ERIC SHEARIN email@example.com | cell 619.992.3126 3940 Dove Street #318, San Diego, CA 92103 www.linkedin.com/in/ericshearin www.ericshearin.net Resume Highlights
ProfileInnovative, creative communications professional with over 14 years of in-houseand agency experience looking to transition into marketing or advertising.Proficient at translating complex corporate, medical, and scientific informationfor business and creative teams. Proven ability to encourage conceptual thinkingwhile feeding the creative process to turn ideas into results that exceedexpectations. Calm and centered under tight deadlines while maintaining astrong focus on innovation and quality. Team player who strives to bring out thebest in his colleagues throughout the lifecycle of a project.Skills• Strategy / Business Development • Key Message Development• Corporate Communications • Marketing Communications• Web Strategy and Program • Public Relations Management • Medical Education• Branding • Online Education
Marketing Communications / Branding• Demonstrated proficiency in translating complex business concepts from executives and scientists to graphic designers and web developers to create content understandable and appealing to all important audiences. Instrumental in the development of integrated communications materials for various companies including, websites, fact sheets, exhibits, slide presentations, annual reports, press releases, executive scripts, and Q&A documents.• Managed corporate communications and public relations through the clinical development, FDA approval and US market launch of two first-in-class diabetes products that generated over $80 million in first-year sales. Acted as sole communications representative on inter-company marketing committees for major drug development collaborations. Supervised multiple public relations and communications agencies. Received inaugural “Excellence in Marketing and Alliance Teamwork” award for role in prominent drug development and commercialization partnership.
Marketing Communications / Branding (cont.)• Led corporate rebranding project for a public company, including oversight of $500,000 budget and coordination of company executives and external agencies. Instrumental in the rollout and education of employees on new branding guidelines.• Handled all aspects of community outreach programs at a non-profit technology organization, encompassing grant writing, budget management, design and production of communications pieces, and solicitation of donated goods and services.• Organized and participated in multiple investor road shows during public stock offerings, including investor identification and outreach, briefing and coordination of executive team, and post-trip follow-up.
Strategy / Business Development• Directed the launch of a new corporate venture in medical education, including branding, website strategy, proposal planning/writing, budget creation, and business development.• Developed concepts for complex medical education initiatives encompassing proposal development, budget creation, and promotion to potential funders.• Created media and investor communications plans, encompassing corporate and product-specific needs, for a publicly traded company.• Introduced an annual investor reception at a major investor conference, providing a platform for educating investors around complicated research topics, and raising awareness of the company name.
Web Strategy / Development• Spearheaded development of complex medical education website from the ground up including management of creative and website development teams, marketing strategy, and content discussions with nationally prominent physicians.• Authored and redesigned the corporate website of a public company from the bottom up to improve quality of information and ease of use.• Led numerous website redesign projects to improve navigation, quality of content, feedback/analytics, and overall user experience.
Project Management• Successfully executed the first meeting and exhibition of a public health non- profit organization, including certification of content for medication education credit, raising over $50,000 in revenue.• Oversaw the development and distribution of annual and quarterly reports, proxy statements, and other SEC regulated external communications for a public company, including management of the proxy vote process and orchestration of annual meetings.• Supervised the development, execution, and staffing of exhibits at major medical and investor conferences.
Management / Operations• Directed a staff of five to execute grant-awarded educational activities from inception to delivery, develop outcomes reports for supporters, and analyze program data to identify future program needs.• Provided mentoring, coaching and employee development to multiple direct and indirect reports.• Improved processes of various internal activities resulting in significant cost savings to companies. Redesigned format and update process of non-profit membership directory resulting in a 40% increase in directory sales.• Created standard operating procedures to build efficiency and reduce errors in web and promotional content management for medical communications companies.
Professional ExperienceMedikinetics, LLC - San Diego, CA 2009 - 2011Executive Director, Educational ServicesShearin Consulting - San Diego, CA 2005 - 2009Communications ConsultantAmylin Pharmaceuticals, Inc. - San Diego, CA 1999 - 2005Sr. Manager, Corporate Communications and Investor Relations (2003 – 2005)Manager, Investor Relations (2001 – 2003)Senior Administrator, Corporate Development (1999 – 2001)San Diego Regional Technology Alliance - San Diego, CA 1998 - 1999Program Manager, Community Outreach ProgramsAmylin Pharmaceuticals, Inc. - San Diego, CA 1997 - 1998Administrator, Medical MarketingThe Association of State and Territorial Health Officials - Washington, D.C. 1994 -1996Special Projects Coordinator and Meeting Planner
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