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The monetization hexagon
 

The monetization hexagon

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My slides from UXcamp Copenhagen, 26 April 2014

My slides from UXcamp Copenhagen, 26 April 2014

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  • Out of my 18 parameters, the more an app or service demonstrates, the greater the chances of its monetary success. <br />

The monetization hexagon The monetization hexagon Presentation Transcript

  • The monetization hexagon Eric Reiss @elreiss UXcamp CPH 26 April 2014 Copenhagen, Denmark A work in progress
  • A hexagon
  • Foundation Com m unication Monetization
  • Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins
  • Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins • Useful • Affordable • Easy to adopt • Business critical • Addictive • Intrinsic value
  • Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins • Showcase • Conduit • Social system • Well-defined market • Multi-channel capability • Cross-channel conversions
  • Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins • Incentives • Rewards • Cross-sales • Subscriptions • Upgrades • Scalability
  • 6 7 13
  • Successful apps (and probably other service offerings) seem to demonstrate scores above 9-10. There is no such thing as a ”perfect score” of 18. Play with this yourself and see if it works for you, too.
  • Tak!
  • You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com