Blogging for People  Who Should   Eric Squair |  [email_address] [email_address] [email_address] [email_address]
www.bloggingforpeoplewhoshould.com  | eric@squair.ca Eric Squair
www.bloggingforpeoplewhoshould.com  | eric@squair.ca A brief  history of blogs Started as personal diaries in 1997, as “we...
www.bloggingforpeoplewhoshould.com  | eric@squair.ca What are the characteristics  of a blog?
www.bloggingforpeoplewhoshould.com  | eric@squair.ca Why should I blog?
www.bloggingforpeoplewhoshould.com  | eric@squair.ca What a blog can do  Deepen engagement with your network/supporters Es...
www.bloggingforpeoplewhoshould.com  | eric@squair.ca Steps to launching your blog
Steps to launching a blog 1. Come up with a plan
Steps to launching a blog 1. Come up with a plan
www.bloggingforpeoplewhoshould.com  | eric@squair.ca Steps to launching a blog 1. Come up with a plan 2. Read and follow o...
www.bloggingforpeoplewhoshould.com  | eric@squair.ca Steps to launching a blog 1. Come up with a plan 2. Read and follow o...
www.bloggingforpeoplewhoshould.com  | eric@squair.ca Steps to launching a blog 1. Come up with a plan 2. Read and follow o...
Steps to launching a blog 1. Come up with a plan 2. Read and follow other blogs 3. Write some content 4. Promote your blog...
www.bloggingforpeoplewhoshould.com  | eric@squair.ca Questions?
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Blogging for People Who Should

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A brief introduction to blogs and blogging, including a look at the differences between blogs and traditional static websites. Concludes with a brief 5 step guide to launching a blog.

Delivered by Eric Squair to the Toronto Net Tuesday event in March 2010. More info at www.bloggingforpeoplewhoshould.com

Published in: Technology, Design
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  • Hands up, who is blogging already?
  • First big political moment: resignation of Trent Lott, a segregationist Republican in the US.
  • Blogs vs. Websites 1. Written by a person, in the first person. 2. Organized chronologically. 3. Organized by categories or ‘tags’. 4. Encourages interaction and discussion. 5. Encourages subscribers or followers.
  • Q: what can it do for me? Deepen engagement with your network/supporters Establish you as an authority on specific topics Tell your story in an engaging way Increase traffic to your website Have your website show up in search engines
  • Do you notice anything about the progression of these goals? They take increasingly more work. That’s a quick answer to a common question: how long is this going to take me?
  • What you want to say, who you want say it to, and why. Find other blogs with related content, follow them and read them regularly, using RSS reader or twitter. Write a bit of content that will last: solve people’s problems, provide value.
  • What you want to say, who you want say it to, and why. Topics you are going to cover, key words associated with your blog, clear and specific idea of your audience. You can use personas.
  • What you want to say, who you want say it to, and why. Topics you are going to cover, key words associated with your blog, clear and specific idea of your audience. You can use personas.
  • Find other blogs with related content, follow them and read them regularly, using RSS reader
  • Write a bit of content that will last: solve people’s problems, provide value.
  • This will likely be one or more of Twitter, Facebook or LinkedIn
  • Use Google Analytics to evaluate who is coming to your site, from where, and what are they most interested in.
  • What you want to say, who you want say it to, and why. Find other blogs with related content, follow them and read them regularly, using RSS reader or twitter. Write a bit of content that will last: solve people’s problems, provide value.
  • Transcript of "Blogging for People Who Should"

    1. 1. Blogging for People Who Should Eric Squair | [email_address] [email_address] [email_address] [email_address]
    2. 2. www.bloggingforpeoplewhoshould.com | eric@squair.ca Eric Squair
    3. 3. www.bloggingforpeoplewhoshould.com | eric@squair.ca A brief history of blogs Started as personal diaries in 1997, as “web logs”. Blogging software made it as easy to publish to the web as to send an email. This was huge.
    4. 4. www.bloggingforpeoplewhoshould.com | eric@squair.ca What are the characteristics of a blog?
    5. 5. www.bloggingforpeoplewhoshould.com | eric@squair.ca Why should I blog?
    6. 6. www.bloggingforpeoplewhoshould.com | eric@squair.ca What a blog can do Deepen engagement with your network/supporters Establish you as an authority on specific topics Tell your story in an engaging way Increase traffic to your website Have your website show up in search engines
    7. 7. www.bloggingforpeoplewhoshould.com | eric@squair.ca Steps to launching your blog
    8. 8. Steps to launching a blog 1. Come up with a plan
    9. 9. Steps to launching a blog 1. Come up with a plan
    10. 10. www.bloggingforpeoplewhoshould.com | eric@squair.ca Steps to launching a blog 1. Come up with a plan 2. Read and follow other blogs
    11. 11. www.bloggingforpeoplewhoshould.com | eric@squair.ca Steps to launching a blog 1. Come up with a plan 2. Read and follow other blogs 3. Write some content
    12. 12. www.bloggingforpeoplewhoshould.com | eric@squair.ca Steps to launching a blog 1. Come up with a plan 2. Read and follow other blogs 3. Write some content 4. Promote your blog through social networks
    13. 13. Steps to launching a blog 1. Come up with a plan 2. Read and follow other blogs 3. Write some content 4. Promote your blog through social networks 5. Evaluate what is working and what is not
    14. 14. www.bloggingforpeoplewhoshould.com | eric@squair.ca Questions?

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