The Future of Social Technology And why it matters to you. Presented by Eric Schlissel Social Media Strategist ericschlissel.com

Topics of Discussion Brief history and overview of Social Networking and Social Media Current state of the Social Internet What the future portends Why does this matter? What should I consider? What should I not consider? Now what?

Brief history and overview of Social Networking and Social Media

Current state of the Social Internet

What the future portends

Why does this matter?

What should I consider?

What should I not consider?

Now what?

Who is this guy? Founder of several tech and social media companies: Geek Teknologies TalentPages Omotion Social Platform Social Media Strategist

Founder of several tech and social media companies:

Geek Teknologies

TalentPages

Omotion

Social Platform

Social Media Strategist

I’m also a Fun Guy Sorry for the pun.

Sorry for the pun.

A (brief) History of Social Media

A (brief) History of Social Media Social Networking is not new

Social Networking is not new

A (brief) History of Social Media Digital communication began with email

Digital communication began with email

A (brief) History of Social Media It also began with BBSes (we’ll skip DARPA, etc.)

It also began with BBSes

(we’ll skip DARPA, etc.)

A (brief) History of Social Media It also began with Usenet

It also began with Usenet

A (brief) History of Social Media Then we started going to websites

Then we started going to websites

But wait a minute… … Where did the conversation go?

… Where did the conversation go?

Web 2.0 and Social Media Let’s try this again (this time with more buzz words)

Let’s try this again (this time with more buzz words)

Web 2.0 and Social Media Thank you Dion Hinchcliffe

Web 2.0 and Social Media “ Social Networks” (redundant?)

“ Social Networks” (redundant?)

The Future of Social Media

The Future of Social Media “ Website” implies “Social” Examples: MyBlogLog (Yahoo) OpenSocial (Google) Dozens of more startups

“ Website” implies “Social”

Examples:

MyBlogLog (Yahoo)

OpenSocial (Google)

Dozens of more startups

The Future of Social Media Portable Profiles & Data Portability My data should be cross-network I hate data entry Respect context! Example: Linked in for business Facebook for pleasure Don’t mix business and pleasure Data ownership Are my comments my property?

Portable Profiles & Data Portability

My data should be cross-network

I hate data entry

Respect context!

Example:

Linked in for business

Facebook for pleasure

Don’t mix business and pleasure

Data ownership

Are my comments my property?

The Future of Social Media Aggregation and Filtering

Aggregation and Filtering

The Future of Social Media A few new evolutions of note: Multi-lateral real-time communications Twitter Lifestreams FriendFeed People Powered Content Hey, my cell phone has a camera!

A few new evolutions of note:

Multi-lateral real-time communications

Twitter

Lifestreams

FriendFeed

People Powered Content

Hey, my cell phone has a camera!

The Future of Social Media Location, location, location GPS in everything Makes Wherigo easier to use Location based content Localized discovery Geocaching is implied by location SNSes adapt to local Yelp, brightkite, Whrrl

Location, location, location

GPS in everything

Makes Wherigo easier to use

Location based content

Localized discovery

Geocaching is implied by location

SNSes adapt to local

Yelp, brightkite, Whrrl

The Future of Social Media The iPhone matters This will change the game.

The iPhone matters

This will change the game.

Why Does this Matter?

Why Does this Matter? Go where the people are People travel less Gets you involved with the local community Increase awareness of your gardens Enhance visitor satisfaction Persist the visitor experience

Go where the people are

People travel less

Gets you involved with the local community

Increase awareness of your gardens

Enhance visitor satisfaction

Persist the visitor experience

Why Does this Matter? This is the new conversation, be a part of it.

This is the new conversation, be a part of it.

What Should I Consider?

What Should I Consider? Blogs They work. Syndication Propagation Search engines love them People like to talk

Blogs

They work.

Syndication

Propagation

Search engines love them

People like to talk

What Should I Consider? Photo Journals People like pictures People like to talk Live Web Cams Millions of people watch zoos, eagles and wildlife online Time lapse cameras

Photo Journals

People like pictures

People like to talk

Live Web Cams

Millions of people watch zoos, eagles and wildlife online

Time lapse cameras

What Should I Consider? Simple rules of being social: Be authentic Be open Solicit feedback Include the community Let everyone know Don’t be annoying Have fun.

Simple rules of being social:

Be authentic

Be open

Solicit feedback

Include the community

Let everyone know

Don’t be annoying

Have fun.

On the Horizon Opt-in location based content Passive interaction Global tagging GPS tagged photos Direct content uploads from mobile devices Automated taste-making

Opt-in location based content

Passive interaction

Global tagging

GPS tagged photos

Direct content uploads from mobile devices

Automated taste-making

On the Horizon Killer Robots

Killer Robots

What Should I Not Consider?

What Should I Not Consider? Widget Mania Please stop throwing vampire Jedi’s at me

Widget Mania

Please stop throwing vampire Jedi’s at me

What Should I Not Consider? Useless information We still don’t care about your cat

Useless information

We still don’t care about your cat

Now What? Start now, but be smart Ask your visitors, they like to talk

Start now, but be smart

Ask your visitors, they like to talk

Thank you! Feel free to email Follow my lifestream Read my blog Subscribe to my news feeds ericschlissel.com [email_address]

Feel free to email

Follow my lifestream

Read my blog

Subscribe to my news feeds

ericschlissel.com

[email_address]