The Evolution of Shopping
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The Evolution of Shopping

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The Evolution of Shopping Presentation Transcript

  • 1. THE EVOLUTION OF SHOPPING February 2012 PREPARED BY: Architect Partners Dr. Phil Hendrix (IMMR) Special Thanks to Deepak Ravichandran
  • 2. TABLE OF CONTENTSSHOPPING IS EVOLVING .............................................................................................................................................. 3FRAMEWORK FOR UNDERSTANDING INNOVATION ................................................... 10INNOVATORS ................................................................................................................................................................................... 13 2
  • 3. SHOPPING IS EVOLVING 3
  • 4. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORSMOBILE DEVICES ARE BECOMING INTEGRAL TO SHOPPING ... ONLINE IN - STORE MOBILE 4
  • 5. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ... COMPLEMENTING BOTH IN-STORE AND ONLINE.IN -STORE ONLINE BRANDS MOBILE MOBILE Rewards Zone Store 5
  • 6. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ALSO, LOCATION AWARENESS IS NOW A GIVEN ... 6
  • 7. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ... AND SOCIAL SIGNALS BRING NEW INSIGHTS.WORD-OF-MOUTH TURBOCHARGEDCAN CONVEY PURCHASE INTENTDEMONSTRATES INTERESTS AND DESIRESPROVIDES REAL-TIME CUSTOMER FEEDBACK 7
  • 8. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS WHY SHOULD RETAILERS & BRANDS CARE?INCREASE TRAFFIC Get customers shopping, in your storeINCREASE CONVERSION Get customers to buy nowINCREASE TRANSACTION SIZE Get customers to buy moreIMPROVE SATISFACTION Get customers to repeat ONLINE STORE MOBILE 8
  • 9. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS KEY THEMES DRIVING INNOVATIONSHOPPING AS AN INTEGRATED Integrating in-store, on-line and mobileEXPERIENCE shopping increasingly essential.PERSONALIZED MARKETING Marketing messages are everywhere and increasingly personalized.EASIER OPTION DISCOVERY Customers embracing powerful mobileAND PRE-PURCHASE RESEARCH shopping tools, resources and information. Happening both outside and inside stores.HARVESTING DATA AND Collecting data and converting into actionableTRANSLATE INTO INSIGHTS insights and actions, increasingly real-time. Mobile, location and social bring new, extremely valuable datasets. 9
  • 10. FRAMEWORK TO UNDERSTAND INNOVATION 10
  • 11. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS THE FUNDAMENTALS OF SHOPPING STILL STAND ... ATTRACT CUSTOMER ENCOURAGE HELP THEM REPEAT LEARN ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 11
  • 12. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS SO, LET’S USE THIS FRAMEWORK FOR CONTEXT ATTRACT CUSTOMER ENCOURAGE HELP THEM REPEAT LEARN ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 12
  • 13. INNOVATORS 13
  • 14. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERADVERTISING ENCOURAGE PROMOTION HELP THEMLocation Specialist REPEAT Coupons LEARNSearch + SEM Deals ENCOURAGE & CONVERT TODisplay & MANAGE SOCIAL Flash Sales PURCHASERIn-Application SIGNALS CREATE SOCIAL SIGNALS HELP SUGGEST THEM ADDITIONALSocial PAY PURCHASESVideo MARKETINGSMS / Text MANAGEMENTEmail E-/MOBILE COMMERCE 14 PLATFORM
  • 15. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERREVIEWS ENCOURAGE HELP THEM REPEAT LEARNPRICE ANDAVAILABILITY ENCOURAGE & IN-STORE CONVERT TO MANAGE SOCIAL NAVIGATION PURCHASER SIGNALS ONLINE MERCHANDISING /AUGMENTED HELP PERSONALIZATION SUGGESTREALITY THEM ADDITIONAL PAY PURCHASESIN-STOREASSISTED SELLING 15
  • 16. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERCONVERSION ENCOURAGE HELP THEMMANAGEMENT REPEAT LEARNDISTRIBUTED ENCOURAGE & CONVERT TOSTORE PLATFORM MANAGE SOCIAL PURCHASER SIGNALSAD RETARGETING HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 16
  • 17. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERUPSELL / CROSS-SELLRECOMMENDATIONS ENCOURAGE HELP THEM REPEAT LEARNIN-STOREASSISTED SELLING ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALSAD RETARGETING HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 17
  • 18. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMER MOBILE WALLET ENCOURAGE HELP THEM REPEAT LEARN CARRIER BILLING VIRTUAL ENCOURAGE & CURRENCY CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS PAYMENT INFRASTRUCTURE HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 18
  • 19. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMER SOCIAL ENCOURAGE NETWORKS HELP THEM REPEAT LEARN SHARE PURCHASES REVIEW ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS SOCIAL NETWORK ENGAGEMENT & HELPMONITORING SUGGEST THEM ADDITIONAL PAY PURCHASES SOCIAL REFERRAL PLATFORM 19
  • 20. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMER ENCOURAGE HELP THEM REPEAT LEARN LOYALTY & REWARDS ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS CLIENTING SOFTWARE HELPCUSTOMER SUGGEST THEMSUPPORT ADDITIONAL PAY PURCHASES BRANDED Numerous Service Providers APPLICATIONS 20
  • 21. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERESTABLISHED VENDORS SPECIALISTS ENCOURAGE HELP THEM REPEAT LEARN ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 21