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Web Dogma at the Bauhaus School of Design
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Web Dogma at the Bauhaus School of Design

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I was asked by the Bauhaus University in Weimar, Germany to share my online design philosophy with their students.

I was asked by the Bauhaus University in Weimar, Germany to share my online design philosophy with their students.

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  • 1. eric reiss @elreiss bauhaus university 27 january 2011 weimar, germany a design manifesto for the interactive ageweb dogma
  • 2. best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
  • 3. in·no·va·tion noun 1 : the introduction of something new 2 : a new idea, method, or device
  • 4. Three bad reasons to innovate To differentiate your product To be different To satisfy your ego
  • 5. Experiment
  • 6. Invention
  • 7. Invention
  • 8. Innovation 15 April 1912
  • 9. Invention
  • 10. Invention
  • 11. to solve a problem! There is only one reason to innovate…
  • 12. Invention Innovation Lifecycle Innovation Best practice Habit Innovation Best practice Fashion Old-fashioned Time Progress
  • 13. best practicevs. innovation
  • 14. People Processes Technologies
  • 15. dog·ma noun 1 : a tenent or code of tenents 2 : a doctrine or body of doctrines formally proclaimed by a church
  • 16. Skiing attire today
  • 17. Walter Gropius, 1932 (tie and cufflinks?) Times change. But we still stand on long boards and carry poles.
  • 18. And fashions change online, too… “Links should be blue and underlined” “Flash is 98% bad” “Text should be no more than 10 lines”
  • 19. The questions: Is fashion avoidable in a design philosophy? Does technology always drive design?
  • 20. The 1919 Bauhaus Manifesto
  • 21. The 1923 Bauhaus curriculum
  • 22. Three “modern” lamps Poul Henningsen – 1927 (The “PH” lamp) “Physics of light” Wilhelm Wagenfeld – 1924 (The “’Bauhaus” lamp) “Geometry of form” George Best – 1928 (The “Bestlite”) “Innovative production methods”
  • 23. Three Danish water pitchers Holmegaard Glassworks – circa 1880 Henning Koppel for Georg Jensen – 1956 Erik Magnussen for Stelton – 1975 What do they have in common? Each is a container featuring a handle and a spout!
  • 24. Do design rules stifle creativity? NO! But only when the rules build on generic principles. (easier said than done)
  • 25. The concept Create a set of best practices that transcend both technology and fashion
  • 26. 1. Anything that exists only to satisfy the internal politics of the site owner must be eliminated. 1.
  • 27. S E
  • 28. 1. Anything that exists only to satisfy the ego of the designer must be eliminated. 2.
  • 29. 1. Anything that is irrelevant within the context of the page must be eliminated. 3.
  • 30. 1. Any feature or technique that reduces the visitor’s ability to navigate freely must be eliminated. 4.
  • 31. 1. Any interactive object that forces the visitor to guess its meaning must be eliminated. 5.
  • 32. 1. No software, apart from the browser itself, must be required to get the site to work correctly. 6.
  • 33. 1. Content must be readable first, printable second, downloadable third. 7.
  • 34. 2006
  • 35. 2008
  • 36. 2010
  • 37. 1. Usability must never be sacrificed for the sake of a style guide. 8.
  • 38. 1. No visitor must be forced to register or surrender personal data unless the site owner is unable to provide a service or complete a transaction without it. 9.
  • 39. 1. Break any of these rules sooner than do anything outright barbarous! 10.
  • 40. George Orwell Author: Animal Farm, “1984”
  • 41. Please visit: www.wordsatplay.com
  • 42. If we do not demand better websites, we will never get them. Don’t just prevent bad things from happening, you can make wonderful things happen.
  • 43. Danke!
  • 44. Eric Reiss can (usually) be found at: The FatDUX Group ApS Strandøre 15 2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss info@fatdux.com www.fatdux.com

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