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Att uc newsletter issue 3

  1. 1. AT&T NewsletterIssue 3 Mobilizing Unified Communications Expanding UC Benefits to Empower Mobile Workers In a world This edition of the AT&T Unified where work is Communications Newsletter UC Comes Together on the something you highlights what those Mobile Handset do, not some capabilities can be, as well as “We’ve talked about Unified place you go, the steps you can take to move Communications and unified mobilizing the back-end apps and UC tools in-boxes for years. But where applications out to front-line users. It also it is finally happening is on the that drive your includes a complimentary copy handset, not in the data center, business is more important of a Gartner Report: “Key Issues and this is driving interest in than ever. for Mobile Applications, 2011.” business applications that don’t always require big investments While there can be great Together, they can help you at the back end.”1 value in releasing a sales force identify and overcome the 1 (Source: Gartner: “Key Issues for automation or ERP application challenges of developing Mobile Applications, 2011.” William Clark, April 2011.) from its fixed restraints, merely applications for a moving target focusing on bringing these tools of mobile devices and platforms, See the complimentary Gartner to the mobile environment limits as you empower mobile users in Report within this newsletter. your possibilities. this “work anywhere” world. The real opportunity today lies in combining these David Mingo, VP, AT&T Consulting mobilized applications with unified communications (UC) functionality and other status information to create a new breed of compelling applications and capabilities. Last time, we covered how communications-enabled business applications can speed business processes. This issue covers the value of extending those applications out to the mobile perimeter. Featuring research fromAT&T Newsletter - Issue 3, 2011
  2. 2. The Opportunities: Creating the Real-Time Enterprise There’s no question that the Figure 1. Sync Supply and Demand demand for mobile apps is growing strong and fast. According to Gartner, many enterprises will make multi- million dollar investments from 2011 to 2015.2 While we can only imagine what mobile apps will be capable of doing four years from now, they’re already doing some pretty amazing things right now by harnessing the power of UC. Mobile mashups. Mashups Source: AT&T blend data, visual representations and other capabilities derived These are just examples of how new applications can be created to connect people, from multiple sources – such as objects and places in ways not previously possible to remove human latency, back-end internal CRM or ERP increase business efficiency and enable the real-time enterprise. enterprise systems – to develop new and exciting services with indicators for the rest of the meters and heart monitors. This the potential for extraordinary account team. All these feeds is giving rise to a new class of business value. can be combined behind a intelligent mobile applications single user interface, accessible that can be created to sense, By combining a person’s from a smartphone. As a result, analyze and respond to a variety presence (or availability) the account lead has valuable of real-time events that can occur information with data from UC knowledge about the customer in a typical business day. apps and back-end systems, you and can consult with the rest can empower mobile workers of the sales team on any issues See figure 1 above for an with more relevant, real-time before walking into a sales example of how a mobile information to take actions and meeting with decision makers. implementation can integrate make decisions on the spot, presence and location-aware wherever that might be. Intelligent mobile apps. applications to sync supply and Taking it a step further, demand in real time. For example, a mobile mashup organizations are now merging for a salesperson may aggregate presence and application data feeds from a customer’s with other status information press announcements, key and shooting it across a wireless performance indicators (KPIs) network to an extended array for the business, the status of of devices – from vehicles and recent orders and presence vending machines to electric2 (Source: Gartner: “Key Issues for Mobile Applications, 2011.” William Clark, April 2011.)2 AT&T Newsletter - Issue 3, 2011
  3. 3. Challenges: Keeping Up with Change Increasing application Complex integrations. virtually all technology assets. development demands. Creating mobile applications Over the last few years, As mobile devices become that leverage the advanced employees have been pushing to the “devices of choice” and capabilities possible today use their personal smartphones smartphones get even “smarter” requires seamless integration to communicate and collaborate and easier to use, the demand between UC tools, business freely inside and outside the for mobile UC functionality and applications, networks and enterprise with customers, enterprise apps will continue to other technologies to provide partners and suppliers. escalate. This is especially true the optimal user experience. for younger workforces. Always This can challenge many IT needs mobile management eager to download the next new organizations trying to keep up and security tools to balance that app in their personal lives, they with the rapid innovation cycles freedom with tight security policies expect the same innovation, rapid in the marketplace. and controls. They need an easier development and ready