Ux Camp CPH 2013
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Ux Camp CPH 2013

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My closing plenary from the 2013 UX Camp CPH in Copenhagen, Denmark.

My closing plenary from the 2013 UX Camp CPH in Copenhagen, Denmark.

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Ux Camp CPH 2013 Ux Camp CPH 2013 Presentation Transcript

  • Beyond responsivenessEric Reiss@elreissUX Camp CPH13 April 2013Copenhagen, DenmarkObservationsStoriesLessons
  • Some thoughts from today� Responsive…to what?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  • re·spon·siveadj1 : responding, reacting2 : quick to react
  • Responsive design?Responsive content?Mobile first?
  • I’d like to suggest a new term:Anticipatory Design** With apologies to Buckminster Fuller
  • Anticipatory design...ESP1. Extracts patterns2. Situationally aware� Location-based services� Motion-based services� Time-based services3. Predicts needs
  • Users
  • Content strategy
  • The design failure
  • Context is the kingdom
  • No clicks – everything is in play
  • 1st click – is there a preference?
  • 2nd click – this could be a pattern
  • Third click – yes, there’s a pattern
  • Fourth click – time to zero in
  • Eric’s life-lesson #1Don’t respond to the device.Anticipate the needs of thosewho will use the device.
  • Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  • We control the experience
  • We define the paths
  • We have ethical responsibilities
  • It’s about how we combine content
  • Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  • Buzzword du jour
  • Snow Semmelweis Taylor
  • 1854 Broad St. cholera outbreak
  • Infant mortality in Vienna
  • The Hemline Index
  • Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  • Marco Vitruvius Pollio
  • firmitas, utilitas, venustas
  • If everything is usable, findable,how do we differentiate ourbrand, product or service?Personalityis the venustas (beauty)in interactive media!
  • Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  • Source: Standard screen patterns by Theresa NeilDesign patterns are not design
  • Photos by Isabella J. Fortino
  • Photos by Isabella J. Fortino
  • Photos by Isabella J. Fortino
  • Photos by Isabella J. Fortino
  • Eric s life-lesson #2Don’t worship the form.Embrace the content and context.
  • Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  • ag·ileadj1 : able to move quickly and easily2 : mentally quick and resourceful
  • The three Scrum questions1. What did you do yesterday?2. What will you do today3. What is blocking your progress?
  • The three Scrum questions1. What did you do yesterday?I sailed west.2. What will you do today?Sail back to where I was yesterday.3. What is blocking your progress?These fucking Scrum meetings!
  • My Favourite ProcessDWYNTDTGTSDDo What You Need To Do To Get The Shit Done
  • Eric s life-lesson #3Don’t become a slave to process.Break the rules.Accept the unexpected.
  • Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  • Charles H. DuellU.S. Patent Commissioner, 1899“There is nothing left to invent…”(Urban myth)
  • Could there also be too muchcomplacency in our industry today?
  • Can we put our work intohistorical perspective?
  • How long is an internet year?
  • 1895 00 05 10 15 20 25 30 1935Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst assembly line
  • 1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst commercialweb browserFirst commercialwebsitesDot-bombFirst assembly lineFirst commercialCMS
  • 1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst commercialweb browserFirst commercialwebsitesDot-bombFirst assembly lineFirst commercialCMS4.7 years – about 1 standard business cycle!
  • So, we’re somewhere in the 1980s...
  • Bonus lesson2-Way Empathy
  • Count Helmuth von MoltkeNo battle plansurvives contactwith the enemy.
  • Eric’s life-lesson #4Don’t sacrifice your users for thebenefit of your employer.No business plan has eversucceeded without customers.
  • Bad design causes bad results
  • Good design wins customers
  • “Cease not to learn until thoucease to live. Think that daylost wherein thou draw’st noletter to make thyself morelearn’d, wiser, and better.”Guy Du Faur de Pibrac
  • My big message:Don’t be complacent.And you CANchange the world,so get on with it!
  • Thanks!
  • You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com