences better...”<br />- Some Guy<br />
    11. 11. 4.<br />Responsiveness<br />Turns Value Propositions<br />Into Value Conversations<br />- UmairHaque<br />
    12. 12. The most responsive company in the world<br />1.<br />Decisions are effortless<br />3.<br />Democratic<br />Next Generation Agility<br />2.<br />
    13. 13. 5.<br />Democracy<br />Participative<br />Deliberative<br />Associative<br />Consensual<br />- UmairHaque<br />
    14. 14. 3.1<br />SocialCRM<br />Business<br />actionable insights<br />Better marketing<br />Better service<br />Better products<br />
    15. 15. 6.<br />Remember<br />Social Media risks being misused<br />Social Business could be transformative <br />
    16. 16. 7.<br />Thanks<br />Eric Swain<br />+44 7773 798259<br />eric@spice.co.uk<br />@ericswain<br />
    17. 17. Credits:<br />Photos:<br />Tokyo AdWall: Vincent Van der Pas<br />Crowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/<br />Quotes/Resources:<br />Clay Shirky: How social media can make history<br />Paul Greenberg: Time to Put a Stake in the Ground on Social CRM<br />Esteban Kolsky: The SCRM Roadmap<br />Some Guy: Social Media is dead; long live social CRM<br />UmairHaque: The New Capitalist Manifesto<br />
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