access way to manage mobile devices from business apps. Internal IT Employees want the ease of over the air – from activating, organizations are finding it hard viewing a colleague’s presence configuring and updating them to keep up. data directly within the to securing and supporting them. enterprise application they’re To protect sensitive data, IT also Multiple mobile devices using to eliminate switching needs a way to remotely lock and and platforms. You may be back and forth between wipe lost or stolen devices and, if experiencing the “bring your mobilized applications. the device is company-owned, to own device to work” frenzy that’s For the IT department charged deactivate them when employees happening in most enterprises with mobilizing the applications, leave the company. today, which leaves developers this could mean developing with the challenge of creating complex interfaces between “Simultaneously, large shifts in mobile apps for an expanding array back-end enterprise apps and market share ... make placing of changing devices, platforms each new application pushed mobile application bets on and screen sizes. The time, staff out to mobile users. specific platforms difficult.”3 and budget demands on your development resources can be Mobile management and 3 (Source: Gartner: “Key Issues enormous. Even when you attempt security. At one time, IT tightly for Mobile Applications, 2011.” to standardize mobile platforms controlled and managed William Clark, April 2011.) and devices, the market shifts so often, it’s not always clear which direction to head.AT&T Newsletter - Issue 3, 2011 3
  4. 4. Approaching Mobility With so many “piece parts” making up the mobile application environment, it’s hard to know where to begin. AT&T solutions and services for UC and mobility can help you get started and guide you through your mobilization initiatives. Getting Ready Create a mobile UC strategy. Successful enterprise initiatives take careful planning. So, make sure you create a mobile UC It brings together five elements and UC tools. To mobile users, it strategy with key steps and that are key to enterprise looks like the data is coming from milestones. AT&T consultants mobility – devices, mobile just one system. can help you define a UC and middleware, management tools, mobility vision, roadmap and a development environment and Integrate in the middle. The action plan. an integration framework. mobile middleware within AT&T MEAP acts as a traffic cop for bi- Prioritize applications. Together, these elements directional communication between Determine which business interoperate with each other back-end applications and mobile apps offer the most return for and existing application devices. It extracts, transforms your mobilization efforts and environments for seamless and integrates application data investments. A good place to mobile connections and and presence information on key start is to target the apps and communication – helping you stakeholders, then pushes it out business processes that would bring a broad range of capabilities to the user in real-time – and in best benefit from incorporating and benefits to your organization. a format that’s easily viewable on presence or other UC tools into the mobile device requesting the the workflow. AT&T consultants Write once, deploy to information. Developers are freed can guide your stakeholders many. AT&T MEAP provides a from worrying about data flows through these exercises. ‘write once, deploy to many’ to specific devices because the development environment that middleware does the work. “MEAP platforms matured uses reusable components to from incomplete ‘boxes of free developers from writing code for each device. They can AT&T MEAP in Motion parts and tools’ into tightly With barcode-reader-equipped integrated, comprehensive write applications once and run them on a range of mobile Smartphones, airline agents development environments can scan tickets or online that manage the entire life devices, platforms and networks to accelerate app development purchase printouts to speed cycle of mobile development the check-in process, verify and deployment.”4 and keep up with change. ticket data with back-end Mobilize existing UC tools reservation systems, identify 4 (Source: Gartner “Key Issues a first-class flyer and IM the for Mobile Applications, 2011.” and business apps. For connections with existing closest driver for VIP shuttle William Clark, April 2011.) service to the gate. applications, there are pre-built application adapters in AT&T Bringing it All Together with MEAP. Developers can use these MEAP to write one user interface that The AT&T Mobile Enterprise combines information from Application Platform (MEAP) is multiple business applications designed for ‘any application to any device’ mobile deployments.4 AT&T Newsletter - Issue 3, 2011
