Ux Camp CPH 2013

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My closing plenary from the 2013 UX Camp CPH in Copenhagen, Denmark.

Published in: Design, Business, Technology

Ux Camp CPH 2013

  1. 1. Beyond responsivenessEric Reiss@elreissUX Camp CPH13 April 2013Copenhagen, DenmarkObservationsStoriesLessons
  2. 2. Some thoughts from today� Responsive…to what?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  3. 3. re·spon·siveadj1 : responding, reacting2 : quick to react
  4. 4. Responsive design?Responsive content?Mobile first?
  5. 5. I’d like to suggest a new term:Anticipatory Design** With apologies to Buckminster Fuller
  6. 6. Anticipatory design...ESP1. Extracts patterns2. Situationally aware� Location-based services� Motion-based services� Time-based services3. Predicts needs
  7. 7. Users
  8. 8. Content strategy
  9. 9. The design failure
  10. 10. Context is the kingdom
  11. 11. No clicks – everything is in play
  12. 12. 1st click – is there a preference?
  13. 13. 2nd click – this could be a pattern
  14. 14. Third click – yes, there’s a pattern
  15. 15. Fourth click – time to zero in
  16. 16. Eric’s life-lesson #1Don’t respond to the device.Anticipate the needs of thosewho will use the device.
  17. 17. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  18. 18. We control the experience
  19. 19. We define the paths
  20. 20. We have ethical responsibilities
  21. 21. It’s about how we combine content
  22. 22. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  23. 23. Buzzword du jour
  24. 24. Snow Semmelweis Taylor
  25. 25. 1854 Broad St. cholera outbreak
  26. 26. Infant mortality in Vienna
  27. 27. The Hemline Index
  28. 28. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  29. 29. Marco Vitruvius Pollio
  30. 30. firmitas, utilitas, venustas
  31. 31. If everything is usable, findable,how do we differentiate ourbrand, product or service?Personalityis the venustas (beauty)in interactive media!
  32. 32. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  33. 33. Source: Standard screen patterns by Theresa NeilDesign patterns are not design
  34. 34. Photos by Isabella J. Fortino
  35. 35. Photos by Isabella J. Fortino
  36. 36. Photos by Isabella J. Fortino
  37. 37. Photos by Isabella J. Fortino
  38. 38. Eric s life-lesson #2Don’t worship the form.Embrace the content and context.
  39. 39. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  40. 40. ag·ileadj1 : able to move quickly and easily2 : mentally quick and resourceful
  41. 41. The three Scrum questions1. What did you do yesterday?2. What will you do today3. What is blocking your progress?
  42. 42. The three Scrum questions1. What did you do yesterday?I sailed west.2. What will you do today?Sail back to where I was yesterday.3. What is blocking your progress?These fucking Scrum meetings!
  43. 43. My Favourite ProcessDWYNTDTGTSDDo What You Need To Do To Get The Shit Done
  44. 44. Eric s life-lesson #3Don’t become a slave to process.Break the rules.Accept the unexpected.
  45. 45. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  46. 46. Charles H. DuellU.S. Patent Commissioner, 1899“There is nothing left to invent…”(Urban myth)
  47. 47. Could there also be too muchcomplacency in our industry today?
  48. 48. Can we put our work intohistorical perspective?
  49. 49. How long is an internet year?
  50. 50. 1895 00 05 10 15 20 25 30 1935Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst assembly line
  51. 51. 1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst commercialweb browserFirst commercialwebsitesDot-bombFirst assembly lineFirst commercialCMS
  52. 52. 1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst commercialweb browserFirst commercialwebsitesDot-bombFirst assembly lineFirst commercialCMS4.7 years – about 1 standard business cycle!
  53. 53. So, we’re somewhere in the 1980s...
  54. 54. Bonus lesson2-Way Empathy
  55. 55. Count Helmuth von MoltkeNo battle plansurvives contactwith the enemy.
  56. 56. Eric’s life-lesson #4Don’t sacrifice your users for thebenefit of your employer.No business plan has eversucceeded without customers.
  57. 57. Bad design causes bad results
  58. 58. Good design wins customers
  59. 59. “Cease not to learn until thoucease to live. Think that daylost wherein thou draw’st noletter to make thyself morelearn’d, wiser, and better.”Guy Du Faur de Pibrac
  60. 60. My big message:Don’t be complacent.And you CANchange the world,so get on with it!
  61. 61. Thanks!
  62. 62. You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com

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