What	  is	  agile	  	  marke.ng?	  	  A	  high-­‐communica-on,	  low-­‐documenta-on,	  rapid	  itera-on	  process	  .	  I...
agile	  |	  tradi.onal	  Validated	  learning	  |	  opinions	  &	  conven-ons	  Customer	  focused	  collabora.on	  |	  si...
agile	  |	  tradi.onal	  Validated	  learning	  |	  opinions	  &	  conven-ons	  Customer	  discovery	  |	  sta-c	  predic-...
agile	  |	  tradi.onal	  Flexible	  |	  rigid	  planning	  Responding	  to	  change	  |	  following	  a	  plan	  	  
agile	  |	  tradi.onal	  Adap.ve	  &	  itera.ve	  |	  big	  bang	  campaigns	  Many	  small	  experiments	  |	  a	  few	  ...
 	  “We	  use	  Facebook	  as	  a	  research	  plaForm…we	  just	  put	  stuff	  out	  there	  and	  learn	  from	  the	  r...
agile	  |	  tradi.onal	  Customer	  focused	  collabora.on	  |	  silos	  &	  hierarchy	  	  
 	  	  	  	  “Successful	  adap-ve	  organiza-ons	  have	  social	  media,	  on	  average,	  embedded	  and	  opera-ng	  a...
 “It’s	  not	  the	  strongest	  of	  the	  species	  that	  survive,	  nor	  the	  most	  intelligent,	  but	  the	  one	...
Thank	  you!	                               Eric	  Sangerma	  esangerma@webagecorp.com	  www.ericsangerma.com	  www.twiSer...
resources	  	  	  	  Agile	  Marke.ng	  Blog	  hSp://www.agilemarke-ng.net/	  Jim	  Ewel’s	  blog	  	  ScoE	  Brinker’s	  ...
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Social Media the Agile Way
Upcoming SlideShare
Loading in …5
×

Social Media the Agile Way

1,806 views
1,728 views

Published on

This is the deck from our latest Agile Marketing Meetup in Shanghai. A quick presentation about incorporating Agile Principles into Social Media Management with examples of successful social media campaigns and social media fails.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,806
On SlideShare
0
From Embeds
0
Number of Embeds
986
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media the Agile Way

  1. 1.  What  is  agile    marke.ng?    A  high-­‐communica-on,  low-­‐documenta-on,  rapid  itera-on  process  .  It  is  designed  to  provide  more  frequent,  more  relevant,  and  highly  measureable,  marke-ng  programs.  And  the  Goals  Are…  
  2. 2. agile  |  tradi.onal  Validated  learning  |  opinions  &  conven-ons  Customer  focused  collabora.on  |  silos  &  hierarchy  Adap.ve  &  itera.ve  |  big  bang  campaigns  Customer  discovery  |  sta-c  predic-on  Flexible  |  rigid  planning  Responding  to  change  |  following  a  plan  Many  small  experiments  |  a  few  large  bets    
  3. 3. agile  |  tradi.onal  Validated  learning  |  opinions  &  conven-ons  Customer  discovery  |  sta-c  predic-on    
  4. 4. agile  |  tradi.onal  Flexible  |  rigid  planning  Responding  to  change  |  following  a  plan    
  5. 5. agile  |  tradi.onal  Adap.ve  &  itera.ve  |  big  bang  campaigns  Many  small  experiments  |  a  few  large  bets    
  6. 6.    “We  use  Facebook  as  a  research  plaForm…we  just  put  stuff  out  there  and  learn  from  the  response”    Lesya  Lysyj  -­‐  Heineken  CMO               "A  really  interes-ng  conversa-on  starts  a  campaign.   Were  moving  from  a  -me  where  campaigns  were   planned  to  a  -me  where  we  adjust  for  the  moment.”     Dick  Costolo  -­‐  TwiSer  CEO    
  7. 7. agile  |  tradi.onal  Customer  focused  collabora.on  |  silos  &  hierarchy    
  8. 8.          “Successful  adap-ve  organiza-ons  have  social  media,  on  average,  embedded  and  opera-ng  across  17  different  departments.  ”    Al-meter  Group  Report  (Sept  2012  –  US)            
  9. 9.  “It’s  not  the  strongest  of  the  species  that  survive,  nor  the  most  intelligent,  but  the  one  most  responsive  to  change”   Charles Darwin
  10. 10. Thank  you!   Eric  Sangerma  esangerma@webagecorp.com  www.ericsangerma.com  www.twiSer.com/ericsangerma  
  11. 11. resources        Agile  Marke.ng  Blog  hSp://www.agilemarke-ng.net/  Jim  Ewel’s  blog    ScoE  Brinker’s  Blog:  hSp://www.chiefmartec.com/    HubSpot’s  Agile  Marke.ng  Presenta.on  hSp://www.slideshare.net/HubSpot/agile-­‐for-­‐marke-ng-­‐final        hEp://sociable.co/social-­‐media/heres-­‐what-­‐not-­‐to-­‐do-­‐four-­‐great-­‐examples-­‐of-­‐social-­‐media-­‐fails/    Greg  Meyer’s  Posts  on  Agile  Marke.ng  hSp://gregmeyer.wordpress.com/?s=agile+marke-ng      Awesome  SEOMoz  WBF:  hSp://www.seomoz.org/blog/agile-­‐marke-ng-­‐whiteboard-­‐friday    Jon  Coleman  Deck  from  Moz  Con  :  hSp://www.slideshare.net/jcolman/agile-­‐marke-ng-­‐4-­‐principles-­‐and-­‐13-­‐hacks-­‐seomoz-­‐mozcon-­‐2012    Some  of  the  slides  -tles/ideas  were  borrowed  from  the  following  post  from  Meghan  Keaney  Anderson:    hSp://blog.hubspot.com/blog/tabid/6307/bid/31908/The-­‐Tac-cs-­‐You-­‐Need-­‐to-­‐Capitalize-­‐on-­‐the-­‐Fast-­‐Pace-­‐of-­‐Social-­‐Media.aspx        

×