  5. 5. Launch location-aware apps UC tools and mobile applications, A mobile-centric approach. and other capabilities. AT&T consider AT&T cloud solutions for Mobility is at the core of MEAP includes application fast provisioning, deployments and everything we do, not an programming interfaces (APIs) for scalability. You can provide mobile afterthought. AT&T delivers the requesting location information users with access from virtually best wireless coverage worldwide from GPS-enabled devices across anywhere on a variety of wired and has the nation’s fastest the network to help track field and wireless devices for a simple mobile broadband network (US), workers or assets. monthly fee. so we can handle the demands of enterprise-wide mobile rollouts. Based on an open and flexible Managed Services. AT&T can architecture, AT&T MEAP can ready implement, host and manage Integration expertise. Our multi- you for integrating other existing your UC solutions and mobile vendor system integration expertise and emerging mobile technologies applications. We can also manage and ‘any application to any device’ with your business applications your mobile device environment. approach can help you establish and UC tools. For example, AT&T the critical linkages and seamless Machine-to-Machine solutions Leveraging AT&T UC and communication exchanges can wirelessly connect millions of Mobility Expertise you need between business diverse devices to your network for When you work with AT&T, you applications, UC tools and mobile two-way communications between benefit from our UC, mobile devices – and without large time home-based water meters and application, networking and and financial investments in back- billing systems. integration expertise – a end integration. combination that’s hard to find Manage and protect. AT&T in one provider. Next Steps MEAP management tools provide AT&T can help you harness centralized, proactive and over- A single source for UC and the power of mobile UC to get the-air control of mobile devices mobility. A full range of UC and more value from your business and applications. These tools mobility services, from strategic applications, while bringing new include configuration and asset planning and mobile app capabilities and services to your management, software and development to deployment, mobile workers and your entire security updates and remote management, hosting and cloud enterprise. diagnostics. Centralized policy services. We also have vertical creation and enforcement helps industry experts who can guide Find out more about how our to guard against unauthorized your implementation using best- MEAP platform, UC portfolio, access to data. practice approaches. mobility services, machine-to- machine solutions and professional Lowering Complexity services can help empower your AT&T Cloud Services. Instead mobile users. of procuring and managing on- premises equipment to support To arrange for a mobility consultation or a Wireless Strategy & Technology Workshop contact your AT&T account representative. See Issue 1 of the AT&T Unified Communications Newsletter: Developing a Road Map for UC, featuring our Eight-Step Approach to UC Transformation. See Issue 2: Communications- Enabled Business Processes. Source: AT&TAT&T Newsletter - Issue 3, 2011 5
  6. 6. Complimentary Analysis from Gartner Key Issues for Mobile Applications, 2011 Given the rapid adoption of such as e-mail, voice and We’ve talked about unified mobile devices for a growing video. Mobile apps extend communications and unified range of applications, mobile the work time to areas like in-boxes for years, but where application development and travel time and beyond it is finally happening is on the sourcing are becoming even the normal work day and handset, not in the data center, more critical to IT, and Gartner time away from the desk. and this is driving interest in will continue to expand coverage, Handsets are being linked to business applications that don’t especially of vendors and cloud services that integrate always require big investments architecture, in 2011 and beyond. a number of communications at the back end. For example, modalities, and those they may just present the TOPIC DESCRIPTION communications modalities results of existing enterprise Wireless carriers and mobile are being linked to context to Web services on the handset handset and software platform make them more efficient. in a much more compelling vendors are making it more • They optimize line-of- and easy-to-use way than on economical and scalable for business processes, such as the desktop or on the laptop businesses to reach out with sales forces, field service, browser that they were originally improved content and value manufacturing, operations designed for — often driven by propositions to large numbers and logistics. This includes simple contextual information of consumers, and this is spilling both internal- and external- (such as location) provided back into the enterprise. The facing processes. Many automatically by the handset. tremendous advances in mobile organizations are in their device capabilities and ease of second generation of mobile Unified communications is not use (pioneered by the iPhone, applications or beyond. The the only place where the Web and exemplified by the iPad) are global economic slump is making a difference. Web driving a great deal of enterprise slowed growth in mobile approaches and technologies awareness and interest in mobile enterprise applications; for AD will continue to converge applications — purely as a result however, the growth with mobile (e.g., the availability of employees (often senior) continues to be stronger of support for HTML5 on mobile being exposed to very simple, than the overall application devices). Augmented reality very useful and sometimes very market, as most organizations capabilities in browsers will powerful consumer applications update their employee-facing create new user experience from application stores. mobile applications once (UX) paradigms for mobile, and Simultaneously, large shifts in every four to five years. IT organizations will need to market share (Android surpassing • They reach out broadly to transition to a new blend of skills. Symbian in 2010, for example) consumers, business partners make placing mobile application and business customers. Mobile has shown that bets difficult. Technologies like the Many enterprises will