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Web Dogma at the Bauhaus School of Design

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I was asked by the Bauhaus University in Weimar, Germany to share my online design philosophy with their students.

I was asked by the Bauhaus University in Weimar, Germany to share my online design philosophy with their students.

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    Web Dogma at the Bauhaus School of Design Web Dogma at the Bauhaus School of Design Presentation Transcript

    • web dogma a design manifesto for the interactive age eric reiss @elreiss bauhaus university 27 january 2011 weimar, germany
    • best prac·tice noun 1 : best way of doing a thing2 : a tested idea, method, or device
    • in·no·va·tion noun1 : the introduction of something new 2 : a new idea, method, or device
    • Three bad reasons to innovate To differentiate your product To be different To satisfy your ego
    • Experiment
    • Invention
    • Invention
    • Innovation15 April 1912
    • Invention
    • Invention
    • There is only one reason to innovate… to solve a problem!
    • Innovation Lifecycle Best practice Innovation Fashion Best practiceProgress Innovation Habit Invention Old-fashionedTime
    • best practice vs. innovation
    • People TechnologiesProcesses
    • dog·ma noun 1 : a tenent or code of tenents2 : a doctrine or body of doctrinesformally proclaimed by a church
    • Skiing attire today
    • Walter Gropius, 1932 (tie and cufflinks?) Times change. But we still stand on long boards and carry poles.
    • And fashions change online, too… “Links should be blue and underlined” “Flash is 98% bad” “Text should be no more than 10 lines”
    • The questions:Is fashion avoidable in a design philosophy?Does technology always drive design?
    • The 1919 Bauhaus Manifesto
    • The 1923 Bauhaus curriculum
    • Three “modern” lampsPoul Henningsen – 1927 (The “PH” lamp) “Physics of light”Wilhelm Wagenfeld – 1924 (The “’Bauhaus” lamp) “Geometry of form”George Best – 1928 (The “Bestlite”) “Innovative production methods”
    • Three Danish water pitchersHolmegaard Glassworks – circa 1880Henning Koppel for Georg Jensen – 1956Erik Magnussen for Stelton – 1975What do they have in common?Each is a container featuring a handle and a spout!
    • Do design rules stifle creativity? NO! But only when the rules build on generic principles. (easier said than done)
    • The concept Create a set of best practicesthat transcend both technology and fashion
    • 1. Anything that exists only to1. satisfy the internal politics of the site owner must be eliminated.
    • SE
    • 2. Anything that exists only to1. satisfy the ego of the designer must be eliminated.
    • 3. Anything that is irrelevant1. within the context of the page must be eliminated.
    • 4. Any feature or technique that1. reduces the visitor’s ability to navigate freely must be eliminated.
    • 5. Any interactive object that1. forces the visitor to guess its meaning must be eliminated.
    • 6. No software, apart from the1. browser itself, must be required to get the site to work correctly.
    • 7. Content must be readable1. first, printable second, downloadable third.
    • 2006
    • 2008
    • 2010
    • 8. Usability must never be1. sacrificed for the sake of a style guide.
    • 9. No visitor must be forced to1. register or surrender personal data unless the site owner is unable to provide a service or complete a transaction without it.
    • 10. Break any of these rules 1. sooner than do anything outright barbarous!
    • George OrwellAuthor: Animal Farm, “1984”
    • Please visit: www.wordsatplay.com
    • If we do not demand better websites, we will never get them.Don’t just prevent bad things from happening, you can make wonderful things happen.
    • Danke!
    • Eric Reiss can (usually) be found at:The FatDUX Group ApSStrandøre 152100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @elreissinfo@fatdux.comwww.fatdux.com