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Web Dogma at the Bauhaus School of Design

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I was asked by the Bauhaus University in Weimar, Germany to share my online design philosophy with their students.

I was asked by the Bauhaus University in Weimar, Germany to share my online design philosophy with their students.

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  • 1. web dogma a design manifesto for the interactive age eric reiss @elreiss bauhaus university 27 january 2011 weimar, germany
  • 2. best prac·tice noun 1 : best way of doing a thing2 : a tested idea, method, or device
  • 3. in·no·va·tion noun1 : the introduction of something new 2 : a new idea, method, or device
  • 4. Three bad reasons to innovate To differentiate your product To be different To satisfy your ego
  • 5. Experiment
  • 6. Invention
  • 7. Invention
  • 8. Innovation15 April 1912
  • 9. Invention
  • 10. Invention
  • 11. There is only one reason to innovate… to solve a problem!
  • 12. Innovation Lifecycle Best practice Innovation Fashion Best practiceProgress Innovation Habit Invention Old-fashionedTime
  • 13. best practice vs. innovation
  • 14. People TechnologiesProcesses
  • 15. dog·ma noun 1 : a tenent or code of tenents2 : a doctrine or body of doctrinesformally proclaimed by a church
  • 16. Skiing attire today
  • 17. Walter Gropius, 1932 (tie and cufflinks?) Times change. But we still stand on long boards and carry poles.
  • 18. And fashions change online, too… “Links should be blue and underlined” “Flash is 98% bad” “Text should be no more than 10 lines”
  • 19. The questions:Is fashion avoidable in a design philosophy?Does technology always drive design?
  • 20. The 1919 Bauhaus Manifesto
  • 21. The 1923 Bauhaus curriculum
  • 22. Three “modern” lampsPoul Henningsen – 1927 (The “PH” lamp) “Physics of light”Wilhelm Wagenfeld – 1924 (The “’Bauhaus” lamp) “Geometry of form”George Best – 1928 (The “Bestlite”) “Innovative production methods”
  • 23. Three Danish water pitchersHolmegaard Glassworks – circa 1880Henning Koppel for Georg Jensen – 1956Erik Magnussen for Stelton – 1975What do they have in common?Each is a container featuring a handle and a spout!
  • 24. Do design rules stifle creativity? NO! But only when the rules build on generic principles. (easier said than done)
  • 25. The concept Create a set of best practicesthat transcend both technology and fashion
  • 26. 1. Anything that exists only to1. satisfy the internal politics of the site owner must be eliminated.
  • 27. SE
  • 28. 2. Anything that exists only to1. satisfy the ego of the designer must be eliminated.
  • 29. 3. Anything that is irrelevant1. within the context of the page must be eliminated.
  • 30. 4. Any feature or technique that1. reduces the visitor’s ability to navigate freely must be eliminated.
  • 31. 5. Any interactive object that1. forces the visitor to guess its meaning must be eliminated.
  • 32. 6. No software, apart from the1. browser itself, must be required to get the site to work correctly.
  • 33. 7. Content must be readable1. first, printable second, downloadable third.
  • 34. 2006
  • 35. 2008
  • 36. 2010
  • 37. 8. Usability must never be1. sacrificed for the sake of a style guide.
  • 38. 9. No visitor must be forced to1. register or surrender personal data unless the site owner is unable to provide a service or complete a transaction without it.
  • 39. 10. Break any of these rules 1. sooner than do anything outright barbarous!
  • 40. George OrwellAuthor: Animal Farm, “1984”
  • 41. Please visit: www.wordsatplay.com
  • 42. If we do not demand better websites, we will never get them.Don’t just prevent bad things from happening, you can make wonderful things happen.
  • 43. Danke!
  • 44. Eric Reiss can (usually) be found at:The FatDUX Group ApSStrandøre 152100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @elreissinfo@fatdux.comwww.fatdux.com