applications were ill-designed combination of HTML5, JavaScript make multimillion-dollar for a variety of screen options and CSS3 are allowing Web investments from 2011 to that users may find in their work developers to craft new mobile 2015. Globally, the impact device portfolios. The problem applications faster than ever. will be huge. In “Dataquest has now appeared in the large Insight: Application Stores; screen areas as standards Mobile applications are becoming The Revenue Opportunity move from HDMI to DisplayPort more influential in enterprises in Beyond the Hype,” we resolutions, leaving many three ways: estimate that there will websites centered on the screen • They improve the efficiency be 51 billion applications with large black bands on either and effectiveness of downloaded during the side, wasting screen real estate. knowledge workers by 2008 to 2013 time frame, The challenge for application providing new or improved which will generate $72 developers is developing a single accessibility across billion in revenue. website that can adapt to these collaboration applications,6 AT&T Newsletter - Issue 3, 2011
  7. 7. different needs and support the upcoming age of the movable UX, a process whereby a cloud-based UX can be easily moved from device to device as the user sees fit. Enterprises need to balance the need to move quickly in the mobile consumer area, considering the risks inherent in an emerging technology-based market, particularly with fragmentation in this case. In the mobile enterprise area, organizations WHY THIS IS IMPORTANT to do this. Organizations will be need to take a measured Mobile AD is at the center searching for ways to lower the approach that addresses the of much of new consumer- cost of mobile applications, but ongoing challenges of support facing IT AD spending. Mobile will also need to keep looking costs and the consumerization of applications are a very hot and for ways to improve top-line application and device platforms. risky topic for IT organizations. business results, since new End users’ and consumers’ UX mobile applications focused on Although mobile applications expectations will continue to employees can yield as much impact other IT investments rise rapidly, but security, battery as 500% annualized ROI. Mobile in many enterprises, they are life, fragmentation of device/OS consumer applications enable usually evaluated, implemented markets and toolsets/skills must businesses to reach millions of and funded in tactical silos. be considered. Even the delivery consumers at times and in ways Gartner sees mobile applications of content and applications that were impossible before. as a convergence point for is changing rapidly as app This requires a multifaceted the integration of many stores and cloud offerings give view, which, from a business independent technologies and more options to developers. perspective, looks at workforce business efforts, especially in Enterprises need to know when segmentation and business unified communications and to insource and outsource, processes, as well as at hard collaboration (UCC) platforms and need to know the right costs (such as the evaluation and context-aware computing, questions to ask when it comes of maturing commercial off- where we are beginning to to mobile architectures, business the-shelf [COTS]; packaged see investments in location plans and skill sets. mobile applications; ongoing servers, presence engines, development and customization social-computing platforms, KEY ISSUE DESCRIPTIONS costs; project and change security platforms and mobile management; help desk and Key Issue: What policies, communications, which will provisioning; and software evolve to bring context-enriched processes, skills, financial licensing, hardware and services to end users. Given the analysis and management networking). significant growth, and these techniques will be necessary key relationships between to justify, develop, source, Maintaining the appropriate mix mobile applications and other deploy, govern and support of skills will be based partially IT investments and business mobile applications? on the vertical industry (which processes, enterprises will need Mobile applications need to dictates the types of mobile to pay increasing attention to be financially justified, and applications that are necessary). the four Key Issues outlined in organizations need frameworks Economic pressures will mean this research.AT&T Newsletter - Issue 3, 2011 7
  8. 8. that many business-to-employee also increased investments (albeit influence the overall development (B2E) mobile application more modestly) in platforms approach and skill sets projects will undergo greater and tools for developing mobile needed? Organizations that scrutiny, requiring more due enterprise application platforms previously opted to minimize diligence than in previous (MEAPs), and in packaged mobile the development of native years. Mobile B2C represents application platforms. Covered mobile applications have been a second “Internet gold rush,” from 1998 through 2002 as prompted to reconsider, due to where companies must have a “wireless application gateways,” the popularity of app stores. App consumer presence, yet where and from 2002 through 2008 as stores then present complexity the ways to make money with “multichannel access gateways,” at two levels: for consumer- applications is still being defined. MEAP platforms matured from facing apps, the need to provision These emerging opportunities incomplete “boxes of parts for multiple app stores, or to in business-to-consumer (B2C) and tools” to tightly integrated, select vendors or platforms