eric reiss
@elreiss
bauhaus university
27 january 2011
weimar, germany
a design manifesto
for the interactive ageweb dogma
best prac·tice
noun
1 : best way of doing a thing
2 : a tested idea, method, or device
in·no·va·tion
noun
1 : the introduction of something new
2 : a new idea, method, or device
Three bad reasons to innovate
To differentiate your product
To be different
To satisfy your ego
Experiment
Invention
Invention
Innovation
15 April 1912
Invention
Invention
to solve a problem!
There is only one reason to innovate…
Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Progress
best practicevs. innovation
People
Processes
Technologies
dog·ma
noun
1 : a tenent or code of tenents
2 : a doctrine or body of doctrines
formally proclaimed by a church
Skiing attire today
Walter Gropius, 1932
(tie and cufflinks?)
Times change. But we still stand on long boards and carry poles.
And fashions change online, too…
“Links should be blue and underlined”
“Flash is 98% bad”
“Text should be no more than 10 ...
The questions:
Is fashion avoidable in a
design philosophy?
Does technology always
drive design?
The 1919 Bauhaus Manifesto
The 1923 Bauhaus curriculum
Three “modern” lamps
Poul Henningsen – 1927 (The “PH” lamp)
“Physics of light”
Wilhelm Wagenfeld – 1924 (The “’Bauhaus” la...
Three Danish water pitchers
Holmegaard Glassworks – circa 1880
Henning Koppel for Georg Jensen – 1956
Erik Magnussen for S...
Do design rules stifle creativity?
NO!
But only when the rules build
on generic principles.
(easier said than done)
The concept
Create a set of best practices
that transcend both technology
and fashion
1. Anything that exists only to
satisfy the internal politics
of the site owner must be
eliminated.
1.
S E
1. Anything that exists only to
satisfy the ego of the
designer must be eliminated.
2.
1. Anything that is irrelevant
within the context of the page
must be eliminated.
3.
1. Any feature or technique that
reduces the visitor’s ability
to navigate freely must be
eliminated.
4.
1. Any interactive object that
forces the visitor to guess
its meaning must be
eliminated.
5.
1. No software, apart from the
browser itself, must be
required to get the site to
work correctly.
6.
1. Content must be readable
first, printable second,
downloadable third.
7.
2006
2008
2010
1. Usability must never be
sacrificed for the sake of a
style guide.
8.
1. No visitor must be forced to
register or surrender
personal data unless the site
owner is unable to provide a
service o...
1. Break any of these rules
sooner than do anything
outright barbarous!
10.
George Orwell
Author: Animal Farm, “1984”
Please visit: www.wordsatplay.com
If we do not demand better websites,
we will never get them.
Don’t just prevent bad things from happening,
you can make wo...
Danke!
Eric Reiss can (usually) be found at:
The FatDUX Group ApS
Strandøre 15
2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
...
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
Web Dogma at the Bauhaus School of Design
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Web Dogma at the Bauhaus School of Design

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I was asked by the Bauhaus University in Weimar, Germany to share my online design philosophy with their students.

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Web Dogma at the Bauhaus School of Design

  1. 1. eric reiss @elreiss bauhaus university 27 january 2011 weimar, germany a design manifesto for the interactive ageweb dogma
  2. 2. best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
  3. 3. in·no·va·tion noun 1 : the introduction of something new 2 : a new idea, method, or device
  4. 4. Three bad reasons to innovate To differentiate your product To be different To satisfy your ego
  5. 5. Experiment
  6. 6. Invention
  7. 7. Invention
  8. 8. Innovation 15 April 1912
  9. 9. Invention
  10. 10. Invention
  11. 11. to solve a problem! There is only one reason to innovate…
  12. 12. Invention Innovation Lifecycle Innovation Best practice Habit Innovation Best practice Fashion Old-fashioned Time Progress
  13. 13. best practicevs. innovation
  14. 14. People Processes Technologies
  15. 15. dog·ma noun 1 : a tenent or code of tenents 2 : a doctrine or body of doctrines formally proclaimed by a church
  16. 16. Skiing attire today
  17. 17. Walter Gropius, 1932 (tie and cufflinks?) Times change. But we still stand on long boards and carry poles.
  18. 18. And fashions change online, too… “Links should be blue and underlined” “Flash is 98% bad” “Text should be no more than 10 lines”
  19. 19. The questions: Is fashion avoidable in a design philosophy? Does technology always drive design?
  20. 20. The 1919 Bauhaus Manifesto
  21. 21. The 1923 Bauhaus curriculum
  22. 22. Three “modern” lamps Poul Henningsen – 1927 (The “PH” lamp) “Physics of light” Wilhelm Wagenfeld – 1924 (The “’Bauhaus” lamp) “Geometry of form” George Best – 1928 (The “Bestlite”) “Innovative production methods”
  23. 23. Three Danish water pitchers Holmegaard Glassworks – circa 1880 Henning Koppel for Georg Jensen – 1956 Erik Magnussen for Stelton – 1975 What do they have in common? Each is a container featuring a handle and a spout!
  24. 24. Do design rules stifle creativity? NO! But only when the rules build on generic principles. (easier said than done)
  25. 25. The concept Create a set of best practices that transcend both technology and fashion
  26. 26. 1. Anything that exists only to satisfy the internal politics of the site owner must be eliminated. 1.
  27. 27. S E
  28. 28. 1. Anything that exists only to satisfy the ego of the designer must be eliminated. 2.
  29. 29. 1. Anything that is irrelevant within the context of the page must be eliminated. 3.
  30. 30. 1. Any feature or technique that reduces the visitor’s ability to navigate freely must be eliminated. 4.
  31. 31. 1. Any interactive object that forces the visitor to guess its meaning must be eliminated. 5.
  32. 32. 1. No software, apart from the browser itself, must be required to get the site to work correctly. 6.
  33. 33. 1. Content must be readable first, printable second, downloadable third. 7.
  34. 34. 2006
  35. 35. 2008
  36. 36. 2010
  37. 37. 1. Usability must never be sacrificed for the sake of a style guide. 8.
  38. 38. 1. No visitor must be forced to register or surrender personal data unless the site owner is unable to provide a service or complete a transaction without it. 9.
  39. 39. 1. Break any of these rules sooner than do anything outright barbarous! 10.
  40. 40. George Orwell Author: Animal Farm, “1984”
  41. 41. Please visit: www.wordsatplay.com
  42. 42. If we do not demand better websites, we will never get them. Don’t just prevent bad things from happening, you can make wonderful things happen.
  43. 43. Danke!
  44. 44. Eric Reiss can (usually) be found at: The FatDUX Group ApS Strandøre 15 2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss info@fatdux.com www.fatdux.com
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