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Your mother is an
information architect
Eric Reiss
@elreiss
UX Salon, 6 April 2014
Tel Aviv, Israel
What is it?
Why should...
‫מה‬
The Information Architect will organize information and
design strategies using data from usability testing on how
users i...
Don’t try this
at home.
She is a
trained
professional.
Information architecture Model ver. 0.01
(synthesis of ~900 terms, 8 April 2000)
Information
Information
Architect
Informa...
This is what it looks like
Home page
About us
Products
Sales
History
Red products
Mission
Green products
Blue products
Dea...
It can also look like this
Or even this
Source: wiki.collectionspace.org
And IAs use big words...
� Ontology
� Taxonomy
� Faceted classification
Is information
architecture
scary?
It shouldn’t be!
The Information Architect will organize information and
design strategies using data from usability testing on how
users i...
The Driver will be responsible for planning, and performing
transportation services based on time-to-destination, the
need...
Sitemap
Home page
About us
Products
Sales
History
Red products
Mission
Green products
Blue products
Dealer addresses
Data ...
Sitemap
Outline
Outline
Wireframe
Source: wiki.collectionspace.org
Wireframe
And what about the big words?
� Ontology
� Knowing the vocabulary
� schlemiel, schlemazl, schnook, schnorrer
� Taxonomy
� ...
The simple definition of IA
The arrangement and labeling of data and physical
objects so people find what they’re looking ...
‫למה‬
Raise your hand when you find the
Ace of Hearts
Information architecture creates
value through organization
We take things and:
� Gather them so they create value
� Call them something recognizable
� Put them where they can be fou...
Gather them so they create value
Call them something recognizable
Put them where they can be found
She even understands interface design!
In fact, everyone practices
information architecture
‫איך‬
How in a nutshell
� Define your goals
� Understand your users’ goals
� Organize stuff to meet both goals (IA)
Let’s practice...
Meet the client - background
� I am a beggar on the streets of Berlin
� I am an alcoholic
Meet the client - goal
� I am a beggar on the streets of Berlin
� I am an alcoholic
� I want people with money to give me ...
Why people give money
� Pity
� Guilt
� Empathy
� Need to feel superior
Meet the client - strategy
� I am a beggar on the streets of Berlin
� I am an alcoholic
� I want people with money to give...
Meet the client – tactics (the brief)
� I am a beggar on the streets of Berlin
� I am an alcoholic
� I want people with mo...
The elements of good IA
� Understanding who the client is
� Beggar, alcoholic, Berlin
� Understanding the client’s goals
�...
The key is understanding.
You can’t guess your way to success.
(And you are not the best judge of
your own company)
Talents you need
� Knowledge of:
� Cataloging and indexing techniques
� Database design
� Code
� Curiosity/empathy
� Cultu...
Wurman’s 5 ways to organise stuff
L – Location
Tel Aviv is a city in Israel
A – Alphabet
Tel Aviv starts with the letter ”...
Some typical problems
(as seen through the users’ eyes
� Too much information
� Confusing
� Too little information
� Frust...
Five online answers to:
“things to do in Tel Aviv”
Too much
Too little
Wrong info
Inappropriate IA
Not bad!
Show me how you organise your stuff
and I will tell you who you are.
Coding is the easy part.
The thinking behind the code...
‫שלום‬
You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mob...
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
Your mother is an information architect
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Your mother is an information architect

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Information architecture – the science of defining internal relationships between physical or informational “objects”, is one of the linchpins of user-experience design. Yet more and more, people assume that the information architect must be a highly trained professional, preferably with a background in information- or library-science. It is time to kill off this myth. Your mother is an information architect. So is the man at the fruit stand. And your local bartender. We all practice information architecture, but most of us don’t think of it as such. Perhaps we should…

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Transcript of "Your mother is an information architect"

  1. 1. Your mother is an information architect Eric Reiss @elreiss UX Salon, 6 April 2014 Tel Aviv, Israel What is it? Why should we do it? How do we do it?
  2. 2. ‫מה‬
  3. 3. The Information Architect will organize information and design strategies using data from usability testing on how users interact with a company’s communications systems. Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required. A degree in information technology, MIS, MLS, or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial. A job description - 2013
  4. 4. Don’t try this at home. She is a trained professional.
  5. 5. Information architecture Model ver. 0.01 (synthesis of ~900 terms, 8 April 2000) Information Information Architect Information User IA Goals •Meet user-needs •Mediation •Usability •Added value •Navigate •Search •Browse •Evaluate •Design •Implement •Structure •Tag/index •Analysis •Model •Classify •Evaluate •Create •Own •Edit •Manage Standards DisciplinesPolicies Technology
  6. 6. This is what it looks like Home page About us Products Sales History Red products Mission Green products Blue products Dealer addresses Data sheet Search Contact
  7. 7. It can also look like this
  8. 8. Or even this Source: wiki.collectionspace.org
  9. 9. And IAs use big words... � Ontology � Taxonomy � Faceted classification
  10. 10. Is information architecture scary? It shouldn’t be!
  11. 11. The Information Architect will organize information and design strategies using data from usability testing on how users interact with a company’s communications systems. Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required. A degree in information technology, MIS, MLS, or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial. IA job description - 2013
  12. 12. The Driver will be responsible for planning, and performing transportation services based on time-to-destination, the need to view scenic attractions, fuel economy, or a combination of these strategies using data from maps, global positioning satellites, and empirical knowledge of the terrain and prevailing traffic conditions. The Driver must also be fully capable of propelling a motorized vehicle on a variety of surfaces, including cement, asphalt, wood, gravel, sand, and dirt, each under a wide range of meteorological conditions. The Driver must be able to avoid physical interaction with objects of any nature, both stationary and moving while operating the vehicle. Moreover, a detailed knowledge of current rules and regulations is an absolute requirement, as is a valid driver’s license. A clean driving record is also considered beneficial. Driver job description - 2014
  13. 13. Sitemap Home page About us Products Sales History Red products Mission Green products Blue products Dealer addresses Data sheet Search Contact
  14. 14. Sitemap
  15. 15. Outline
  16. 16. Outline
  17. 17. Wireframe Source: wiki.collectionspace.org
  18. 18. Wireframe
  19. 19. And what about the big words? � Ontology � Knowing the vocabulary � schlemiel, schlemazl, schnook, schnorrer � Taxonomy � A hierarchy � Yiddish > Ashkenazic Yiddish > American Yiddish � Faceted classification � Alphabetical order � Type of word/phrase (e.g. insults, greetings)
  20. 20. The simple definition of IA The arrangement and labeling of data and physical objects so people find what they’re looking for quickly and with the least possible effort.
  21. 21. ‫למה‬
  22. 22. Raise your hand when you find the Ace of Hearts
  23. 23. Information architecture creates value through organization
  24. 24. We take things and: � Gather them so they create value � Call them something recognizable � Put them where they can be found And everyone does this in one form or another (including your mother!)
  25. 25. Gather them so they create value
  26. 26. Call them something recognizable
  27. 27. Put them where they can be found
  28. 28. She even understands interface design!
  29. 29. In fact, everyone practices information architecture
  30. 30. ‫איך‬
  31. 31. How in a nutshell � Define your goals � Understand your users’ goals � Organize stuff to meet both goals (IA)
  32. 32. Let’s practice...
  33. 33. Meet the client - background � I am a beggar on the streets of Berlin � I am an alcoholic
  34. 34. Meet the client - goal � I am a beggar on the streets of Berlin � I am an alcoholic � I want people with money to give me money
  35. 35. Why people give money � Pity � Guilt � Empathy � Need to feel superior
  36. 36. Meet the client - strategy � I am a beggar on the streets of Berlin � I am an alcoholic � I want people with money to give me money � I want to stand out from other homeless by demonstrating humour
  37. 37. Meet the client – tactics (the brief) � I am a beggar on the streets of Berlin � I am an alcoholic � I want people with money to give me money � I want to stand out from other homeless by demonstrating humour � Can I make giving money fun for people?
  38. 38. The elements of good IA � Understanding who the client is � Beggar, alcoholic, Berlin � Understanding the client’s goals � I want people with money to give me money � Understanding the target audience(s) goals � Pity, guilt, empathy, need to feel superior � Understanding the strategy � I want to stand out from other homeless by demonstrating humour � Understanding the brief (the tactics) � Make donating fun
  39. 39. The key is understanding. You can’t guess your way to success. (And you are not the best judge of your own company)
  40. 40. Talents you need � Knowledge of: � Cataloging and indexing techniques � Database design � Code � Curiosity/empathy � Cultural literacy � Communication skills
  41. 41. Wurman’s 5 ways to organise stuff L – Location Tel Aviv is a city in Israel A – Alphabet Tel Aviv starts with the letter ”T” T – Time Tel Aviv was founded in 1909 C – Category Tel Aviv is a coastal city H – Hierarchy Tel Aviv is Israel’s second-largest city
  42. 42. Some typical problems (as seen through the users’ eyes � Too much information � Confusing � Too little information � Frustrating � Not the right information � Irritating � An inappropriate hierarchy
  43. 43. Five online answers to: “things to do in Tel Aviv”
  44. 44. Too much
  45. 45. Too little
  46. 46. Wrong info
  47. 47. Inappropriate IA
  48. 48. Not bad!
  49. 49. Show me how you organise your stuff and I will tell you who you are. Coding is the easy part. The thinking behind the code is hard! Need help? Ask your mother!
  50. 50. ‫שלום‬
  51. 51. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com
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