that mobile applications mean that comprehensive development aggregate; and for enterprise organizations will have to gauge environments that manage apps, the need to create private when to scale successful pilots, the entire life cycle of mobile app stores. and when to commence and development and deployment. cease mobile marketing and Cross-platform development will At the same time, the increased application support. become increasingly important, leverage of mobile development and will raise the requirements platforms and middleware will Planned Research: for MEAP and MCAP offerings. mean that independent software Besides development platforms, vendors (ISVs) in CRM, ERP and The total cost of ownership (TCO) network technologies, advances in supply chain management (SCM) and value of investment (VOI) of screens and displays, app stores, will be able to better create mobile applications can vary by input methodology, augmented useful mobile extensions to an order of magnitude, based reality and sensors will allow their product lines — a marked on approach and ambition level. new capabilities or extensions for improvement from earlier Our research in this area will mobile applications. attempts that just relied on portal include a new Magic Quadrant or database synchronization on mobile device management, How will mobile application technologies. Outside of case studies, Toolkits and technologies, development best practices for managing platforms and architectures investments, policies and evolve, and how will they skills from four views: process improvement, mobile workforce segmentation, the consumer and as a portfolio of services, where mobile application enablement is assessed alongside voice. Key Issue: How will technologies, development platforms and architectures that enable and support mobile applications evolve? A second wave of innovative vendors, centered on maturing cross-compilation, Web and cloud techniques, is competing to become significant mobile consumer application platform (MCAP) vendors. This trend accelerated in 2010, in particular around HTML5, and enterprises8 AT&T Newsletter - Issue 3, 2011
  9. 9. development, adoption and interest in location technologies — including cellular-based, wireless-LAN (WLAN)-based and GPS GIS — will continue to provide opportunities to increase mobile application capabilities. Virtualization, advances in rich- client technologies, software- defined radio and Session Initiation Protocol (SIP) will be increasingly considered for possible long-term impact to mobile application capabilities. Planned Research: Analysis in 2011 will cover the implications of the deeper rollouts of third-generation (3G) cellular, Long Term Evolution, fourth-generation risk and experimentation More broadly, UCC applications (4G) and WLAN networks in are the norm. In other areas, are beginning to show that areas such as mobile video, mobile applications are deeply they can provide similar mobile architectures (including entrenched in critical business benefits by tying themselves thin, thick, rich, streaming, processes, so refinements that to communications-enabled messaging and no-client), sensor hold considerable promise may business processes. Formerly, and location technologies. It need to be finessed over time. wireless e-mail, wireless phone will also cover the impact of new networking technologies calls, electronic meetings, Organizations cannot just view telepresence and other similar and hardware, mobile OSs, mobile applications as a bolt-on communications were seen smartphone virtualization and capability; they must examine as luxuries. However, as our browser platforms. linkages in functional areas normal systems are burdened (such as CRM, e-commerce and by complexity, the ability to Key Issue: How will m-commerce initiatives; field step outside these systems and enterprises apply wireless service management solution handle exceptions is becoming technologies and mobile implementations; and mobile an important component of devices to best run, grow sales force automation), in first-class customer service or transform consumer- or business areas (such as how and efficient supply chains. employee-facing business mobile applications affect the Examples of mobile applications applications and processes? value proposition to consumers) that enable this are cellular Organizations can staff IT or and from a human aspect (for telemetry and smart products select good system integration example, how consumers or that help businesses completely partners, and understand mobile employees will adopt mobile redefine processes. technologies and vendors, yet applications, such as mobile still fail to reach their potential education that includes Planned Research: where mobile applications are interactive video). This research concerned. The crux of this will cover the mobile server Gartner will assess broad- challenge is that there is no and client capabilities, and the based applications (such as blanket rule for applying wireless challenges in mapping where mobile e-mail) and “horizontal” and location technologies. In these capabilities add the most applications (such as sales some businesses or business value from the perspective force applications or mobile units, mobile applications need of broad enterprise mobility, commerce), as well as specific to be assessed through the rather than from narrow silos of vertical-focused mobile eyes of an entrepreneur, where specialized vertical processes.AT&T Newsletter - Issue 3, 2011 9
