13. Source: Standard screen patterns by Theresa Neil
14. Creativity is when you go beyond
learned behaviours to discover
generic properties and patterns
15. Creativity is not about what you think.
It’s about how you think.
Dare to wonder!
18. Three different scenarios
Buy camera and case at same time
Expectation that some high-end cases would be sold
Case bought separately – three choices
Expectation that mostly mid-range case would be sold
Case bought separately – two choices
Expectation that mostly low-end case would be sold
Inspired by Dr. Susan Weinschenk
20. Choice can be manipulated.
We have an ethical responsibility.
23. Context is also about
24. Context is where we create value
26. Buzzword du jour
27. “We have over 100 nodes we
monitor. We have all the
answers and know how to
28. More ≠ Better
Let’s play a game…
30. Start collecting your data points –
(Eric, tell your story)
31. It is a cold January day. The charismatic 43-year
old leader of his party has just been sworn in as
chief executive of his country. Standing next to him
is his predecessor, a famous general who 15 years
earlier had led his army in a war that ultimately
resulted in the defeat of Germany.
Following the ceremony, the young leader watched
parades in his honour for four hours and then
partied until 3AM.
Who was this man?
32. The right data points are better than
more data points
(A date or nationality would have
provided the correct answer)
33. „Es hört jeder doch nur,
was er versteht.“
34. CMS UX
„Es hört jeder doch nur,
was er versteht.“
35. Don’t make me think!
36. Conversion is knowing the
right questions to ask.
Conversion is also knowing the
right people to convince –
and how to convince them!
37. “Cease not to learn until thou
cease to live. Think that day
lost wherein thou draw’st no
letter to make thyself more
learn’d, wiser, and better.”
Guy Du Faur de Pibrac
38. Szép napot!
39. You can (usually) find Eric at:
The FatDUX Group ApS
Office: (+45) 39 29 67 77
Mobile: (+45) 20 12 88 44