  10. 10. applications. We’ll look at examples where mobile applications tie into communications- enabled business processes or mobile unified communications to bridge and enhance the efficiency and effectiveness of how organizations deal with structured tasks and ad hoc or unstructured collaboration. Key Issue: What will the vendor landscape be for sourcing, securing or building mobile applications and systems? This is a rapidly changing landscape, with considerable partnership competition. Vendors range from the largest ISVs, Web AD vendors and mobile service providers to mobile middleware and platform specialists, COTS offerings, wireless e-mail and messaging, security vendors, location (GPS and GIS) vendors, Planned Research: MEAPs and HTML approaches and WLAN and networking against each other as these vendors. In particular, app stores, This area will be covered by technologies and approaches both public and private, will be Magic Quadrants on MEAPs, converge, as well as the short- important influences. MCAPs, and updated packaged and long-term costs and risks. mobile application platform Vendors covered will include Innovation and growth MarketScope vendors, and Apple, Microsoft, SAP, Google, opportunities for vendors vendor analyses of wireless Yahoo, Oracle, IBM, Nokia, Sybase, mean that market offerings e-mail vendors. It will also be RIM, Cisco, Adobe and Citrix will become more chaotic and covered by Critical Capability Systems, as well as vendors fragmented. The atmosphere analyses and advice on related in areas such as ruggedized in enterprises is that Apple, vendors that provide mobile handheld devices and wireless Nokia/Microsoft and Google will security and mobile device e-mail. continue to compete to erode management, as well as their Research In Motion’s (RIM’s) impact on mobile application RELATED KEY INITIATIVE(S) natural base in mobile enterprise viability and TCO. Gartner • Mobile enterprise strategy applications, while RIM, Nokia/ will also expand coverage on — the planning needed Microsoft, HP and others will mobile device management, to capitalize on the rapid attempt to match Apple and security and compliance. innovation and end- Google’s momentum in mobile Some enterprises may need to user demand for wireless consumer applications. compare vendors of MCAPs, technologies. Source: Gartner RAS Core Research Note G00211572 , William Clark, 15 April 201110 AT&T Newsletter - Issue 3, 2011
  11. 11. About AT&TAT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&Toperating companies – are the providers of AT&T services in the United States and around the world. Witha powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&Tis a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader inmobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide ofany U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advancedTV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based businesscommunications services is one of the most advanced in the world. In domestic markets, AT&T AdvertisingSolutions and AT&T Interactive are known for their leadership in local search and advertising.Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries andaffiliates is available at This AT&T news release and other announcements are available at and as part of an RSS feed at follow our news on Twitter at @ATT. Find us on Facebook at to discovermore about our consumer and wireless services or at to discover moreabout our small business services.Mobilizing Unified CommunicationsExtending the UC Value to Increase Business Velocity is published by AT&T. Editorialsupplied by AT&T is independent of Gartner analysis. All Gartner research is © 2011 byGartner, Inc. All rights reserved. All Gartner materials are used with Gartner’s permission.The use or publication of Gartner research does not indicate Gartner’s endorsement ofAT&T’s products and/or strategies. Reproduction or distribution of this publication in anyform without prior written permission is forbidden. The information contained herein hasbeen obtained from sources believed to be reliable. Gartner disclaims all warranties asto the accuracy, completeness or adequacy of such information. Gartner shall have noliability for errors, omissions or inadequacies in the information contained herein or forinterpretations thereof. The opinions expressed herein are subject to change withoutnotice. Although Gartner research may include a discussion of related legal issues, Gartnerdoes not provide legal advice or services and its research should not be construed orused as such. Gartner is a public company, and its shareholders may include firms andfunds that have financial interests in entities covered in Gartner research. Gartner’s Boardof Directors may include senior managers of these firms or funds. Gartner research isproduced independently by its research organization without input or influence from thesefirms, funds or their managers. For further information on the independence and integrityof Gartner research, see “Guiding Principles on Independence and Objectivity” on itswebsite,© 2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all otherAT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&Taffiliated companies. All other marks contained herein are the property of their respectiveowners. AT&T Proprietary Information - The information contained in this Newsletter is notfor use or disclosure outside of AT&T and their respective affiliates.Note: This Newsletter is sponsored by AT&T. Whilst every reasonable effort has beentaken to verify the accuracy of its content, such content is provided for informationonly (i.e. content not legally binding). Please contact your AT&T representative if youhave a specific query.AT&T newsletter - Issue 3, contact us please visit: